A) They are highly sought after goods that one purchases from wholesalers.
B) They are unsought products,so advertising promotes consumers' impulse purchases.
C) They are nondurable goods and easily substitutable,so consumers need to be reminded of their existence.
D) They are shopping products and can easily go out of stock.
E) They are semidurable goods,so advertising helps to maintain steady demand.
G) A) and C)
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A) intangibility,inconsistency,inseparability,and innovation.
B) intangibility,inventory,inflexibility,and impression.
C) intangibility,inconsistency,inseparability,and inventory.
D) intangibility,inventory,innovation,and impression.
E) intangibility,inconsistency,innovation,and impression.
G) B) and E)
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A) internal and external evaluations of new-product ideas.
B) product selection and budgeting projections.
C) business and cost analyses.
D) patent searches and environmental scanning.
E) idea selection and prototype development.
G) A) and E)
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A) assurance
B) sympathy
C) empathy
D) responsiveness
E) reliability
G) None of the above
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A) iPod MP3 player
B) Lexus LS 460 luxury automobile
C) flight on American Airlines to Phoenix
D) Roget's Thesaurus
E) Ivory soap
G) A) and D)
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A) disrupts consumer s' normal routine but does not require totally new learning.
B) requires no new learning by consumers.
C) is not purchased by innovators and early adopters.
D) initiates obsolescence of a product class.
E) requires consumers to learn entirely new patterns of behavior and product usage.
G) A) and C)
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A) installations
B) finished goods
C) supplies
D) industrial services
E) raw materials
G) A) and C)
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A) the product and promotion strategies.
B) production and financing tactics.
C) the product and the production process.
D) production and selling methodologies.
E) R&D and financial analysis.
G) A) and B)
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A) paper clips,pens,and batteries.
B) trash dumpsters and smartphones.
C) warehouses and automated assembly lines.
D) lumber and engine parts.
E) security services.
G) A) and E)
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A) continuous innovation.
B) dynamically continuous innovation.
C) regulatory innovation.
D) discontinuous innovation.
E) disruptive improvement.
G) A) and C)
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A) scones with coffee-flavored cream frosting
B) an Omega-3 enriched SKU for the Philadelphia cream cheese line
C) tube-shaped bagels filled with Philadelphia cream cheese
D) deep fried chicken skins for people who cannot eat pork
E) a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos
G) None of the above
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A) market testing
B) business analysis
C) commercialization
D) screening and evaluation
E) concept testing
G) A) and B)
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A) poor product quality
B) not really listening to the voice of the consumer
C) poor execution of the marketing mix
D) bad timing
E) incomplete market and product protocol
G) None of the above
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A) They are all tangible services.
B) They do not have problems with idle production capacity.
C) They are all equipment-based services.
D) They are all people-based services.
E) They never use off-peak pricing.
G) A) and D)
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A) the stage of the new-product process when concepts are converted to prototypes.
B) the stage of the new-product process that develops a pool of concepts as candidates for new-products.
C) the stage of the new-product process where possible promotional campaigns and advertising themes are created.
D) the techniques used to screen and reject those ideas that have no merit.
E) the discussion and decision of which as target market segments will be selected.
G) A) and B)
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A) Time is less important to customers of services than customers of goods.
B) Only service inventory can be reduced through more efficient movement of products.
C) There are larger costs associated with the handling of service inventory.
D) Unlike goods providers,the service provider is often unavailable when there is a demand for the service.
E) Service inventory costs are related to idle production capacity rather than storage or handling.
G) B) and D)
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A) relatively inexpensive and widely available.
B) relatively inexpensive but very limited availability.
C) very expensive and available at a large number of selective outlets.
D) very expensive with very limited availability.
E) fairly expensive and available at a large number of selective outlets.
G) All of the above
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A) is functionally different
B) is different in color
C) is different in its packaging
D) is different in price
E) requires a different distribution channel
G) B) and D)
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A) stock ID code.
B) QR code.
C) NAICS stock code.
D) order quantity code.
E) stock keeping unit.
G) All of the above
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A) unique stock mark
B) QR code
C) stock keeping unit
D) order quantity code
E) NAICS stock code
G) All of the above
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