Question 1

In business,the four basic forms of competition are:

Accepted Answer

A)  pure competition,limited competition,oligopoly,and monopoly.
B)  dictatorship,monarchy,oligarchy,and democracy.
C)  pure competition,cross-market competition,oligopoly,and pure monopoly.
D)  pure competition,monopolistic competition,oligopoly,and pure monopoly.
E)  technological competition,market competition,governmental competition,and environmental competition.F) C) and E)
G) C) and D)

Question 2

Environmental trends come from all of the following forces EXCEPT:

Accepted Answer

A)  competitive.
B)  economic.
C)  regulatory.
D)  geographical.
E)  social.F) C) and E)
G) B) and D)

Question 3

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

Accepted Answer

A)  marketing philanthropy.
B)  marketing allegiance.
C)  relationship marketing.
D)  transactional marketing.
E)  cause marketing.F) B) and E)
G) A) and B)

Question 4

Explain the difference(s)between the Sherman Antitrust Act,the Clayton Act,and the Robinson-Patman Act,all of which were enacted to protect competition.

Accepted Answer

The Sherman Antitrust Act (1890)w...

Question 5

Sherman Antitrust Act B) Patent Act C) Clayton Act D) Lanham Act E) Miller-Tydings Act" class="answers-bank-image d-inline" rel="preload" >
-In the Generics photo above,the manufacturers of these products are concerned that their brand names will become generic.The legislation they rely on to protect their brand names is the __________.

Accepted Answer

A)  Sherman Antitrust Act
B)  Patent Act
C)  Clayton Act
D)  Lanham Act
E)  Miller-Tydings ActF) B) and E)
G) C) and D)

Question 6

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by __________ in __________.

Accepted Answer

A)  President John Kennedy; 1962.
B)  President Ronald Reagan; 1983.
C)  President William H.Clinton; 1996.
D)  President George W.Bush; 2003.
E)  President Barack Obama; 2009.F) A) and B)
G) A) and C)

Question 7

Regulation refers to

Accepted Answer

A)  the restrictions that state and federal laws place on business with regard to the conduct of its activities.
B)  constraints placed on businesses for activities that are legal but unethical.
C)  society's values and standards that are enforceable in the courts.
D)  requirements concerning which customers a firm may serve or not serve.
E)  the moral principles and values that govern the actions and decisions of an individual or group.F) A) and B)
G) A) and E)

Question 8

The Facebook "nation" will soon have almost 1 billion members,which is larger than the populations of all but __________ countries in the world.

Accepted Answer

A)  2
B)  5
C)  8
D)  10
E)  12F) B) and C)
G) A) and E)

Question 9

Chrysler recycles thousands of tons of wooden pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

Accepted Answer

A)  recycle marketing.
B)  cause marketing.
C)  green marketing.
D)  environmental marketing.
E)  triple-top line marketing.F) C) and D)
G) B) and C)

Question 10

The economy refers to

Accepted Answer

A)  the independent financial factors that are not affected by changes in government spending.
B)  the purchase of the highest quality product for the lowest possible price.
C)  the production,distribution,and consumption of products,services,and ideas by households.
D)  the income,expenditures,and resources that affect the cost of running a business and household.
E)  the forces within a manufacturer's control that affect the demand and supply its offerings.F) A) and E)
G) C) and D)

Question 11

The Deceptive Mail Prevention and Enforcement Act provides specifications for direct mail sweepstakes,such as requiring which of the following copy to appear in the promotion literature or website?

Accepted Answer

A)  "Everybody Wins."
B)  "You can't win if you don't play."
C)  "If you play and buy,you win and we win."
D)  "No purchase necessary to win."
E)  "No one's a loser if you play."F) A) and E)
G) B) and E)

Question 12

The purpose of environmental scanning is to

Accepted Answer

A)  only identify trends in the marketplace.
B)  only interpret trends in the marketplace.
C)  only forecast trends in the marketplace.
D)  identify,interpret,and forecast trends in the marketplace.
E)  only identify and interpret trends in the marketplace.F) A) and E)
G) A) and D)

Question 13

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

Accepted Answer

A)  profit responsibility.
B)  cause marketing.
C)  stakeholder responsibility.
D)  societal responsibility.
E)  mass marketing.F) A) and C)
G) A) and B)

Question 14

Marketing efforts to produce,promote,and reclaim environmentally sensitive products are referred to as

Accepted Answer

A)  green marketing.
B)  recycle marketing.
C)  cause marketing.
D)  environmental marketing.
E)  recycling.F) B) and E)
G) None of the above

Question 15

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones.The G21 vision arose out of this goal,which eventually led to the production of which of the following vehicles?

Accepted Answer

A)  Lexus 450 all-electric car
B)  Toyota Tundra gas-electric hybrid truck
C)  Scion iQ micro-subcompact compressed natural gas car
D)  Toyota Prius gas-electric hybrid car
E)  Toyota Camry hydrogen fuel cell hybrid carF) A) and B)
G) B) and E)

Question 16

All of the following federal laws are designed to protect consumers EXCEPT:

Accepted Answer

A)  Consumer Product Safety Act.
B)  FTC Act of 1914.
C)  Digital Millennium Copyright Act.
D)  Nutritional Labeling and Education Act.
E)  Child Protection Act.F) C) and E)
G) D) and E)

Question 17

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Accepted Answer

A)  green marketing.
B)  sustainable development.
C)  stakeholder responsibility.
D)  the marketing concept.
E)  environmental marketing.F) A) and C)
G) B) and D)

Question 18

A code of ethics is a formal statement of rules of conduct and

Accepted Answer

A)  legal restrictions.
B)  moral laws.
C)  ethical principles.
D)  core values.
E)  cultural values.F) A) and C)
G) B) and D)

Question 19

Recently,Gap Inc.ended its relationship with 23 foreign production facilities due to code violations.Several closings occurred because of the use of child labor.In response to these events,the Gap created a large team whose purpose is to travel worldwide to ensure compliance with its Code of Vendor Conduct.This is an example of

Accepted Answer

A)  cause marketing.
B)  profit responsibility.
C)  utilitarianism.
D)  moral idealism.
E)  social responsibility.F) C) and D)
G) B) and D)

Question 20

The population explosion has occurred

Accepted Answer

A)  primarily in the developing countries of Latin America,Asia,and Africa.
B)  evenly throughout the world.
C)  primarily in the United States due to high birth rates and immigration.
D)  primarily in the countries of the European Union due to high birth rates and immigration.
E)  primarily in developed countries due to better economic,infrastructure,and healthcare conditions.F) None of the above
G) A) and D)

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

The Facebook "nation" will soon have almost 1 billion members,which is larger than the populations of all but __________ countries in the world.

Correct Answer
verified

The purpose of environmental scanning is to

Correct Answer
verified

The economy refers to

Correct Answer
verified

Explain the difference(s)between the Sherman Antitrust Act,the Clayton Act,and the Robinson-Patman Act,all of which were enacted to protect competition.

Correct Answer
verified
The Sherman Antitrust Act (1890)w...
View Answer

Correct Answer
verified

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Correct Answer
verified

All of the following federal laws are designed to protect consumers EXCEPT:

Correct Answer
verified

The population explosion has occurred

Correct Answer
verified

Chrysler recycles thousands of tons of wooden pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

Correct Answer
verified

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

Correct Answer
verified

In business,the four basic forms of competition are:

Correct Answer
verified

Regulation refers to

Correct Answer
verified

Environmental trends come from all of the following forces EXCEPT:

Correct Answer
verified

A code of ethics is a formal statement of rules of conduct and

Correct Answer
verified

The Deceptive Mail Prevention and Enforcement Act provides specifications for direct mail sweepstakes,such as requiring which of the following copy to appear in the promotion literature or website?

Correct Answer
verified

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

Correct Answer
verified

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones.The G21 vision arose out of this goal,which eventually led to the production of which of the following vehicles?

Correct Answer
verified

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by in .

Correct Answer
verified

Marketing efforts to produce,promote,and reclaim environmentally sensitive products are referred to as

Correct Answer
verified

-In the Generics photo above,the manufacturers of these products are concerned that their brand names will become generic.The legislation they rely on to protect their brand names is the __________.

Correct Answer
verified

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

The Facebook "nation" will soon have almost 1 billion members,which is larger than the populations of all but __________ countries in the world.

Correct AnswerverifiedShow Answer

The purpose of environmental scanning is to

Correct AnswerverifiedShow Answer

The economy refers to

Correct AnswerverifiedShow Answer

Explain the difference(s)between the Sherman Antitrust Act,the Clayton Act,and the Robinson-Patman Act,all of which were enacted to protect competition.

Correct AnswerverifiedThe Sherman Antitrust Act (1890)w...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Correct AnswerverifiedShow Answer

All of the following federal laws are designed to protect consumers EXCEPT:

Correct AnswerverifiedShow Answer

The population explosion has occurred

Correct AnswerverifiedShow Answer

Chrysler recycles thousands of tons of wooden pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

Correct AnswerverifiedShow Answer

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

Correct AnswerverifiedShow Answer

In business,the four basic forms of competition are:

Correct AnswerverifiedShow Answer

Regulation refers to

Correct AnswerverifiedShow Answer

Environmental trends come from all of the following forces EXCEPT:

Correct AnswerverifiedShow Answer

A code of ethics is a formal statement of rules of conduct and

Correct AnswerverifiedShow Answer

The Deceptive Mail Prevention and Enforcement Act provides specifications for direct mail sweepstakes,such as requiring which of the following copy to appear in the promotion literature or website?

Correct AnswerverifiedShow Answer

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

Correct AnswerverifiedShow Answer

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones.The G21 vision arose out of this goal,which eventually led to the production of which of the following vehicles?

Correct AnswerverifiedShow Answer

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by __________ in __________.

Correct AnswerverifiedShow Answer

Marketing efforts to produce,promote,and reclaim environmentally sensitive products are referred to as

Correct AnswerverifiedShow Answer

-In the Generics photo above,the manufacturers of these products are concerned that their brand names will become generic.The legislation they rely on to protect their brand names is the __________.

Correct AnswerverifiedShow Answer

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The Sherman Antitrust Act (1890)w...
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The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by in .

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