Question 1

Ultimately,ethical choices are based on

Accepted Answer

A)  the personal moral philosophy of the decision maker.
B)  societal culture and norms.
C)  business culture and industry practices.
D)  laws enacted by Congress and regulations by federal and state governments.
E)  chance and opportunity.F) A) and B)
G) A) and C)

Question 2

Microsoft,Intuit,and Yahoo are building new facilities in Quincy,WA,a town that previously had a population of 3,500.Along with these new neighbors,the residents of Quincy are also going to get more traffic lights,a strip mall,higher housing prices,and new jobs.This example best illustrates a(n) __________ change that will impact the people and businesses of Quincy.

Accepted Answer

A)  social
B)  regulatory
C)  competitive
D)  economic
E)  technologicalF) C) and D)
G) B) and E)

Question 3

Americans born between 1977 and 1994 are referred to as __________.

Accepted Answer

A)  Generation X
B)  baby boomers
C)  Generation Y
D)  baby busters
E)  Generation ZF) A) and E)
G) A) and B)

Question 4

For 18 months,Warner-Lambert Co.was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." The FTC imposed this requirement because previous advertising had caused consumers to believe Listerine was effective against colds.This is an example of the FTC action of

Accepted Answer

A)  corrective advertising.
B)  deceptive advertising.
C)  unethical advertising.
D)  cease-and-desist advertising.
E)  self-regulation.F) B) and E)
G) A) and B)

Question 5

Which of these laws came about as a response to the 1960s grassroots movement known as consumerism?

Accepted Answer

A)  Robinson-Patman Act
B)  Clayton Act
C)  Digital Millennium Copyright Act
D)  FTC Act
E)  Consumer Product Safety ActF) C) and E)
G) B) and C)

Question 6

A firm conducting an environmental scan of the marketplace might uncover key __________ like the growth of social networks or the increasing economic impact of Asia.

Accepted Answer

A)  profits
B)  responsibilities
C)  idealisms
D)  codes
E)  trendsF) C) and D)
G) D) and E)

Question 7

Coca-Cola hired "brand police" to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

Accepted Answer

A)  Coca-Cola risks losing its generic status.
B)  In order to maintain the use of its widely recognizable trademark,Coca-Cola must prevent the name from becoming generic.
C)  The Robinson-Patman Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Company.
D)  The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing.
E)  By protecting its trademark,Coca-Cola is protecting the entire soft drink industry from indirect competition.F) A) and C)
G) A) and D)

Question 8

Kodak,Fuji,and Agfa control the majority of sales for traditional 35mm photographic film.The photographic film industry is an example of a(n) __________.

Accepted Answer

A)  monopoly
B)  mega monopoly
C)  oligopoly
D)  pure competition
E)  monopolistic competitionF) B) and D)
G) None of the above

Question 9

The __________ makes it unlawful to discriminate in prices charged to different purchasers of the same product,where the effect may substantially lessen competition or help to create a monopoly.

Accepted Answer

A)  Fair Trade Act
B)  Clayton Act
C)  Lanham Act
D)  Robinson-Patman Act
E)  Unfair Practices ActF) A) and B)
G) A) and C)

Question 10

HSBC Bank International Ltd.(Europe's largest bank) selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers." Its advertising agency was incorporating

Accepted Answer

A)  psychographic differences.
B)  population inputs.
C)  multicultural marketing.
D)  a value consciousness.
E)  macroeconomics.F) C) and D)
G) A) and B)

Question 11

What is environmental scanning? How is it used in marketing?

Accepted Answer

Environmental scanning is a process of a...

Question 12

Younger members of Generation Y born since 1994 are referred to as

Accepted Answer

A)  baby boomers.
B)  baby busters.
C)  millennials.
D)  echo boomlets
E)  Gen Y siblingsF) A) and E)
G) B) and E)

Question 13

Which of the following is a socializing force that dictates what is morally right and just?

Accepted Answer

A)  federal regulatory agencies like the FTC
B)  federal,state,and local legislation
C)  the U.S.Supreme Court
D)  culture
E)  organizational core valuesF) B) and E)
G) B) and C)

Question 14

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings is referred to as __________.

Accepted Answer

A)  Internet marketing
B)  marketspace
C)  electronic commerce
D)  marketplace
E)  e-exchangeF) D) and E)
G) B) and C)

Question 15

The social forces in the environment include the __________ and the culture of the population.

Accepted Answer

A)  living standards
B)  social classes
C)  cohorts
D)  ethics
E)  demographic characteristicsF) C) and D)
G) B) and C)

Question 16

Moral idealism refers to

Accepted Answer

A)  a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior.
B)  a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal,state,and local levels.
C)  a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic embodied in the U.S.Constitution's Bill of Rights.
D)  a formal statement of ethical principles and rules of conduct.
E)  a personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome.F) A) and B)
G) A) and C)

Question 17

Describe the three major concepts of social responsibility.

Accepted Answer

The three concepts of social responsibil...

Question 18

The recent large decline in __________ has had a psychological impact on consumers who tend to spend more when they feel their net worth is rising and postpone purchases when it declines.

Accepted Answer

A)  automobile prices
B)  fuel prices
C)  the number of people competing for jobs
D)  consumer confidence
E)  property valuesF) A) and B)
G) D) and E)

Question 19

Which of the following is an example of green marketing?

Accepted Answer

A)  McDonald's adding apple snacks to its Happy Meals targeted at children.
B)  Lowe's and Home Depot discontinuing the sale of lumber and other wood products.
C)  Levi-Strauss marketing prewashed jeans.
D)  Joe's Lawn Service offering a special spring cleanup promotion.
E)  Walmart implementing buying practices that encourage it suppliers to use containers and packing made from corn,not oil-based resins.F) A) and D)
G) C) and D)

Question 20

A local pet supplies boutique had a good year with rising revenues and reduced operating costs that resulted in the owner receiving personal income of approximately $100,000.One-third of that was taken for local,state,and federal income taxes and another third went to pay for a home mortgage,car payments,food,clothing,and other necessities.What is the remaining third called?

Accepted Answer

A)  gross income
B)  bonus income
C)  discretionary income
D)  disposable income
E)  profitF) A) and D)
G) A) and E)

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Correct Answer
verified

The recent large decline in __________ has had a psychological impact on consumers who tend to spend more when they feel their net worth is rising and postpone purchases when it declines.

Correct Answer
verified

The social forces in the environment include the __________ and the culture of the population.

Correct Answer
verified

Which of the following is a socializing force that dictates what is morally right and just?

Correct Answer
verified

Coca-Cola hired "brand police" to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

Correct Answer
verified

A firm conducting an environmental scan of the marketplace might uncover key __________ like the growth of social networks or the increasing economic impact of Asia.

Correct Answer
verified

Correct Answer
verified

Younger members of Generation Y born since 1994 are referred to as

Correct Answer
verified

What is environmental scanning? How is it used in marketing?

Correct Answer
verified
Environmental scanning is a process of a...
View Answer

Americans born between 1977 and 1994 are referred to as __________.

Correct Answer
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Describe the three major concepts of social responsibility.

Correct Answer
verified
The three concepts of social responsibil...
View Answer

Which of the following is an example of green marketing?

Correct Answer
verified

Ultimately,ethical choices are based on

Correct Answer
verified

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings is referred to as __________.

Correct Answer
verified

Which of these laws came about as a response to the 1960s grassroots movement known as consumerism?

Correct Answer
verified

Correct Answer
verified

HSBC Bank International Ltd.(Europe's largest bank) selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers." Its advertising agency was incorporating

Correct Answer
verified

Moral idealism refers to

Correct Answer
verified

Kodak,Fuji,and Agfa control the majority of sales for traditional 35mm photographic film.The photographic film industry is an example of a(n) __________.

Correct Answer
verified

The __________ makes it unlawful to discriminate in prices charged to different purchasers of the same product,where the effect may substantially lessen competition or help to create a monopoly.

Correct Answer
verified

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Correct AnswerverifiedShow Answer

The recent large decline in __________ has had a psychological impact on consumers who tend to spend more when they feel their net worth is rising and postpone purchases when it declines.

Correct AnswerverifiedShow Answer

The social forces in the environment include the __________ and the culture of the population.

Correct AnswerverifiedShow Answer

Which of the following is a socializing force that dictates what is morally right and just?

Correct AnswerverifiedShow Answer

Coca-Cola hired "brand police" to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

Correct AnswerverifiedShow Answer

A firm conducting an environmental scan of the marketplace might uncover key __________ like the growth of social networks or the increasing economic impact of Asia.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Younger members of Generation Y born since 1994 are referred to as

Correct AnswerverifiedShow Answer

What is environmental scanning? How is it used in marketing?

Correct AnswerverifiedEnvironmental scanning is a process of a...View AnswerShow Answer

Americans born between 1977 and 1994 are referred to as __________.

Correct AnswerverifiedShow Answer

Describe the three major concepts of social responsibility.

Correct AnswerverifiedThe three concepts of social responsibil...View AnswerShow Answer

Which of the following is an example of green marketing?

Correct AnswerverifiedShow Answer

Ultimately,ethical choices are based on

Correct AnswerverifiedShow Answer

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings is referred to as __________.

Correct AnswerverifiedShow Answer

Which of these laws came about as a response to the 1960s grassroots movement known as consumerism?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

HSBC Bank International Ltd.(Europe's largest bank) selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers." Its advertising agency was incorporating

Correct AnswerverifiedShow Answer

Moral idealism refers to

Correct AnswerverifiedShow Answer

Kodak,Fuji,and Agfa control the majority of sales for traditional 35mm photographic film.The photographic film industry is an example of a(n) __________.

Correct AnswerverifiedShow Answer

The __________ makes it unlawful to discriminate in prices charged to different purchasers of the same product,where the effect may substantially lessen competition or help to create a monopoly.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified
Environmental scanning is a process of a...
View Answer

Correct Answer
verified

Correct Answer
verified
The three concepts of social responsibil...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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