Question 1

The Boston Consulting Group (BCG) uses business portfolio analysis to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs)

Accepted Answer

A)  as if each were a separate investment.
B)  to establish their worth to society at large.
C)  to determine which would be suited for a SWOT analysis.
D)  to determine which units are candidates for diversification analysis.
E)  to determine which units can be divided into smaller,tactical business units (TBUs) .F) A) and D)
G) A) and C)

Question 2

Many bookstores,like Borders and Bookstar,have closed because of competition from new e-book readers.Subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news.These trends have caused retailer Barnes & Noble to offer the Nook Simple Touch,a digital e-reader for $99,and the newspaper StarTribune to offer online content for $1.99 per week.These companies had to change their __________,an action triggered by the technological and social changes that occurred in their marketing environments.

Accepted Answer

A)  organizational cultures
B)  marketing tactics
C)  business models
D)  strategic marketing processes
E)  goals or objectivesF) None of the above
G) C) and D)

Question 3

Which of the following statements regarding organizational foundation is most accurate?

Accepted Answer

A)  An organizational foundation specifies its goals.
B)  An organizational foundation defines the business that it is in.
C)  An organization's foundation empowers stakeholders to have a voice in the strategic marketing process.
D)  An organization's foundation is its philosophical reason for being-why it exists.
E)  An organization's foundation is the company,its product,and its customers.F) C) and D)
G) A) and C)

Question 4

One of the strengths inherent in the use of the BCG business portfolio analysis is that it

Accepted Answer

A)  is based solely on company perception rather than actual data.
B)  considers all factors that might impact an SBU's value to an organization.
C)  acts as a strong motivational tool for employees in SBUs that have been labeled "dogs" or "question marks."
D)  forces a firm to place each of its SBUs in the growth-share matrix,which in turn suggests which SBUs will be cash producers or cash users in the future.
E)  identifies specific marketing strategies and marketing tactics on how to solve SBU shortcomings.F) A) and D)
G) None of the above

Question 5

A set of values,ideas,attitudes,and norms of behavior that is learned and shared among the members of an organization is referred to as its __________.

Accepted Answer

A)  mission statement
B)  core value proposition
C)  organizational culture
D)  corporate philosophy
E)  core benefit propositionF) A) and B)
G) A) and C)

Question 6

Organizations that develop similar offerings,when grouped together,create a(n)

Accepted Answer

A)  conglomerate.
B)  merger.
C)  industry.
D)  sector.
E)  monopoly.F) A) and B)
G) C) and D)

Question 7

If Ben & Jerry's sold more of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to U.S.consumers,it would be using a __________ strategy.

Accepted Answer

A)  product development
B)  market development
C)  market penetration
D)  diversification
E)  market saturationF) D) and E)
G) B) and E)

Question 8

Searching out,using,and training reputable medical device distributors across Asia to call on cardiologists and medical clinics is an example of Medtronic's

Accepted Answer

A)  market segmentation and targeting strategy
B)  price strategy
C)  place strategy
D)  promotion strategy
E)  product/service strategyF) A) and E)
G) A) and B)

Question 9

One way a company can benefit from implementing a market penetration strategy would be to

Accepted Answer

A)  sell more products at a lower price in new markets.
B)  sell the same amount of product at a higher price in the same market.
C)  find a new market and sell the product at a much higher price.
D)  alter the product and sell it to a new market.
E)  reduce promotion and distribution costs to improve production efficiencies for the product in reaching new markets.F) D) and E)
G) B) and C)

Question 10

__________ convert an organization's mission and business into long- and short-term performance targets.

Accepted Answer

A)  Plans
B)  Tactics
C)  Strategies
D)  Goals
E)  VisionsF) B) and C)
G) A) and B)

Question 11

SightLife works to solve which societal problem?

Accepted Answer

A)  It provides new college graduates as teachers in urban and rural public schools in the U.S.
B)  It works to end corneal blindness worldwide by finding cornea donors and creating tissue banks.
C)  It provides education and small business loans to women in impoverished areas so that they can help themselves.
D)  It offers free rehabilitation services for injured U.S.veterans returning from overseas conflict.
E)  It offers tax credits to small businesses that make charitable donations in their communities.F) B) and C)
G) None of the above

Question 12

All of the following are names the BCG has given to describe the four quadrants in its growth-share matrix EXCEPT:

Accepted Answer

A)  dogs.
B)  stars.
C)  question marks.
D)  cash cows.
E)  hedgehogs.F) B) and C)
G) A) and E)

Question 13

All of the following retailers are principal or direct competitors to Lands' End EXCEPT:

Accepted Answer

A)  Amazon.com
B)  Sears
C)  L.L.Bean
D)  Target
E)  Pierre CardinF) A) and B)
G) A) and C)

Question 14

GM's original first-year __________ goal for the Volt was 10,000 units,though the product was well into its second year before reaching that level.

Accepted Answer

A)  profit
B)  sales
C)  market share
D)  customer satisfaction
E)  survivalF) C) and D)
G) A) and E)

Question 15

An organization's competencies include all of the following EXCEPT:

Accepted Answer

A)  profit.
B)  customer service.
C)  technologies.
D)  resources.
E)  employee skills.F) B) and D)
G) A) and D)

Question 16

Many universities and other educational institutions provide retirement benefits by doubling the percentage an employee pays into her/his retirement account up to a certain percentage of her or his pay.This provides a wonderful benefit to those who are full-time employees.This is an example of a(n) __________ goal.

Accepted Answer

A)  satisfaction
B)  sales revenue
C)  market share
D)  quality
E)  employee welfareF) B) and C)
G) A) and E)

Question 17

A nongovernmental organization that serves its customers but does not have profit as an organizational goal is referred to as a

Accepted Answer

A)  business firm.
B)  nonprofit organization.
C)  subchapter S corporation.
D)  cooperative.
E)  social service agency.F) A) and B)
G) A) and C)

Question 18

In keeping with its business mission,Ben & Jerry's

Accepted Answer

A)  opened new franchises exclusively in pre-built structures in order to save natural resources.
B)  invested in research to create genetically engineered cows that will produce more hypoallergenic milk.
C)  believed that "people should get their fair share of the pie" and as a result practices Fair Trade-certified sourcing.
D)  limited its advertising to online media to prevent paper waste and save the rainforests from deforestation.
E)  will package its next line of bulk ice cream in glass containers that not only keep the ice cream colder but are recyclable as well.F) A) and B)
G) A) and D)

Question 19

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Cash cows" are located in which quadrant of the BCG growth-share matrix?

Accepted Answer

A)  upper left quadrant
B)  upper right quadrant
C)  center of the four quadrants
D)  lower right quadrant
E)  lower left quadrantF) D) and E)
G) C) and E)

Question 20

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are SBUs that are classified as having

Accepted Answer

A)  high market growth rates and high relative market shares.
B)  low market growth rates but high relative market shares.
C)  low market growth rates and low relative market shares.
D)  high market growth rates but low relative market shares.
E)  medium market growth rates and medium relative market shares.F) None of the above
G) All of the above

Exam 2: Developing Successful Marketing and Organizational Strategies

All of the following are names the BCG has given to describe the four quadrants in its growth-share matrix EXCEPT:

Correct Answer
verified

One way a company can benefit from implementing a market penetration strategy would be to

Correct Answer
verified

Searching out,using,and training reputable medical device distributors across Asia to call on cardiologists and medical clinics is an example of Medtronic's

Correct Answer
verified

In keeping with its business mission,Ben & Jerry's

Correct Answer
verified

Correct Answer
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Correct Answer
verified

A nongovernmental organization that serves its customers but does not have profit as an organizational goal is referred to as a

Correct Answer
verified

A set of values,ideas,attitudes,and norms of behavior that is learned and shared among the members of an organization is referred to as its __________.

Correct Answer
verified

Organizations that develop similar offerings,when grouped together,create a(n)

Correct Answer
verified

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are SBUs that are classified as having

Correct Answer
verified

An organization's competencies include all of the following EXCEPT:

Correct Answer
verified

All of the following retailers are principal or direct competitors to Lands' End EXCEPT:

Correct Answer
verified

The Boston Consulting Group (BCG) uses business portfolio analysis to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs)

Correct Answer
verified

One of the strengths inherent in the use of the BCG business portfolio analysis is that it

Correct Answer
verified

SightLife works to solve which societal problem?

Correct Answer
verified

If Ben & Jerry's sold more of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to U.S.consumers,it would be using a __________ strategy.

Correct Answer
verified

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Cash cows" are located in which quadrant of the BCG growth-share matrix?

Correct Answer
verified

GM's original first-year __________ goal for the Volt was 10,000 units,though the product was well into its second year before reaching that level.

Correct Answer
verified

Which of the following statements regarding organizational foundation is most accurate?

Correct Answer
verified

__________ convert an organization's mission and business into long- and short-term performance targets.

Correct Answer
verified

Exam 2: Developing Successful Marketing and Organizational Strategies

All of the following are names the BCG has given to describe the four quadrants in its growth-share matrix EXCEPT:

Correct AnswerverifiedShow Answer

One way a company can benefit from implementing a market penetration strategy would be to

Correct AnswerverifiedShow Answer

Searching out,using,and training reputable medical device distributors across Asia to call on cardiologists and medical clinics is an example of Medtronic's

Correct AnswerverifiedShow Answer

In keeping with its business mission,Ben & Jerry's

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A nongovernmental organization that serves its customers but does not have profit as an organizational goal is referred to as a

Correct AnswerverifiedShow Answer

A set of values,ideas,attitudes,and norms of behavior that is learned and shared among the members of an organization is referred to as its __________.

Correct AnswerverifiedShow Answer

Organizations that develop similar offerings,when grouped together,create a(n)

Correct AnswerverifiedShow Answer

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are SBUs that are classified as having

Correct AnswerverifiedShow Answer

An organization's competencies include all of the following EXCEPT:

Correct AnswerverifiedShow Answer

All of the following retailers are principal or direct competitors to Lands' End EXCEPT:

Correct AnswerverifiedShow Answer

The Boston Consulting Group (BCG) uses business portfolio analysis to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs)

Correct AnswerverifiedShow Answer

One of the strengths inherent in the use of the BCG business portfolio analysis is that it

Correct AnswerverifiedShow Answer

SightLife works to solve which societal problem?

Correct AnswerverifiedShow Answer

If Ben & Jerry's sold more of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to U.S.consumers,it would be using a __________ strategy.

Correct AnswerverifiedShow Answer

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Cash cows" are located in which quadrant of the BCG growth-share matrix?

Correct AnswerverifiedShow Answer

GM's original first-year __________ goal for the Volt was 10,000 units,though the product was well into its second year before reaching that level.

Correct AnswerverifiedShow Answer

Which of the following statements regarding organizational foundation is most accurate?

Correct AnswerverifiedShow Answer

__________ convert an organization's mission and business into long- and short-term performance targets.

Correct AnswerverifiedShow Answer

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