Question 1

The first step in the new service-development process is:

Accepted Answer

A)   Idea generation
B)   New-services strategy development
C)   Business analysis
D)   Business strategy development or review
E)   Concept development and evaluationF) B) and E)
G) A) and C)

Question 2

The Cirque du Soleil fused elements of theater with traditional circus skills to create a whole new form of entertainment.Cirque du is an example of a:

Accepted Answer

A)   Major innovation
B)   New service for the currently served market
C)   Service line extension
D)   Service improvement
E)   Style changeF) B) and C)
G) A) and B)

Question 3

The last step in building a service blueprint is to:

Accepted Answer

A)   Draw the line of interaction and visibility
B)   Identify the physical evidence needed to support service quality
C)   Map the service process from the customer contact person's point of view
D)   Link customer and contact person activity to needed support function
E)   Add evidence of service at each customer stepF) B) and D)
G) All of the above

Question 4

Pret a Manger,a London-based sandwich shop,introduced restaurant-quality sandwiches with fast-food velocity.Pret a Manger's faster service is a _____ growth strategy.

Accepted Answer

A)   Share building
B)   Divestment
C)   Service development
D)   Diversification
E)   Marketing integrationF) A) and D)
G) B) and E)

Exam 8: Service Innovation and Design

Pret a Manger,a London-based sandwich shop,introduced restaurant-quality sandwiches with fast-food velocity.Pret a Manger's faster service is a _____ growth strategy.

Correct Answer
verified

The last step in building a service blueprint is to:

Correct Answer
verified

The Cirque du Soleil fused elements of theater with traditional circus skills to create a whole new form of entertainment.Cirque du is an example of a:

Correct Answer
verified

The first step in the new service-development process is:

Correct Answer
verified

Exam 8: Service Innovation and Design

Pret a Manger,a London-based sandwich shop,introduced restaurant-quality sandwiches with fast-food velocity.Pret a Manger's faster service is a _____ growth strategy.

Correct AnswerverifiedShow Answer

The last step in building a service blueprint is to:

Correct AnswerverifiedShow Answer

The Cirque du Soleil fused elements of theater with traditional circus skills to create a whole new form of entertainment.Cirque du is an example of a:

Correct AnswerverifiedShow Answer

The first step in the new service-development process is:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified