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Discuss the statement,"Writing a business plan is primarily an ongoing process and only secondarily the means to an outcome."

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The writing process is just as important...

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The sources and uses table is a part of the ___________ of the business plan


A) critical risks section
B) offering section
C) exit strategy
D) financial plan

E) A) and C)
F) All of the above

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Business planning


A) is an ongoing process.
B) is an exacting science.
C) equals business success.
D) will prevent unexpected events.

E) A) and B)
F) B) and D)

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Incubator organizations can provide advice on structuring a new business.

A) True
B) False

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True

When making a decision regarding the extent of planning,an entrepreneur should consider the


A) preferences of employees.
B) complexity of the environment.
C) level of uncertainty of the venture.
D) competitiveness of the product.

E) A) and D)
F) B) and D)

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C

The discussion of the opportunity in the business plan should reflect:


A) how the product or service will fill a need.
B) the amount of return the investors should receive.
C) the potential and attractiveness of the market and industry.
D) the entrepreneur's enthusiasm for the business idea.

E) B) and C)
F) C) and D)

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The executive summary of a business plan presents a firm's history and its form of organization.

A) True
B) False

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The ______________ of a business plan identifies each of the succeeding sections and their page numbers.


A) executive summary
B) company description
C) cover page
D) table of contents

E) All of the above
F) B) and C)

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The cost structure of a business model


A) defines the types of income.
B) determines how much money is needed for positive cash flow.
C) drives the company's cost and expenses.
D) is the most critical component for long term success.

E) B) and C)
F) B) and D)

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When describing the product in the business plan,the entrepreneur should


A) use technical terms.
B) state that product will sell itself.
C) use layman terms.
D) assume that others will like the product.

E) A) and D)
F) B) and C)

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In Guy Kawasaki's 10/20/30 rule for pitches,the numbers stand for:​


A) ​number of attendees/slides/minutes
B) ​number of selling points/slides/font point size
C) ​number of slides/minutes/font point size
D) ​number of pictures/slides/minutes

E) A) and D)
F) C) and D)

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The financial plan section of a business plan should include balance sheets and income statements on an annual basis and cash flow statements on a monthly basis,all projected out for 2-3 years.

A) True
B) False

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False

Information about the experience of key executives should be placed in the _______ of the business plan.


A) executive summary
B) management team section
C) operations and development plan
D) critical risks section

E) All of the above
F) C) and D)

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Investors who review business plans typically


A) cannot read through all they receive.
B) read about one-half of a plan.
C) read plans thoroughly.
D) read only the marketing and finance sections.

E) B) and D)
F) None of the above

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List five questions that a possible investor would want answered concerning the market of the new business.

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Possible questions may include:

What i...

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Because Tom is planning a new business with a limited timeframe to capitalize on an opportunity,the best solution would be a ____ business plan.


A) comprehensive
B) narrative
C) subjective
D) short

E) A) and C)
F) A) and B)

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The ___________ type of executive summary is better suited to a business that intends to market a new product or enter a new market.


A) informative
B) synopsis
C) narrative
D) blended

E) All of the above
F) A) and D)

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The product/service plan section should include


A) a description of the competition's products.
B) a description of the company's own product or service.
C) a listing of the weaknesses of the competition's product or service.
D) a statement of how the company intends to capture market share.

E) A) and B)
F) All of the above

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The document that assists an entrepreneur and the management team in focusing on important issues and activities is


A) the organization chart.
B) the budget.
C) the sales analysis.
D) the business plan.

E) All of the above
F) B) and C)

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Once the decision is made to prepare a business plan,it should always be a comprehensive plan.

A) True
B) False

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