Question 1

On-the-scene coverage of a natural disaster is an example of the press's role of

Accepted Answer

A)  watchdog.
B)  signaler.
C)  partisan advocate.
D)  common-carrier.
E)  interpreter.F) A) and C)
G) A) and E)

Question 2

The term "framing" is used to describe the

Accepted Answer

A)  media's ability to influence what is on people's minds.
B)  process of selecting certain aspects of reality and then crafting news stories around those aspects.
C)  media's obligation to convey a uniform and standard interpretation of a situation.
D)  nature of media reporting when objectivity has weakened and the system has tilted in favor of yellow journalism.
E)  primary right of the media that is protected by the First Amendment.F) All of the above
G) A) and B)

Question 3

Historically,the American press has shifted from

Accepted Answer

A)  a political to a journalistic orientation.
B)  objectivity to subjectivity.
C)  a journalistic to a political orientation.
D)  partisan to very partisan.
E)  negative to positive.F) A) and B)
G) All of the above

Question 4

During what decade did the American television network news audience change from a growing to a shrinking one?

Accepted Answer

A)  the 1960s
B)  the 1980s
C)  the 1990s
D)  the 1970s
E)  The audience has not yet begun to shrink.F) A) and E)
G) C) and D)

Question 5

What technology led editors to substitute news reports for opinion commentary?

Accepted Answer

A)  radio
B)  telegraph
C)  broadcast TV
D)  cable TV
E)  power-driven printing pressF) A) and D)
G) B) and D)

Question 6

The yellow journalism of the late nineteenth century was characterized by

Accepted Answer

A)  its appearance solely in weekly and monthly magazines.
B)  the emphasis on sensationalism as a way of selling newspapers.
C)  prejudice against Asian people and countries.
D)  an unwillingness to take editorial positions because of a fear of losing circulation.
E)  the desire to present the news in an objective manner.F) A) and D)
G) None of the above

Question 7

Staunch conservatives are MOST likely to pay regular attention to

Accepted Answer

A)  MSNBC.
B)  NPR.
C)  the Daily Show.
D)  Rush Limbaugh.
E)  Fox News.F) C) and D)
G) All of the above

Question 8

On both radio and television,the most successful partisan talk shows

Accepted Answer

A)  have been hosted by liberals.
B)  have been hosted by nonpartisan journalists.
C)  have been hosted by conservatives.
D)  have been hosted by teams of journalists holding multiple partisan viewpoints.
E)  have had no discernible political bias.F) A) and C)
G) A) and E) C

Question 9

What development brought about a dramatic reduction in television's capacity to generate an interest in news?

Accepted Answer

A)  an increase in newspaper circulation
B)  the loss of objective journalistic standards
C)  the rapid spread of cable
D)  the rise of Internet news consumption
E)  a drop in education levels in the United StatesF) A) and D)
G) B) and D)

Question 10

Which of the following is true of age differences in news consumption?

Accepted Answer

A)  Younger adults are more than twice as likely as older adults to use the web for news consumption.
B)  The disparity in age for news consumption is greater with television than with newspapers.
C)  Older adults are more likely than younger adults to access the web.
D)  Age differences in news consumption shrink for Internet-based news but do not disappear.
E)  About 60 percent of young adults pay little or no attention on a regular basis to any news source.F) A) and E)
G) A) and B) D

Question 11

Of the following television networks,which is typically considered the MOST partisan?

Accepted Answer

A)  Fox News
B)  ABC
C)  NBC
D)  CBS
E)  PBSF) D) and E)
G) A) and E)

Question 12

Among the following,the news media are MOST likely to focus on events that

Accepted Answer

A)  are timely.
B)  affect small numbers of people.
C)  occur in other countries.
D)  happen to ordinary citizens.
E)  are complicated to report.F) B) and D)
G) A) and C) A

Question 13

The Federal Communications Commission (FCC) has regulatory oversight over which of the following?

Accepted Answer

A)  radio
B)  magazines
C)  Internet content
D)  newspapers
E)  All of these answers are correct.F) B) and E)
G) All of the above

Question 14

Identify the term partisan press.Why was it superseded by the objective press?

Accepted Answer

A partisan press is one that concentrate...

Question 15

Of all the time people spend on the Internet,they spend the LEAST amount of time on which of the following?

Accepted Answer

A)  messaging
B)  games and movies
C)  searches
D)  news and current events
E)  social networksF) A) and E)
G) A) and B)

Question 16

In terms of news consumption,since the 1980s young adults

Accepted Answer

A)  have been more informed than older ones.
B)  have been less informed than older ones.
C)  have experienced a rise in news consumption because of the Internet.
D)  have experienced a rise in news consumption because of cable news channels.
E)  have remained on par with older adults in terms of news consumption.Essay QuestionsF) A) and B)
G) A) and C)

Question 17

The FCC's equal time requirement

Accepted Answer

A)  included the print media.
B)  prohibited broadcasters from selling or giving time to political candidates and denying it to their opponents.
C)  required broadcasters to give equal time to the two major political parties.
D)  required broadcasters to give equal time to news programming and to commercial advertising.
E)  required broadcasters to give equal time to third parties as well as the Democrats and Republicans.F) C) and D)
G) C) and E)

Question 18

What steps did the government have to take to regulate broadcast media,and why were those steps necessary?

Accepted Answer

The development of the broadcast media b...

Question 19

The "long tail" is a phenomenon related to the

Accepted Answer

A)  partisan flavor of talk shows.
B)  degree of editorializing by broadcast news.
C)  rate of Internet news readership.
D)  increase in the age gap of news readership.
E)  partisan nature of Internet news.F) A) and B)
G) D) and E)

Question 20

Which of the following does NPR serve as an example of?

Accepted Answer

A)  the beneficial role of the "equal time" provision of the Communications Act
B)  the economic dominance of partisan network media
C)  the one true success story of public broadcasting
D)  the increasing role that entertainment stories are playing in traditional news reporting
E)  the rising power of Internet blogging and independent reportingF) All of the above
G) A) and E)

Exam 10: The News Media: Communicating Political Images

On-the-scene coverage of a natural disaster is an example of the press's role of

Correct AnswerverifiedShow Answer

The term "framing" is used to describe the

Correct AnswerverifiedShow Answer

Historically,the American press has shifted from

Correct AnswerverifiedShow Answer

During what decade did the American television network news audience change from a growing to a shrinking one?

Correct AnswerverifiedShow Answer

What technology led editors to substitute news reports for opinion commentary?

Correct AnswerverifiedShow Answer

The yellow journalism of the late nineteenth century was characterized by

Correct AnswerverifiedShow Answer

Staunch conservatives are MOST likely to pay regular attention to

Correct AnswerverifiedShow Answer

On both radio and television,the most successful partisan talk shows

Correct AnswerverifiedC

What development brought about a dramatic reduction in television's capacity to generate an interest in news?

Correct AnswerverifiedShow Answer

Which of the following is true of age differences in news consumption?

Correct AnswerverifiedD

Of the following television networks,which is typically considered the MOST partisan?

Correct AnswerverifiedShow Answer

Among the following,the news media are MOST likely to focus on events that

Correct AnswerverifiedA

The Federal Communications Commission (FCC) has regulatory oversight over which of the following?

Correct AnswerverifiedShow Answer

Identify the term partisan press.Why was it superseded by the objective press?

Correct AnswerverifiedA partisan press is one that concentrate...View AnswerShow Answer

Of all the time people spend on the Internet,they spend the LEAST amount of time on which of the following?

Correct AnswerverifiedShow Answer

In terms of news consumption,since the 1980s young adults

Correct AnswerverifiedShow Answer

The FCC's equal time requirement

Correct AnswerverifiedShow Answer

What steps did the government have to take to regulate broadcast media,and why were those steps necessary?

Correct AnswerverifiedThe development of the broadcast media b...View AnswerShow Answer

The "long tail" is a phenomenon related to the

Correct AnswerverifiedShow Answer

Which of the following does NPR serve as an example of?

Correct AnswerverifiedShow Answer

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C

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D

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A

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A partisan press is one that concentrate...
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The development of the broadcast media b...
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