Question 1

The main difference between storage warehouses and distribution warehouses is that storage warehouses are relatively small,specialized facilities used to store one particular type of good for short periods while distribution warehouses are large facilities used to store a wide variety of goods for longer periods of time.

Accepted Answer

A) True 
 B)False

Question 2

Those organizations that assist in the movement of goods and services from producer to industrial and consumer users are known as:

Accepted Answer

A)  directed marketers.
B)  distributive specialists.
C)  marketing intermediaries.
D)  supplementary marketers.E) None of the above
F) All of the above

Question 3

Producers who use an exclusive distribution strategy for their products can expect retailers who carry the products to do which of the following?

Accepted Answer

A)  Carry a large inventory of their products
B)  Provide limited service and delivery for their products
C)  Sell their products at substantially discounted prices
D)  Pay attention to the multiple competing brands that they carryE) A) and C)
F) A) and B)

Question 4

At Stockman's Butcher Shop the butchers will hand cut steaks to the thickness their customers specify and trim off the excess fat.This extra service provides ________ utility.

Accepted Answer

A)  possession
B)  form
C)  secondary
D)  alterationalE) C) and D)
F) A) and D)

Question 5

Direct selling is a distribution strategy that makes extensive use of the Internet and telephone.

Accepted Answer

A) True 
 B)False

Question 6

Cash-and-carry wholesalers are limited-function wholesalers that serve mostly smaller retailers with a limited assortment of products.

Accepted Answer

A) True 
 B)False

Question 7

Water transportation is the least expensive way to send goods overseas.

Accepted Answer

A) True 
 B)False

Question 8

Water transportation has benefits and drawbacks;for example it is inexpensive but slow.

Accepted Answer

A) True 
 B)False

Question 9

Marketers claim that intermediaries add value to the channel of distribution that outweighs the cost.

Accepted Answer

A) True 
 B)False

Question 10

Some marketing intermediaries make both wholesale and retail sales.

Accepted Answer

A) True 
 B)False

Question 11

The part of logistics that is most concerned with the flow of goods as well as work in process within the manufacturing firm is:

Accepted Answer

A)  inbound logistics.
B)  materials handling.
C)  reverse logistics.
D)  outbound logistics.E) A) and D)
F) None of the above

Question 12

Chris Cole is a salesperson for Green Scene Lawn Care products.Chris' job requires him to sell Green Scene products,but he is also expected to recruit more salespeople for the company.He will earn a commission on all of the sales earned by the salespeople he recruits.Green Scene is using a retail distribution strategy known as multilevel marketing.

Accepted Answer

A) True 
 B)False

Question 13

Marketing intermediaries:

Accepted Answer

A)  add value that exceeds the cost of their services.
B)  add cost that exceeds the value they provide.
C)  increase the number of exchange relationships in the channel.
D)  complicate the distribution process.E) C) and D)
F) B) and C)

Question 14

Retail organizations employ more than 11 million people in the U.S.

Accepted Answer

A) True 
 B)False

Question 15

In the terminology of multilevel marketing,which of the following statements about the relationship between upliners and downliners is most accurate? In multilevel marketing,

Accepted Answer

A)  upliners are intermediaries who deal directly with final customers,while downliners are intermediaries who coordinate the transportation and storage services the upliners need to move the goods they sell through the channel of distribution.
B)  upliners are salespeople who act as independent contractors,earning commissions on their own sales and also on the sales of downliners,who are additional salespeople that they recruit.
C)  upliners sell through electronic retailing arrangements,while downliners use more traditional methods of retail selling.
D)  upliners use intensive distribution strategies to sell a good,while downliners use either a selective or exclusive distribution strategy to sell the same type of good.E) A) and D)
F) B) and D)

Question 16

In an) ___________,independently owned and managed stores sign an agreement to use the same name,participate in chain promotions,and cooperate as a unified system.

Accepted Answer

A)  administered distribution system
B)  corporate distribution system
C)  wholesaler-sponsored chain
D)  cash-and-carry chainE) A) and B)
F) A) and C)

Question 17

In the distribution process,the largest percentage of the retail price goes to:

Accepted Answer

A)  profits.
B)  warehouse costs.
C)  labor.
D)  transportation.E) B) and D)
F) A) and C)

Question 18

Marketers provide a total of four types of utility: primary,secondary,marginal,and total.

Accepted Answer

A) True 
 B)False

Question 19

A common trait of corporate distribution systems,administered distribution systems,contractual distribution systems and supply chains is that they all:

Accepted Answer

A)  are arrangements which seek to distribute goods more efficiently by eliminating most functions performed by marketing intermediaries.
B)  seek to consolidate and control the distribution system by having one firm own all of the distribution functions.
C)  attempt to improve the efficiency of distribution systems by linking the firms together in a formal relationship.
D)  have been replaced by more efficient distribution systems relying heavily on online linkages.E) A) and B)
F) A) and C)

Question 20

An) ______________ distribution strategy uses only one retail outlet in a given geographic are A.

Accepted Answer

A)  selective
B)  restrictive
C)  exclusive
D)  solitaryE) All of the above
F) A) and B)

Exam 15: Distributing Products

Retail organizations employ more than 11 million people in the U.S.

Correct Answer
verified

Correct Answer
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Producers who use an exclusive distribution strategy for their products can expect retailers who carry the products to do which of the following?

Correct Answer
verified

The part of logistics that is most concerned with the flow of goods as well as work in process within the manufacturing firm is:

Correct Answer
verified

Water transportation is the least expensive way to send goods overseas.

Correct Answer
verified

Water transportation has benefits and drawbacks;for example it is inexpensive but slow.

Correct Answer
verified

Those organizations that assist in the movement of goods and services from producer to industrial and consumer users are known as:

Correct Answer
verified

In the terminology of multilevel marketing,which of the following statements about the relationship between upliners and downliners is most accurate? In multilevel marketing,

Correct Answer
verified

Marketers provide a total of four types of utility: primary,secondary,marginal,and total.

Correct Answer
verified

Some marketing intermediaries make both wholesale and retail sales.

Correct Answer
verified

In the distribution process,the largest percentage of the retail price goes to:

Correct Answer
verified

Direct selling is a distribution strategy that makes extensive use of the Internet and telephone.

Correct Answer
verified

At Stockman's Butcher Shop the butchers will hand cut steaks to the thickness their customers specify and trim off the excess fat.This extra service provides ________ utility.

Correct Answer
verified

An) ______________ distribution strategy uses only one retail outlet in a given geographic are A.

Correct Answer
verified

Cash-and-carry wholesalers are limited-function wholesalers that serve mostly smaller retailers with a limited assortment of products.

Correct Answer
verified

Correct Answer
verified

A common trait of corporate distribution systems,administered distribution systems,contractual distribution systems and supply chains is that they all:

Correct Answer
verified

Marketers claim that intermediaries add value to the channel of distribution that outweighs the cost.

Correct Answer
verified

Marketing intermediaries:

Correct Answer
verified

In an) ___________,independently owned and managed stores sign an agreement to use the same name,participate in chain promotions,and cooperate as a unified system.

Correct Answer
verified

Exam 15: Distributing Products

Retail organizations employ more than 11 million people in the U.S.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Producers who use an exclusive distribution strategy for their products can expect retailers who carry the products to do which of the following?

Correct AnswerverifiedShow Answer

The part of logistics that is most concerned with the flow of goods as well as work in process within the manufacturing firm is:

Correct AnswerverifiedShow Answer

Water transportation is the least expensive way to send goods overseas.

Correct AnswerverifiedShow Answer

Water transportation has benefits and drawbacks;for example it is inexpensive but slow.

Correct AnswerverifiedShow Answer

Those organizations that assist in the movement of goods and services from producer to industrial and consumer users are known as:

Correct AnswerverifiedShow Answer

In the terminology of multilevel marketing,which of the following statements about the relationship between upliners and downliners is most accurate? In multilevel marketing,

Correct AnswerverifiedShow Answer

Marketers provide a total of four types of utility: primary,secondary,marginal,and total.

Correct AnswerverifiedShow Answer

Some marketing intermediaries make both wholesale and retail sales.

Correct AnswerverifiedShow Answer

In the distribution process,the largest percentage of the retail price goes to:

Correct AnswerverifiedShow Answer

Direct selling is a distribution strategy that makes extensive use of the Internet and telephone.

Correct AnswerverifiedShow Answer

At Stockman's Butcher Shop the butchers will hand cut steaks to the thickness their customers specify and trim off the excess fat.This extra service provides ________ utility.

Correct AnswerverifiedShow Answer

An) ______________ distribution strategy uses only one retail outlet in a given geographic are A.

Correct AnswerverifiedShow Answer

Cash-and-carry wholesalers are limited-function wholesalers that serve mostly smaller retailers with a limited assortment of products.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A common trait of corporate distribution systems,administered distribution systems,contractual distribution systems and supply chains is that they all:

Correct AnswerverifiedShow Answer

Marketers claim that intermediaries add value to the channel of distribution that outweighs the cost.

Correct AnswerverifiedShow Answer

Marketing intermediaries:

Correct AnswerverifiedShow Answer

In an) ___________,independently owned and managed stores sign an agreement to use the same name,participate in chain promotions,and cooperate as a unified system.

Correct AnswerverifiedShow Answer

Correct Answer
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