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Exam 14: Developing and Pricing Goods and Services

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Question 111

Multiple Choice

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Pricing is:

A) one of the 4 Ps of the marketing mix.
B) considered to be a part of promotion.
C) normally a government regulated variable.
D) totally based on the cost of products.

E) None of the above
F) B) and C)

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Question 112

True/False

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The characteristics of specialty goods restrict their effective sale over the Internet.

A) True
B) False

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Question 113

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The exclusive goal companies expect of packaging is to protect the product from damage in transit.

Low prices can often help retailers create an attractive total product offer.

Phil asks you to calculate the break-even point for his firm.You respond that you will need the following information:

Dealer private)brands are products that do not carry the manufacturer's name,but rather carry the name of a distributor or retailer.

As a promotional strategy,advertising is more important in the marketing of industrial goods than it is in the marketing of consumer goods.

Marketers use pricing,advertising,and packaging to differentiate their products from competitors' products even when actual differences are quite small.

Costs incurred regardless of the number of units of a product that are produced or sold are called:

Packaging is an important part of the total product offer.

The Spotlight on Small Business box titled "Don't Come to Me,I'll Come to You" refers to:

Unsought goods and services are purchased on impulse and provide no added value to consumers.

The concepts of product lines and product mixes apply to marketers of products and services.

As a product progresses through each stage of the product life cycle,successful marketers recognize that each stage requires:

One function of effective packaging is to attract the attention of consumers.

At Isuzu's Appliance Store,all new products are offered with an extended service contract,as well as free delivery and installation.By offering these value enhancers,Isuzu's has added to their total product offer.

The image created by advertising is part of the total product offer of a product.

Which of the following is expected during the maturity stage of a product life cycle?

Which of the following products would normally be classified as a shopping good or service?

The critical component of a total product offer is always a low price.