Question 1

When classifying a product as a consumer product or a B2B product,the primary factor to consider is the financial status of the buyer.

Accepted Answer

A) True 
 B)False

Question 2

Mike's Auto Repair works hard to find out what customers want and how to best meet their needs.Based on feedback from customers,Mike now provides a written estimate before any work is done,offers a more comprehensive guarantee than competitors,and calls customers after servicing their cars to make sure they are satisfied.These efforts suggest Mike is applying the concepts of customer relationship management.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following represents an example of demographic segmentation?

Accepted Answer

A)  A firm producing recreational equipment divides its market into groups by region of the country,designing different products for people in different parts of the country.
B)  An automobile manufacturer offers different types of cars designed to appeal to different age groups and income levels.
C)  A motion picture company divides its market according to the attitudes and interests of its customers,marketing some films to people who enjoy action movies and targeting other movies to people who prefer romantic comedies.
D)  A company that produces food products has designed a special line of easy to prepare microwavable meals that are low fat and high in fiber to attract people interested in the health benefits of the foods they eat.E) A) and D)
F) B) and C)

Question 4

There is much more emphasis on personal selling in the consumer markets than in the B2B markets.

Accepted Answer

A) True 
 B)False

Question 5

The significant increase in consumer demand following World War II marked the beginning of the:

Accepted Answer

A)  production era.
B)  selling era.
C)  marketing concept era.
D)  customer relationship era.E) A) and D)
F) All of the above

Question 6

Separating a market by the amount of the product consumed is known as volume segmentation.

Accepted Answer

A) True 
 B)False

Question 7

The last step in the marketing process often includes:

Accepted Answer

A)  collecting the cash from sales to consumers.
B)  developing a written report to summarize the results of the period's marketing activities.
C)  deciding the best way to distribute the product.
D)  building relationships with customers.E) B) and D)
F) A) and C)

Question 8

One factor that influences the consumer decision-making process is __________,which refers to the set of values,attitudes,and ways of doing things passed from one generation to another in a given society.

Accepted Answer

A)  cognitive dissonance
B)  the legal environment
C)  group behavior
D)  cultureE) B) and D)
F) B) and C)

Question 9

A telephone or online survey is an example of primary data collection.

Accepted Answer

A) True 
 B)False

Question 10

B2B marketers include manufacturers,retailers,hospitals,and the government.

Accepted Answer

A) True 
 B)False

Question 11

Identify and discuss the four eras of the evolution of marketing.

Accepted Answer

The evolution of marketing involved four...

Question 12

__________ marketing is the marketing of products to groups of customers a firm decides it can serve profitably.

Accepted Answer

A)  Objective
B)  Departmentalized
C)  Target
D)  SubjectiveE) All of the above
F) A) and C)

Question 13

Setting prices higher than the competition can help create an image of quality.

Accepted Answer

A) True 
 B)False

Question 14

__________ consists of information that has already been researched by others and is published in journals or books,or has been made available online.

Accepted Answer

A)  Primary data
B)  Secondary data
C)  Pre-coded information
D)  Technical dataE) B) and C)
F) C) and D)

Question 15

Because accurate and timely market information is vital to a firm's success,businesses should budget whatever it takes to get the best data available.

Accepted Answer

A) True 
 B)False

Question 16

Comparing the business practices of the 1950s to those of today indicate that today's marketing managers:

Accepted Answer

A)  have a more ambitious goal of not just satisfying customers,but of exceeding their expectations.
B)  are much more focused on production and mass marketing.
C)  put less emphasis on earning a profit,since doing so makes it harder to satisfy the needs of the firm's stakeholders.
D)  operate essentially the same as their predecessors.E) A) and C)
F) B) and D)

Question 17

Which of the following marketing eras refers to the time period from our country's first settlers through the early 1900s?

Accepted Answer

A)  production era
B)  selling era
C)  marketing era
D)  customer relationship eraE) None of the above
F) A) and B)

Question 18

Which of the following is the best example of a market?

Accepted Answer

A)  a group of high school students who are tired of cafeteria food and would like to eat lunch at an expensive restaurant located a few blocks from their campus
B)  a physical facility large enough to accommodate all the people who want to buy or sell a good
C)  senior citizens willing and able to cruise to the Bahamas
D)  a geographic region targeted by a firm for new promotional effortsE) None of the above
F) A) and C)

Question 19

Kelly buys only high-priced jeans and expensive sport shoes endorsed by her favorite entertainers.Also,her attitudes and values are shaped by specific statements made by these celebrities.She also supports causes and charities the celebrities endorse.This illustrates how consumer decision making is influenced by:

Accepted Answer

A)  marketing mix variables.
B)  cognitive dissonance.
C)  a reference group.
D)  primary group identification.E) A) and B)
F) B) and C)

Question 20

Concept testing involves placing a product in a place where consumers will buy it.

Accepted Answer

A) True 
 B)False

Exam 13: Marketing: Helping Buyers Buy

Which of the following is the best example of a market?

Correct Answer
verified

Because accurate and timely market information is vital to a firm's success,businesses should budget whatever it takes to get the best data available.

Correct Answer
verified

Separating a market by the amount of the product consumed is known as volume segmentation.

Correct Answer
verified

Setting prices higher than the competition can help create an image of quality.

Correct Answer
verified

Identify and discuss the four eras of the evolution of marketing.

Correct Answer
verified
The evolution of marketing involved four...
View Answer

Concept testing involves placing a product in a place where consumers will buy it.

Correct Answer
verified

A telephone or online survey is an example of primary data collection.

Correct Answer
verified

Correct Answer
verified

__________ marketing is the marketing of products to groups of customers a firm decides it can serve profitably.

Correct Answer
verified

Which of the following marketing eras refers to the time period from our country's first settlers through the early 1900s?

Correct Answer
verified

The significant increase in consumer demand following World War II marked the beginning of the:

Correct Answer
verified

__________ consists of information that has already been researched by others and is published in journals or books,or has been made available online.

Correct Answer
verified

B2B marketers include manufacturers,retailers,hospitals,and the government.

Correct Answer
verified

There is much more emphasis on personal selling in the consumer markets than in the B2B markets.

Correct Answer
verified

One factor that influences the consumer decision-making process is __________,which refers to the set of values,attitudes,and ways of doing things passed from one generation to another in a given society.

Correct Answer
verified

Correct Answer
verified

Which of the following represents an example of demographic segmentation?

Correct Answer
verified

Comparing the business practices of the 1950s to those of today indicate that today's marketing managers:

Correct Answer
verified

The last step in the marketing process often includes:

Correct Answer
verified

When classifying a product as a consumer product or a B2B product,the primary factor to consider is the financial status of the buyer.

Correct Answer
verified

Exam 13: Marketing: Helping Buyers Buy

Which of the following is the best example of a market?

Correct AnswerverifiedShow Answer

Because accurate and timely market information is vital to a firm's success,businesses should budget whatever it takes to get the best data available.

Correct AnswerverifiedShow Answer

Separating a market by the amount of the product consumed is known as volume segmentation.

Correct AnswerverifiedShow Answer

Setting prices higher than the competition can help create an image of quality.

Correct AnswerverifiedShow Answer

Identify and discuss the four eras of the evolution of marketing.

Correct AnswerverifiedThe evolution of marketing involved four...View AnswerShow Answer

Concept testing involves placing a product in a place where consumers will buy it.

Correct AnswerverifiedShow Answer

A telephone or online survey is an example of primary data collection.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

__________ marketing is the marketing of products to groups of customers a firm decides it can serve profitably.

Correct AnswerverifiedShow Answer

Which of the following marketing eras refers to the time period from our country's first settlers through the early 1900s?

Correct AnswerverifiedShow Answer

The significant increase in consumer demand following World War II marked the beginning of the:

Correct AnswerverifiedShow Answer

__________ consists of information that has already been researched by others and is published in journals or books,or has been made available online.

Correct AnswerverifiedShow Answer

B2B marketers include manufacturers,retailers,hospitals,and the government.

Correct AnswerverifiedShow Answer

There is much more emphasis on personal selling in the consumer markets than in the B2B markets.

Correct AnswerverifiedShow Answer

One factor that influences the consumer decision-making process is __________,which refers to the set of values,attitudes,and ways of doing things passed from one generation to another in a given society.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following represents an example of demographic segmentation?

Correct AnswerverifiedShow Answer

Comparing the business practices of the 1950s to those of today indicate that today's marketing managers:

Correct AnswerverifiedShow Answer

The last step in the marketing process often includes:

Correct AnswerverifiedShow Answer

When classifying a product as a consumer product or a B2B product,the primary factor to consider is the financial status of the buyer.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The evolution of marketing involved four...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified