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Exam 15: Distributing Products

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Question 71

Multiple Choice

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________ are limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment.

A) Cash-and-carry wholesalers
B) Rack jobbers
C) Merchandise forwarders
D) Consignment agents

E) C) and D)
F) None of the above

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Question 72

Multiple Choice

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Businesses are using ________ and other ways to track goods and control the flow of goods from point of origin to point of consumption. "Tracking" is an important part of the process of managing the flow of goods, an activity that marketers call ________.

A) tag team identification (TTI) ; materials handling
B) radio frequency identification (RFID) ; intermediation
C) radio frequency identification (RFID) ; logistics
D) Reverse logistics; materials handling

E) All of the above
F) A) and B)

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Question 73

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There are four specific types of channel systems available to companies that tie firms together in a unified way.

In multilevel marketing, upliners recruit downliners and receive a commission on the sales their downliners make.

Social commerce is a form of electronic commerce that involves social media.

A category killer is an extremely successful product that kills the sales of other products in its category in a retail store.

Marketing intermediaries have survived because they have been able to perform marketing functions more efficiently and effectively than a manufacturer or consumer could perform these functions.

In administered distribution systems, retailers

When marketing intermediaries perform the steps necessary to transfer ownership from one party to another, they are providing ________ utility.

Brad Gordon, a real estate agent, brings together the buyers and sellers of houses as well as commercial property. Brad helps the parties negotiate the terms and conditions of real estate sales, but he does not take title to the property, provide credit, or assume any risks associated with the exchanges he helps negotiate. Because Brad provides only limited services, he is not a true marketing intermediary.

At Baumann's Fine Meats, the butchers will hand cut steaks to the thickness their customers specify and trim off the excess fat. This extra service provides ________ utility.

Wholesalers may provide market information and business consulting services.

The City Dispatch, a daily newspaper serving a city with a population of just over 200,000, is placed in vending machines throughout the city and surrounding suburbs. City Dispatch is also sold at most of the local supermarkets, convenience stores, bookstores, and pharmacies. The City Dispatch uses an intensive distribution strategy.

A ________ is a marketing intermediary that sells to ultimate consumers.

In an administered distribution system, retail stores manage all of the marketing functions at the retail level.

Colin is convinced that his product idea has tremendous potential. He has decided to produce the product himself, but plans to use other firms who specialize in storing and transporting to help him move the product along its path to the final consumer. These specialists Colin uses will be part of his

Materials handling is that part of logistics that deals with moving goods within the warehouse, from the warehouse to the production floor, and to various work stations along the production process.

Limited-function wholesalers that mainly serve small businesses by selling them a limited assortment of goods are known as

The Galleria Mall contains many types of shops, including six different jewelers; however, only one jeweler carries the very expensive TimeStamp brand of watch that appeals to customers who are looking for status in their jewelry. TimeStamp is practicing exclusive distribution by placing its brand in only one store in a given area.

Identify and describe the four basic types of distribution systems that are used to link firms in a formal relationship.