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Exam 15: Managing the Marketing Mix: Product, Price, Place, and Promotion

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Question 131

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The term product line describes the combination of product mixes offered by a manufacturer.

A) True
B) False

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Question 132

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The key to demand-oriented pricing is the recognition that not all producers face the same costs of production.

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B) False

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Question 133

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Marketing intermediaries charge a price for the functions they perform.Thus,a sure-fire way to reduce distribution costs is to eliminate marketing intermediaries from the channel of distribution.

Organizations that assist in moving goods and services from producers to business and consumer users are called financial intermediaries.

An effective public relations department regularly listens to and communicates with the public.

The cost of raw materials used to produce a good or service represent the firm's ________ costs.

All of the following would be included in the total product offer of benefits that consumers consider when buying a good or service except the:

To be effective and maintain its independence,the public relations department should avoid establishing close relationships with the media,community leaders,and other corporate stakeholders.

Carlotta owns and manages the Carlite Car Wash.She charges $8 per car wash.Her fixed costs are $600 per month,while her variable costs per car wash amount to $2.Carlotta must wash 60 cars to break even.

As consumers evaluate the benefits of a product,price plays a small role.

What is a brand? What is a brand name? What is meant by brand equity?

Sales promotion involves long-term strategies firms use to enhance their image.

Which of the following is a potential problem with a high-low pricing strategy?

Discount stores compete mainly on the basis of price.

Compared to advertising,publicity offers a firm greater control over when and how often the message is communicated.

Low prices can help retailers create an attractive total product offer.

Producers often use _______ as a primary basis for setting prices on the goods and services they offer the public.

A bank's product line may include safety deposit boxes,car loans,and traveler's checks.

Channels of distribution are part of the supply chain.

Robbie brings together buyers and sellers of used heavy construction equipment,and helps them negotiate the terms of the sale.However,Robbie never actually takes title to any of the equipment himself,nor does he provide any financing for the buyer.Robbie is acting as a: