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What is it called when a manager has so much data and information that they cannot make a decision?


A) Data rich, information poor
B) Data rich, content poor
C) Data rich, communication poor
D) Data rich, intelligence

E) C) and D)
F) A) and C)

Correct Answer

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Data-driven decision management is usually undertaken as a way to gain a competitive advantage. A study from the MIT Center for Digital Business found that organizations driven most by data-based decision making had ________ productivity rates and ________ profits.


A) 4% lower, 6% higher
B) 4% higher, 6% lower
C) 4% higher, 6% higher
D) 4% lower, 6% lower

E) B) and C)
F) A) and D)

Correct Answer

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How would the retail industry use business intelligence?


A) Track crime patterns, locations, and criminal behavior
B) Analyze customer demographics
C) Predict sales, inventory levels, and distribution
D) Predict hardware failures

E) C) and D)
F) A) and D)

Correct Answer

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How would the insurance industry use business intelligence?


A) Analyze popular vacation locations with current flight listings
B) Understand customer credit card usage and nonpayment rates
C) Compare the demographics of patients with critical illnesses
D) Predict claim amounts and medical coverage costs

E) A) and B)
F) None of the above

Correct Answer

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A data lake is a storage repository that holds a vast amount of raw data in its original format until the business needs it.

A) True
B) False

Correct Answer

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A data miner contains a subset of data warehouse information.

A) True
B) False

Correct Answer

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What do data warehouses support?


A) OLAP
B) Analytical processing
C) OLTP
D) OLAP and analytical processing

E) A) and B)
F) C) and D)

Correct Answer

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The complete removal of dirty data from a source is practical and possible.

A) True
B) False

Correct Answer

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A data set is an individual item on a graph or chart.

A) True
B) False

Correct Answer

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Which of the following is an approach to business governance that values decisions that can be backed up with verifiable data?


A) Comparative analysis
B) Competitive monitoring
C) Data-driven decision management
D) Source data

E) C) and D)
F) None of the above

Correct Answer

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A data set is an organized collection of data.

A) True
B) False

Correct Answer

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Bethany Walsh is a business manager at Dixon Productions. Although she does not have a background in technology, her job requires her to work with analytical tools to make data-driven decisions. To make her job easier, what can she customize to display data quickly and run custom reports?


A) Data point
B) Information cleansing
C) Dashboard
D) Data set

E) A) and B)
F) A) and C)

Correct Answer

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A data mart contains a subset of data warehouse information.

A) True
B) False

Correct Answer

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The primary purpose of a data warehouse is to ________.


A) Combine strategic information
B) Organize departments
C) Interface between the computer and employees
D) All of the choices are correct

E) B) and D)
F) A) and B)

Correct Answer

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Data aggregation is the collection of data from various sources for the purpose of data processing.

A) True
B) False

Correct Answer

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Business analysis is difficult to achieve from operational databases. Which of the following is not a reason why?


A) Inconsistent data definitions
B) Lack of data standards
C) Effective direct data access
D) Poor data quality

E) B) and D)
F) A) and B)

Correct Answer

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How would the law enforcement industry use business intelligence?


A) Track crime patterns, locations, and criminal behavior
B) Analyze customer demographics
C) Predict sales, inventory levels, and distribution
D) Predict hardware failures

E) None of the above
F) B) and C)

Correct Answer

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According to Gartner Inc., dirty data is an MIS problem, not a business problem.

A) True
B) False

Correct Answer

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