Question 1

47 Avenue buys shoes for men,women,and children from a large producer and sells them directly to end users.In this scenario,47 Avenue is a _____.

Accepted Answer

A)  manufacturer
B)  retailer
C)  financier
D)  wholesaler
E)  customerF) A) and C)
G) B) and D)

Question 2

The process of coordinating the promotion mix elements and synchronizing promotion as a unified effort is known as _____.

Accepted Answer

A)  integrated marketing communications
B)  assimilated promotion
C)  unified advertising campaign
D)  cohesive marketing strategy
E)  test marketing campaignF) B) and D)
G) B) and C)

Question 3

Ethnic foods are an example of:

Accepted Answer

A)  convenience products.
B)  shopping products.
C)  specialty products.
D)  generic products.
E)  difficult-to-obtain products.F) C) and D)
G) B) and D) C

Question 4

The financial value placed on an object involved in an exchange between a buyer and a seller is known as its:

Accepted Answer

A)  price.
B)  discount.
C)  comparable value.
D)  negotiated value.
E)  nominal value.F) B) and E)
G) B) and D)

Question 5

The pricing policy that allows a company to generate much-needed revenue to help offset the costs of research and development is known as:

Accepted Answer

A)  penetration pricing.
B)  price discounting.
C)  psychological pricing.
D)  price skimming.
E)  emotional pricing.F) A) and B)
G) All of the above D

Question 6

Industrial products such as lumber,cotton,and iron ore are classified as:

Accepted Answer

A)  major equipment.
B)  supplies.
C)  accessory equipment.
D)  raw materials.
E)  component parts.F) D) and E)
G) C) and D)

Question 7

Which is the stage in the product development process where most new product ideas are rejected because they seem inappropriate for an organization?

Accepted Answer

A)  Idea development
B)  Business analysis
C)  Test marketing
D)  Product development
E)  Idea screeningF) A) and C)
G) C) and D)

Question 8

Before introducing a new product,a prototype is created at the _____ stage.

Accepted Answer

A)  idea development
B)  product commercialization
C)  test marketing
D)  product development
E)  idea generationF) A) and B)
G) B) and C)

Question 9

During the _____ stage of the product development process,a firm gears up for full-scale production,distribution,and promotion of its products.

Accepted Answer

A)  idea development
B)  commercialization
C)  product development
D)  test marketing
E)  idea screeningF) B) and C)
G) A) and E)

Question 10

Which key element of the marketing mix directly relates to the generation of revenue and profits?

Accepted Answer

A)  Product
B)  Distribution
C)  Place
D)  Promotion
E)  PriceF) A) and D)
G) A) and C)

Question 11

An example of a product distributed from the producer to the consumers through the retailer is:

Accepted Answer

A)  a chair from a company.
B)  an automobile.
C)  office supplies for use at a business.
D)  soft drinks.
E)  candy.F) A) and D)
G) C) and D)

Question 12

_____ is used most often for products that consumers buy only after shopping and comparing price,quality,and style.

Accepted Answer

A)  Selective distribution
B)  Intensive distribution
C)  Relaxed distribution
D)  Exclusive distribution
E)  Sporadic distributionF) D) and E)
G) A) and D)

Question 13

Sun Dane Inc.,a tire manufacturing company,is in the process of developing a new product.Its R&D team has shortlisted the idea of a tire fitted with a sheet to keep off dirt.It is in the process of transforming the idea into an actual model.Sun Dane is currently in the _____ stage.

Accepted Answer

A)  idea development
B)  business analysis
C)  test marketing
D)  commercialization
E)  product developmentF) A) and B)
G) All of the above E

Question 14

Which of the following is typically related to pricing new products?

Accepted Answer

A)  Reference pricing
B)  Price comparing
C)  Odd pricing
D)  Penetration pricing
E)  Price discountingF) B) and C)
G) B) and D)

Question 15

If a company sells one of its products for $9.99 rather than $10,it is using:

Accepted Answer

A)  price skimming.
B)  penetration pricing.
C)  odd pricing.
D)  rational pricing.
E)  discount pricing.F) C) and E)
G) D) and E)

Question 16

Convenience products such as bread,milk,and chewing gum would probably be distributed:

Accepted Answer

A)  selectively.
B)  intensively.
C)  weakly.
D)  exclusively.
E)  sporadically.F) All of the above
G) A) and D)

Question 17

Private distributor brands:

Accepted Answer

A)  are identified by a manufacturer from the point of production to the point of purchase.
B)  are used to reduce the efficiency of production.
C)  are owned and controlled by a wholesaler or retailer.
D)  are owned and controlled by a manufacturer.
E)  are characterized by the absence of a brand name.F) B) and E)
G) C) and E)

Question 18

Bart's Beer targets its 1964 Beer toward those who want to drink beer without consuming many calories.This best exemplifies:

Accepted Answer

A)  institutional advertising.
B)  promotional positioning.
C)  a push strategy.
D)  a pull strategy.
E)  publicity.F) C) and D)
G) A) and B)

Question 19

Which of the following activities is most closely associated with warehousing?

Accepted Answer

A)  Marketing
B)  Producing
C)  Branding
D)  Distributing
E)  PricingF) B) and D)
G) D) and E)

Question 20

_____ makes a product available in as many outlets as possible.

Accepted Answer

A)  Selective distribution
B)  Intensive distribution
C)  Relaxed distribution
D)  Exclusive distribution
E)  Sporadic distributionF) A) and B)
G) B) and D)

Exam 12: Dimensions of Marketing Strategy

47 Avenue buys shoes for men,women,and children from a large producer and sells them directly to end users.In this scenario,47 Avenue is a _____.

Correct AnswerverifiedShow Answer

The process of coordinating the promotion mix elements and synchronizing promotion as a unified effort is known as _____.

Correct AnswerverifiedShow Answer

Ethnic foods are an example of:

Correct AnswerverifiedC

The financial value placed on an object involved in an exchange between a buyer and a seller is known as its:

Correct AnswerverifiedShow Answer

The pricing policy that allows a company to generate much-needed revenue to help offset the costs of research and development is known as:

Correct AnswerverifiedD

Industrial products such as lumber,cotton,and iron ore are classified as:

Correct AnswerverifiedShow Answer

Which is the stage in the product development process where most new product ideas are rejected because they seem inappropriate for an organization?

Correct AnswerverifiedShow Answer

Before introducing a new product,a prototype is created at the _____ stage.

Correct AnswerverifiedShow Answer

During the _____ stage of the product development process,a firm gears up for full-scale production,distribution,and promotion of its products.

Correct AnswerverifiedShow Answer

Which key element of the marketing mix directly relates to the generation of revenue and profits?

Correct AnswerverifiedShow Answer

An example of a product distributed from the producer to the consumers through the retailer is:

Correct AnswerverifiedShow Answer

_____ is used most often for products that consumers buy only after shopping and comparing price,quality,and style.

Correct AnswerverifiedShow Answer

Sun Dane Inc.,a tire manufacturing company,is in the process of developing a new product.Its R&D team has shortlisted the idea of a tire fitted with a sheet to keep off dirt.It is in the process of transforming the idea into an actual model.Sun Dane is currently in the _____ stage.

Correct AnswerverifiedE

Which of the following is typically related to pricing new products?

Correct AnswerverifiedShow Answer

If a company sells one of its products for $9.99 rather than $10,it is using:

Correct AnswerverifiedShow Answer

Convenience products such as bread,milk,and chewing gum would probably be distributed:

Correct AnswerverifiedShow Answer

Private distributor brands:

Correct AnswerverifiedShow Answer

Bart's Beer targets its 1964 Beer toward those who want to drink beer without consuming many calories.This best exemplifies:

Correct AnswerverifiedShow Answer

Which of the following activities is most closely associated with warehousing?

Correct AnswerverifiedShow Answer

_____ makes a product available in as many outlets as possible.

Correct AnswerverifiedShow Answer

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C

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D

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E

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