A) Photos should always appear in black and white or they lose their effectiveness.
B) Photos should always appear in color, regardless of the additional cost, since the overall effect is more professional than simply black-and-white images.
C) Photos should include a brief caption that ties them to the text and highlights the reason for being included.
D) If a photo is important enough to be included in the body of a marketing plan, it should require no further information.
E) Photos should never take up more than one-eighth of the page if they are used in the body of a marketing plan rather than in an appendix.
G) None of the above
Correct Answer
verified
Correct Answer
verified
A) a stable financial base.
B) strong connections to the Hispanic community.
C) co-ownership in a chain of small grocery stores.
D) the professional food industry experience of the co-founders.
E) national "chili cook-off" titles.
G) C) and E)
Correct Answer
verified
Correct Answer
verified
A) change its recipes to be even lower in carbs, fats, and salt than competitors' products.
B) emphasize its products' taste and authenticity rather than their nutritional characteristics.
C) emphasize the already healthy product characteristics as well as the product's taste, convenience, and flexibility.
D) emphasize the research findings that indicate that Americans are actually getting too little fat in their diets, which makes them overeat in order to feel satisfied.
E) capitalize on the fact that its products have always been healthier than competitors' products and its plan to make meals even healthier.
G) B) and E)
Correct Answer
verified
Correct Answer
verified
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