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Exam 15: Distributing Products

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Question 1

Multiple Choice

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Marketing manager Connie Smythe is concerned that her firm is doing a poor job of managing the movement of finished products to the final consumer. If Connie is right, her firm should work to improve its:

A) outbound logistics.
B) administered support system.
C) materials handling.
D) coordination of its freight forwarders.

E) B) and C)
F) A) and B)

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Question 2

True/False

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Small-timers, Incorporated is a small manufacturer of charm bracelets that include watches as well as keepsake items and trinkets. The company seldom has shipments large enough to be transported cost-efficiently by filling an entire truck or railcar. Small-timers could benefit by relying on a freight forwarder to help it distribute its goods.

A) True
B) False

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Question 3

True/False

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About 80 percent of all wholesalers are classified as merchant wholesalers.

is the value or want-satisfying ability that is added to products by organizations that make the product more useful or accessible to consumers.

is the sale of goods and services by telephone.

A firm that makes wholesale sales cannot also legally make retail sales.

Brokers are marketing intermediaries that do not take title to the goods they help distribute.

Discount stores, department stores, supermarkets, and specialty stores are all among the major types of retail stores.

The characteristic that all forms of direct marketing have in common is that they:

An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

Electronic retailing is selling goods and services over the Internet to the final consumer.

wholesalers are independently owned and take title to the goods they handle.

In the U.S. the largest percentage of goods is shipped by truck.

WeddingChannel.com is an Internet company that helps people with the complex task of planning a wedding. Multiple vendors are recommended for things like flowers, caterers, wedding gowns, and more. Through Wedding Channel a couple can establish a website that acts as a registry. Once the couple is married, the website directs them to another site having to do with beginning married life. What type of utility (utilities) is this website providing to its users?

Sports Coasters sells good quality athletic wear by sending its customers a catalog nine times a year. The company has no retail stores, but offers a toll free order number that operates 24 hours a day, 365 days a year. Sports Coasters sells using a technique known as:

Third-party logistics is the term used to describe the use of outside firms to help move goods from here to there.

Agents and brokers and wholesalers are types of marketing intermediaries.

The process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all of the organizations involved in the supply chain in a timely manner is called multi-modal management.

In the battle between electronic retailers and traditional "bricks and mortar" retailers, the electronic retailers seem to have all of the advantages needed to emerge as the clear winners.

involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.