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  -Use the above figure. The economic profit for this firm is A) zero. B) the distance between T and E. C) the distance between E and x-axis. D) the distance between T and x-axis. -Use the above figure. The economic profit for this firm is


A) zero.
B) the distance between T and E.
C) the distance between E and x-axis.
D) the distance between T and x-axis.

E) A) and D)
F) A) and B)

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A firm's trademark is protected from misuse if it is registered with the


A) U.S.D.A.
B) U.S. Patent and Trademark Office.
C) U.S. Supreme Court.
D) F.C.C.

E) B) and C)
F) A) and B)

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Which of the following is NOT a characteristic of monopolistic competition?


A) large number of sellers
B) sales promotion and advertising
C) homogeneous product
D) easy entry of new firms in the long run

E) A) and D)
F) None of the above

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The demand curve faced by a monopolistically competitive firm is


A) horizontal.
B) vertical.
C) downward sloping.
D) upward sloping.

E) A) and B)
F) A) and C)

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Long-run equilibrium is characterized by zero profits in


A) monopolistic competition only.
B) perfect competition only.
C) both perfect competition and monopolistic competition.
D) market structures in which there are barriers to entry.

E) B) and D)
F) B) and C)

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A monopolistically competitive firm differs from a perfectly competitive firm in the long run in that


A) the demand curve faced by a monopolistically competitive firm is downward sloping, while the demand curve faced by a perfectly competitive firm is horizontal.
B) profits are positive for a monopolistically competitive firm and zero for a perfectly competitive firm.
C) profits are zero for a monopolistically competitive firm and positive for a perfectly competitive firm.
D) marginal cost equals the market price for a monopolistically competitive firm but not for a perfectly competitive firm.

E) B) and C)
F) A) and D)

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The long-run equilibrium of a monopolistically competitive firm is characterized by


A) a tangency of the average total cost curve with the firm's demand curve.
B) price equal to marginal cost.
C) production at the minimum point of the firm's average total cost curve.
D) production at the minimum point of the firm's average variable cost curve.

E) B) and D)
F) All of the above

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The greater the the number and closeness of substitutes available between monopolistically competitive firms,


A) the greater the ability of a firm to raise its price above the price of close substitutes .
B) the smaller the ability of a firm to raise its price above the price of close substitutes.
C) the more inelastic the demand curve.
D) the greater the positive economic profits for a single firm.

E) A) and D)
F) A) and C)

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In the long run, in a monopolistically competitive market, price will be


A) equal to MR.
B) equal to MC.
C) greater ATC.
D) equal to ATC.

E) B) and C)
F) None of the above

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Monopolistic competition and perfect competition are different in that


A) only monopolistically competitive firms advertise.
B) only monopolistically competitive firms can earn economic losses in the short-run.
C) only perfectly competitive firms maximize profits where marginal revenue equals marginal cost.
D) only perfectly competitive firms are characterized by long-run economic profits of zero.

E) B) and D)
F) All of the above

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Carol has just purchased a cereal she saw advertised on TV because of the health benefits contained in the ad. The TV ad is an example of


A) mass marketing.
B) direct marketing.
C) indirect marketing.
D) interactive marketing.

E) B) and D)
F) None of the above

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  -In the above figure, the monopolistically competitive firm's profit-maximizing output is A) 1,000 units. B) 300 units. C) 900 units. D) 700 units. -In the above figure, the monopolistically competitive firm's profit-maximizing output is


A) 1,000 units.
B) 300 units.
C) 900 units.
D) 700 units.

E) C) and D)
F) A) and D)

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Which of the following is FALSE about a comparison between a perfectly competitive firm and a monopolistically competitive firm?


A) A perfectly competitive firm has a horizontal demand curve, while a monopolistically competitive firm has a downward sloping demand curve.
B) In the short run, a perfectly competitive firm will earn zero economic profits, while a monopolistically competitive firm will earn positive economic profits.
C) Both the perfectly competitive and monopolistically competitive firm will earn economic profits equal to zero in the long-run.
D) In the long run, the perfectly competitive firm will produce at the minimum of the average total cost curve, while the monopolistically competitive firm will produce to the left of the minimum of the average total cost curve.

E) A) and D)
F) B) and D)

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When a firm relies on radio and TV ads to reach potential customers, the firm is engaging in


A) direct marketing.
B) mass marketing.
C) interactive marketing.
D) none of the above.

E) None of the above
F) All of the above

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Persuasive advertising is mostly used for


A) a logo good.
B) a search good.
C) an experience good.
D) a persuasive good.

E) All of the above
F) A) and C)

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A computer game is an example of


A) a public use product.
B) an information product.
C) a capital good.
D) a credibility product.

E) B) and D)
F) A) and C)

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For the monopolistically competitive firm, in both the short run and the long run


A) the demand curve is inelastic.
B) price will exceed marginal cost.
C) there will be no economic profit.
D) production will be at minimum average cost.

E) All of the above
F) None of the above

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Is monopolistic competition efficient? Explain. What is Edward Chamberlin's view about the efficiency of monopolistic competition?

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Monopolistic competition is not efficien...

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Firms that produce an information product experience short-run economies of operation because


A) the firm will always produce in the decreasing portion of the marginal cost curve.
B) of the U-shaped nature of the average total cost curve.
C) of the U-shaped nature of the average variable cost curve.
D) the average total cost of producing and selling the product declines as output increases.

E) All of the above
F) A) and B)

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  -In the above figure, total revenue for this profit-maximizing monopolistically competitive firm is A) $50,000. B) $91,000. C) $96,000. D) $100,000. -In the above figure, total revenue for this profit-maximizing monopolistically competitive firm is


A) $50,000.
B) $91,000.
C) $96,000.
D) $100,000.

E) A) and D)
F) A) and C)

Correct Answer

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