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Exam 5: Analyzing the Marketing Environment

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Question 61

True/False

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The three elements of the consumer's immediate environment are the company, competition, and fellow consumers.

A) True
B) False

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Question 62

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Matt knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer. To accomplish this goal, Matt's firm must look at everything it does

A) in order to value each person in the organization.
B) for each generational cohort.
C) to avoid cultural clashes.
D) from a consumer's point of view.
E) to sensitize organization members to ethical values.

F) None of the above
G) A) and B)

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Question 63

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As the marketing manager of the XYZ company, you understand that gender roles are not as clear as they were years ago. What factors do you consider in your promotion of the company's products to women?

Some companies have been accused of taking advantage of the current social trend of green marketing, positioning their products as environmentally friendly when this may not actually be the case. This is called

Generational cohorts are groups of people of the same generation who have similar ________ because they have shared experiences and are in the same stage of life.

Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups will

The macroenvironmental factors that marketers must consider are the company, competition, and corporate partners.

Many U.S. consumers are purchasing hybrid automobiles because they leave less of a carbon footprint. These consumers are called

The government has enacted laws that promote both fair trade and competition by prohibiting the formation of monopolies or alliances that would damage a competitive marketplace, fostering fair pricing practices for all suppliers and consumers. These actions are part of the ________environment of business.

Select a key trait that best describes Generation Y.

Firms that disingenuously market products or services as environmentally friendly, with the goal of gaining public approval and sales rather than improving the environment, are engaging in greenwashing.

The first "latchkey" children belong to which generational cohort?

Describe Digital Natives and explain the impact of technological advances on this group.

Marketers wanting to use social media to reach consumers should understand that people in the ________ group were born into a world that was already full of digital technologies such as the Internet and social networks.

Renata has been assigned the task of learning which age groups and which gender typically buys the company's running shoes. What information should Renata review to obtain the most accurate result?

Fast food restaurants no longer use cartoon characters to promote products because the characters do not retain popularity among young children for very long.

After conducting some targeted research and learning that most of its customers were females, Kids Stuff International designed a new children's stroller that would appeal more to men: a high-tech, black-and-chrome version with dirt bike tires. This research was based on

Inflation refers to the growth of industry within a country.