Question 1

One method for determining market size estimates takes the variable of interest (such as market size)  and relates it to a set of predictor variables (indicators closely related to demand) .This method would be best described as being which of the following?

Accepted Answer

A)  analogy method
B)  Latin square
C)  trade audit
D)  chain ratio method
E)  cross-sectional regression analysisF) A) and C)
G) None of the above

Question 2

The _____ method of assessing market size begins with a rough base-number as an estimate for the market size (such as the entire population for the country)  and systematically fine-tunes by applying a string of percentages (such as birth rate)  to come up with the most meaningful estimate possible.

Accepted Answer

A)  analogy method
B)  Latin square
C)  trade audit
D)  chain ratio method
E)  cross-sectional regression analysisF) A) and B)
G) A) and C)

Question 3

With respect to conducting marketing research in countries that are unfamiliar with survey research, it is advisable to avoid:

Accepted Answer

A)  references to the government.
B)  lengthy questionnaires or open-ended questions.
C)  references to religion.
D)  questioning females.
E)  any scaled questions.F) B) and C)
G) B) and E)

Question 4

Observational research is a source of primary data.

Accepted Answer

A) True 
 B)False

Question 5

One should be concerned about choosing a local agency for marketing research because:

Accepted Answer

A)  local agencies understand cultural nuance better
B)  they might lack the expertise for state-of-the art research
C)  they may not be trustworthy with secrets
D)  local agencies are relatively inexpensive
E)  both b and cF) B) and C)
G) A) and D)

Question 6

_____ translation involves using multiple interpreters who translate the same questionnaire independently.

Accepted Answer

A)  Polar
B)  Parallel
C)  Back
D)  Forward
E)  LifestyleF) A) and B)
G) D) and E)

Question 7

Extreme response style (ERS) is another frequently met issue in survey-based global marketing research.This bias refers to the tendency of respondents to react very poorly or even violently to strangers asking questions.

Accepted Answer

A) True 
 B)False

Question 8

A(n )  _____ is particularly suitable when you need to ask a few simple questions across a large sample of respondents.

Accepted Answer

A)  geometric survey
B)  omnibus survey
C)  simple survey
D)  restricted survey
E)  matrix surveyF) A) and D)
G) B) and E)

Question 9

Comparability might also be hindered by the lack of _____.This refers to the degree to which similar activities or products in different countries fulfill similar functions.

Accepted Answer

A)  conceptual equivalence
B)  functional factors
C)  functional equivalence
D)  lumping of data
E)  comparison equivalenceF) B) and D)
G) B) and C)

Question 10

This approach to determining a sample size requires the researcher to choose a proxy variable that correlates highly with the demand for the product of interest.

Accepted Answer

A)  analogy method
B)  Latin square
C)  trade audit
D)  chain ratio method
E)  cross-sectional regression analysisF) C) and E)
G) B) and E)

Question 11

A major disadvantage of the omnibus surveys is that:

Accepted Answer

A)  it is usually culturally biased.
B)  it is very expensive.
C)  clients cannot incorporate their own questions in the survey.
D)  the survey does not usually contain many consumer-related questions.
E)  only a limited amount of company-relevant information is obtainable.F) C) and E)
G) A) and D)

Question 12

Back-translation requires that the survey be translated three times.

Accepted Answer

A) True 
 B)False

Question 13

List the stages of the marketing research process.What is considered the most important step?

Accepted Answer

a.Define the decision problem(s).
b.Deve...

Question 14

Single-source data are continuous data that combine for any given household member TV viewing and internet browsing behavior with purchase transaction information.

Accepted Answer

A) True 
 B)False

Question 15

The astute marketing researcher must be aware of the need for conceptual and functional equivalence in designing questionnaires for the international market.In addition, it is also necessary to fulfill two additional criteria.They are:

Accepted Answer

A)  time and cost evaluation.
B)  translation and scalar equivalence.
C)  translation and polar equivalence.
D)  religious and bias equivalence.
E)  polar and scalar equivalence.F) C) and D)
G) A) and B)

Question 16

Many countries have a network of government-sponsored commercial delegations that provide valuable information to firms that desire to do business in that country.One of the most noteworthy of these is found in _____ and is called _____.

Accepted Answer

A)  Britain; Britannia Net
B)  Canada; Canada First
C)  Japan; Japan External Trade Organization (JETRO) 
D)  the United States; Buy American
E)  Mexico; the Mexican Organization of Commercial Enterprise (MOC
E)  F) A) and D)
G) None of the above

Question 17

Two procedures that can overcome problems with sloppy questionnaire translation in conducting international marketing research is to provide for:

Accepted Answer

A)  polar and psychographic translation.
B)  lifestyle and psychographic translation.
C)  back-translation and parallel translation.
D)  forward-translation and parallel translation.
E)  lifestyle and parallel translation.F) A) and B)
G) C) and D)

Question 18

There are seven steps to follow in conducting global market research.The first step is to:

Accepted Answer

A)  develop the research design.
B)  define the decision problem(s) .
C)  determine information needs.
D)  collect the data (secondary and primary) .
E)  analyze the data and interpret the results.F) A) and C)
G) B) and D)

Question 19

In international marketing, the global market research process includes:

Accepted Answer

A)  Define the problem(s) .
B)  Develop a research design.
C)  Determine the information needs.
D)  Collect the data (secondary & primary) .
E)  All of the above.F) B) and D)
G) A) and E)

Question 20

All of the following are steps to be followed to conduct global market research except:

Accepted Answer

A)  define the research problem(s) .
B)  develop software to integrate with the Internet databases.
C)  determine information needs.
D)  collect the data.
E)  analyze the data and interpret the results.F) A) and C)
G) A) and E)

Exam 6: Global Marketing Research

A(n ) _____ is particularly suitable when you need to ask a few simple questions across a large sample of respondents.

Correct AnswerverifiedShow Answer

The _____ method of assessing market size begins with a rough base-number as an estimate for the market size (such as the entire population for the country) and systematically fine-tunes by applying a string of percentages (such as birth rate) to come up with the most meaningful estimate possible.

Correct AnswerverifiedShow Answer

One should be concerned about choosing a local agency for marketing research because:

Correct AnswerverifiedShow Answer

This approach to determining a sample size requires the researcher to choose a proxy variable that correlates highly with the demand for the product of interest.

Correct AnswerverifiedShow Answer

List the stages of the marketing research process.What is considered the most important step?

Correct Answerverifieda.Define the decision problem(s).b.Deve...View AnswerShow Answer

Single-source data are continuous data that combine for any given household member TV viewing and internet browsing behavior with purchase transaction information.

Correct AnswerverifiedShow Answer

Many countries have a network of government-sponsored commercial delegations that provide valuable information to firms that desire to do business in that country.One of the most noteworthy of these is found in _____ and is called _____.

Correct AnswerverifiedShow Answer

There are seven steps to follow in conducting global market research.The first step is to:

Correct AnswerverifiedShow Answer

Two procedures that can overcome problems with sloppy questionnaire translation in conducting international marketing research is to provide for:

Correct AnswerverifiedShow Answer

One method for determining market size estimates takes the variable of interest (such as market size) and relates it to a set of predictor variables (indicators closely related to demand) .This method would be best described as being which of the following?

Correct AnswerverifiedShow Answer

The astute marketing researcher must be aware of the need for conceptual and functional equivalence in designing questionnaires for the international market.In addition, it is also necessary to fulfill two additional criteria.They are:

Correct AnswerverifiedShow Answer

Extreme response style (ERS) is another frequently met issue in survey-based global marketing research.This bias refers to the tendency of respondents to react very poorly or even violently to strangers asking questions.

Correct AnswerverifiedShow Answer

Back-translation requires that the survey be translated three times.

Correct AnswerverifiedShow Answer

All of the following are steps to be followed to conduct global market research except:

Correct AnswerverifiedShow Answer

Comparability might also be hindered by the lack of _____.This refers to the degree to which similar activities or products in different countries fulfill similar functions.

Correct AnswerverifiedShow Answer

Observational research is a source of primary data.

Correct AnswerverifiedShow Answer

In international marketing, the global market research process includes:

Correct AnswerverifiedShow Answer

With respect to conducting marketing research in countries that are unfamiliar with survey research, it is advisable to avoid:

Correct AnswerverifiedShow Answer

_____ translation involves using multiple interpreters who translate the same questionnaire independently.

Correct AnswerverifiedShow Answer

A major disadvantage of the omnibus surveys is that:

Correct AnswerverifiedShow Answer

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a.Define the decision problem(s).
b.Deve...
View Answer

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Many countries have a network of government-sponsored commercial delegations that provide valuable information to firms that desire to do business in that country.One of the most noteworthy of these is found in _ and is called _.

Correct Answer
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