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When making a decision regarding the extent of planning, an entrepreneur should consider the:


A) preferences of employees.
B) complexity of the environment.
C) level of uncertainty of the venture.
D) competitiveness of the product.

E) B) and C)
F) All of the above

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Business plans should provide facts to support the statements and not just tell a story.

A) True
B) False

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In a business plan, the facilities and location of the proposed venture are described in the:


A) executive summary.
B) management team.
C) operations and development plan.
D) product and service plan.

E) A) and B)
F) None of the above

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Julie has decided to hire a consultant to review her business plan.Which suggestion is the most critical?


A) Get referrals for consultants who specialise in comprehensive business plans.
B) Check references with the Better Business Bureau.
C) Find a consultant who is not knowledgeable in the selected industry but is in general business so as to have a fresh perspective.
D) Have a legal contract that specifies exactly what will be done for what price.

E) B) and C)
F) All of the above

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It is most important that the marketing plan:


A) describes how the business will reach and service customers.
B) shows the degree of patent or copyright protection.
C) summarises the location of potential customers.
D) identifies distribution channels.

E) None of the above
F) A) and B)

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With the right assistance from professional sources (e.g.attorneys, accounting firms, incubator services), the entrepreneur can avoid direct involvement in developing the business plan.

A) True
B) False

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The cost structure of a business model:


A) defines the types of income.
B) determines how much money is needed for positive cash flow.
C) drives the company's cost and expenses.
D) is the most critical component for long-term success.

E) A) and D)
F) A) and B)

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Investors are more product-oriented than market-oriented.

A) True
B) False

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The document that assists an entrepreneur and the management team in focusing on important issues and activities is:


A) the organisation chart.
B) the budget.
C) the sales analysis.
D) the business plan.

E) A) and B)
F) A) and C)

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Describe the two types of business plans and state which plan would be appropriate for a proposal for a new bed-and- breakfast inn for a rural area.

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Short plans are an abbreviated form of a...

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Discuss the statement, "Writing a business plan is primarily an ongoing process and only secondarily the means to an outcome".

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The writing process is just as important...

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An entrepreneur should think of ways to ____________ the resources necessary for start-up.


A) outsource
B) insure
C) maximise
D) minimise

E) None of the above
F) B) and D)

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The ___________ type of executive summary is better suited to a business that intends to market a new product or enter a new market.


A) informative
B) synopsis
C) narrative
D) blended

E) A) and C)
F) A) and D)

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The executive summary of a business plan presents a business's history and its form of organisation.

A) True
B) False

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Deviating significantly from the standard business plan format is a mistake because:


A) the business plan is not the right place to express one's creativity.
B) investors prefer to see a format that is familiar to them.
C) investors may lose confidence in the entrepreneur's ability to follow best practices.
D) investors do not appreciate opportunities that are too far "outside the box".

E) B) and C)
F) None of the above

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A business model explains how a business will generate profit and cash flow from its revenue streams considering its cost structure and investment size.

A) True
B) False

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Peter is writing about the potential lack of customer acceptance of his product and possible reactions from competitors.Peter is writing the ____________ of the business plan.


A) critical risks section
B) executive summary
C) marketing plan
D) exit strategy

E) B) and D)
F) A) and B)

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Time and money are factors that affect the extent of business plan preparation.

A) True
B) False

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A business plan:


A) is best for telling insiders about the company.
B) is more important than the final outcome.
C) is not the business.
D) will ensure success.

E) All of the above
F) C) and D)

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Jamie has decided to start a franchise.Typically, the business type would require a ______ revenue model.


A) volume
B) subscription
C) advertising
D) licensing

E) A) and B)
F) C) and D)

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