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Exam 15: Distributing Products

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Question 141

Multiple Choice

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Direct mail, telemarketing, and catalog sales are all common examples of

A) direct marketing.
B) downline selling.
C) multilevel marketing.
D) direct selling.

E) B) and C)
F) A) and D)

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Question 142

Multiple Choice

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A common trait of corporate distribution systems, administered distribution systems, contractual distribution systems, and supply chains is that they all

A) are arrangements which seek to distribute goods more efficiently by eliminating most functions performed by marketing intermediaries.
B) seek to consolidate and control the distribution system by having one firm own all of the distribution functions.
C) attempt to improve the efficiency of distribution systems by linking the firms together in a formal relationship.
D) have been replaced by more efficient distribution systems relying heavily on online linkages.

E) All of the above
F) None of the above

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Question 143

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Traditional retailers that have begun using online stores to supplement their physical stores are finding that the Internet not only provides a new way to sell goods, it also requires a new system to distribute goods.

Keegan, a distribution specialist, has been looking for ways to improve the flow of parts and materials from his company's warehouses to the production line, and the movement of work in process throughout the company's factories. These efforts suggest that Keegan's primary interest is in improving his company's inbound logistics.

The sale of goods to a business purchasing the items for resale is a wholesale transaction.

To marketers, the term utility refers to the value added to goods or services by organizations when they make the product more useful or accessible to consumers.

In a(n) ________, independently owned and managed stores sign an agreement to use the same name, participate in chain promotions, and cooperate as a unified system.

The process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all of the organizations involved in the supply chain in a timely manner is called multi-modal management.

In order to succeed in today's market, all retailers must compete with low prices.

Soles Shoes produces top-quality designer shoes, created for the person concerned about style. Soles gives only a few preferred retailers in a given market area the right to market its product. Soles Shoes uses

Because so many people work outside the home and aren't at home during the day, companies that use direct selling are sponsoring parties at workplaces to sell their products.

Some economists would say that intermediaries add costs to the channel of distribution and need to be eliminated.

Exclusive distribution is the use of only one retail outlet in a given geographic area.

Materials handling is that part of logistics that deals with moving goods within the warehouse, from the warehouse to the production floor, and to various work stations along the production process.

________ deals with moving finished products and information to business buyers and ultimate consumers.

Which of the following activities would be most closely associated with inbound logistics?

Although there have been some unethical firms involved in multilevel marketing, this form of retailing remains quite successful for some.

Retailers who have stores at convenient locations are trying to add value by

Which of the following statements about wholesaler-sponsored chains is most accurate?

In ________, salespeople are independent contractors who not only sell the product, but also recruit additional salespeople.