Question 1

Which of Walmart's social media strategies was considered successful?

Accepted Answer

A)   Its Facebook page
B)   The Walmarting Across America blog
C)   The Hub
D)   The Eleven Moms blog
E)   Its MySpace pageF) None of the above
G) B) and E)

Question 2

Why is communicating with citizens from countries other than the U.S. important for a social media marketer?

Accepted Answer

A)   Social media is international, with adoption and usage on the rise in many countries.
B)   The U.S. has a large international population that uses social media.
C)   Globalization means that the world is smaller.
D)   Social media in the U.S. is declining when compared to usage in other countries.
E)   Most social media sites are not country specific, so it is important to be inclusive.F) A) and B)
G) None of the above

Question 3

Which of the following statements is false ?

Accepted Answer

A)   Being credible helps build a brand's trustworthiness.
B)   Providing an audience with helpful information is one definition of being resourceful.
C)   Putting a human face to a brand is one way to develop authenticity and build trust.
D)   Steering the conversation and message is one example of a company being participatory in social media.
E)   Successful permission marketing is about giving the audience something of value.F) C) and E)
G) A) and C)

Question 4

Most people use social media because they are looking for discounts and deals.

Accepted Answer

A) True 
 B)False  False

Question 5

With a global audience, which of the following should be avoided in your content?

Accepted Answer

A)   Expressions
B)   Helpful proverbs
C)   Folksy, friendly sayings
D)   Sarcasm
E)   All of these should be avoidedF) C) and D)
G) None of the above

Question 6

According to the social media rules of engagement, which of the following is not recommended ?

Accepted Answer

A)   Sending an untargeted message on Twitter as a tweet
B)   Providing context when trying to connect with someone
C)   Sticking to a marketing message regardless of the social channel
D)   Talking about music tastes on Facebook
E)   Not deleting less than positive comments or reviews on your social profilesF) A) and E)
G) B) and C)

Question 7

Authenticity can be described as :

Accepted Answer

A)   a lways sounding enthusiastic.
B)   the tone a brand or company has when using social media.
C)   t elling the truth in a personable and genuine manner.
D)   a  way for a brand to lose credibility.
E)   a n important element of interruption marketing.F) C) and E)
G) B) and C)

Question 8

Social media marketing ethics involve all of the following except :

Accepted Answer

A)   being active in addressing customer complaints.
B)   employing information gathering software on social profiles.
C)   Telling the truth.
D)   taking responsibility for one's actions.
E)   showing respect for your audience.F) D) and E)
G) None of the above

Question 9

Being honest is one way for a company to build credibility.

Accepted Answer

A) True 
 B)False

Question 10

What are the three steps a social media marketer should take when taking responsibility for a mistake?

Accepted Answer

1. Acknowledge the situation and take re...

Question 11

Why are the best practices rules of engagement important for social media marketers?

Accepted Answer

They serve as a guide to help marketers avoid common mistakes that occur when first using social media.

Question 12

Why is it important to understand the rules of engagement in social media?

Accepted Answer

A)   It helps avoid potentially costly mistakes.
B)   It identifies what social media channels to avoid.
C)   It shows how to grow your social media followers.
D)   It makes it easier to engage in interruption marketing.
E)   It reduces information costs.F) A) and D)
G) None of the above

Question 13

Which of the following is not an example of permission marketing?

Accepted Answer

A)   Signing up for an email newsletter.
B)   Becoming a fan of a Facebook business page.
C)   Viewing an online ad on a mobile phone.
D)   Subscribing to a company's YouTube account.
E)   Responding to someone on Twitter.F) C) and E)
G) A) and B)

Question 14

Which of the following is not part of an active engagement strategy?

Accepted Answer

A)   Creating social media profiles.
B)   Connecting with key influencers.
C)   Starting conversations with others.
D)   Broadcasting messages.
E)   Creating and sharing content.F) C) and E)
G) B) and D)

Question 15

How much people trust you is less important than the overall number of fans and followers you have.

Accepted Answer

A) True 
 B)False

Question 16

The code of ethics for SMM marketing is the same as for traditional marketing.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is not considered one of the rules of engagement?

Accepted Answer

A)   Having a personality
B)   Being nice
C)   Staying on topic
D)   Using social media channels as intended
E)   Entertaining your audienceF) A) and B)
G) D) and E)

Question 18

The passive engagement strategy focuses on :

Accepted Answer

A)   c ollecting and sharing content.
B)   e ngaging with your audience.
C)   creating content.
D)   l istening.
E)   s etting up social media profiles.F) B) and C)
G) A) and D)

Question 19

According to the text, traditional advertising has no value to consumers.

Accepted Answer

A) True 
 B)False

Question 20

When first engaging in social media, it is important to listen first before creating content.

Accepted Answer

A) True 
 B)False  True

Exam 4: Rules of Engagement for Social Media

Which of Walmart's social media strategies was considered successful?

Correct AnswerverifiedShow Answer

Why is communicating with citizens from countries other than the U.S. important for a social media marketer?

Correct AnswerverifiedShow Answer

Which of the following statements is false ?

Correct AnswerverifiedShow Answer

Most people use social media because they are looking for discounts and deals.

Correct AnswerverifiedFalse

With a global audience, which of the following should be avoided in your content?

Correct AnswerverifiedShow Answer

According to the social media rules of engagement, which of the following is not recommended ?

Correct AnswerverifiedShow Answer

Authenticity can be described as :

Correct AnswerverifiedShow Answer

Social media marketing ethics involve all of the following except :

Correct AnswerverifiedShow Answer

Being honest is one way for a company to build credibility.

Correct AnswerverifiedShow Answer

What are the three steps a social media marketer should take when taking responsibility for a mistake?

Correct Answerverified1. Acknowledge the situation and take re...View AnswerShow Answer

Why are the best practices rules of engagement important for social media marketers?

Correct AnswerverifiedThey serve as a guide to help marketers avoid common mistakes that occur when first using social media.

Why is it important to understand the rules of engagement in social media?

Correct AnswerverifiedShow Answer

Which of the following is not an example of permission marketing?

Correct AnswerverifiedShow Answer

Which of the following is not part of an active engagement strategy?

Correct AnswerverifiedShow Answer

How much people trust you is less important than the overall number of fans and followers you have.

Correct AnswerverifiedShow Answer

The code of ethics for SMM marketing is the same as for traditional marketing.

Correct AnswerverifiedShow Answer

Which of the following is not considered one of the rules of engagement?

Correct AnswerverifiedShow Answer

The passive engagement strategy focuses on :

Correct AnswerverifiedShow Answer

According to the text, traditional advertising has no value to consumers.

Correct AnswerverifiedShow Answer

When first engaging in social media, it is important to listen first before creating content.

Correct AnswerverifiedTrue

Correct Answer
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False

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1. Acknowledge the situation and take re...
View Answer

Correct Answer
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They serve as a guide to help marketers avoid common mistakes that occur when first using social media.

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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True