Question 1

The most effective sales messages follow the AIDA strategy.

Accepted Answer

A) True 
 B)False

Question 2

Learning to compose effective sales and marketing messages benefits you because

Accepted Answer

A)   most employees are expected to write sales and marketing messages.
B)   techniques for sales writing can be applied in any persuasive communication.
C)   sales campaigns are typically conducted by entry-level employees.
D)   companies in today's economy cannot afford to hire specialists to write sales and marketing messages.E) A) and D)
F) All of the above

Question 3

Messages to management are more persuasive when they include words such as "you must" or "we should."

Accepted Answer

A) True 
 B)False

Question 4

The opening of a persuasive request should gain your reader's attention and interest.

Accepted Answer

A) True 
 B)False

Question 5

Graciella is making a persuasive complaint at work. Which of these sentences will be most effective in achieving her goal?

Accepted Answer

A)   If you can't be bothered with maintaining our equipment in good working order, how can I be confident that you care about your employees? I can't be bothered filing repeated repair requests either.
B)   I have put up with a broken fax in Workroom 223 for three weeks, and I am just fed up with this waste of my time. Repair the fax or else!
C)   Did you realize that Bill has still not fixed the fax in Workroom 223 despite the work request I completed two weeks ago? Make Bill fix it soon.
D)   For the past two weeks, fax machine No. 223- 51 has been unavailable to complete essential business for 25 of our employees due to incomplete service. Please ensure our equipment is repaired by Friday.E) B) and C)
F) C) and D)

Question 6

Your primary goal in writing a sales or marketing message is to

Accepted Answer

A)   demonstrate creativity and marketing skills.
B)   create a strong personal and professional image for yourself.
C)   get your audience to devote a few moments of attention to your message.
D)   become a perceptive consumer of ideas, products, and services.E) C) and D)
F) B) and D)

Question 7

Tweets and other online posts are now being used to persuade others.

Accepted Answer

A) True 
 B)False

Question 8

To reduce resistance in a persuasive request, you should avoid offering counterarguments so that you do not offend your reader.

Accepted Answer

A) True 
 B)False

Question 9

A(n) ________________ appeal focuses on status, ego, and sensual feelings.

Accepted Answer

The answer of A(n) ________________ appeal focuses on status, ego,...

Question 10

Claim messages should appeal to the receiver's sense of responsibility and pride in the company's good name.

Accepted Answer

A) True 
 B)False

Question 11

In the closing of a persuasive request, your goal is to prove the merit of your request.

Accepted Answer

A) True 
 B)False

Question 12

Another name for a complaint message is a claim message.

Accepted Answer

A) True 
 B)False

Question 13

Michelle needs to sell her idea to remodel their business waiting room to her boss. Michelle is more likely to succeed if she can base her argument on saving or earning money.

Accepted Answer

A) True 
 B)False

Question 14

You will need to use persuasion if you anticipate resistance.

Accepted Answer

A) True 
 B)False

Question 15

Persuasion in today's businesses focuses on

Accepted Answer

A)   distorting the facts to bolster sales.
B)   generating and sending messages using only electronic media.
C)   influencing others.
D)   writing direct messages.E) B) and C)
F) C) and D)

Question 16

The primary channel that consumers use to interact with brands today is

Accepted Answer

A)   e-mail.
B)   focus groups.
C)   mall and shopping center surveys and sample booths.
D)   direct mail.E) A) and B)
F) A) and C)

Question 17

Which statement about persuasion in today's society is most accurate?

Accepted Answer

A)   The number of persuasive messages Americans receive per day has declined.
B)   Individuals need not be concerned about persuasive practices and their influence on human behavior.
C)   Persuasive messages sent via social media have not impacted individuals or American culture.
D)   Today's persuasion is different from persuasion used in previous times.E) A) and B)
F) B) and C)

Question 18

Which of the following statements is most accurate?

Accepted Answer

A)   Only large corporations use persuasion when selling their products.
B)   Today's persuasion is obvious and blatant.
C)   Persuasive messages are sent faster and reach greater audiences today.
D)   Today's successful marketers have learned to standardize their persuasive efforts to reach their audiences.E) A) and B)
F) B) and C)

Question 19

A(n) ____________________ appeal focuses on making or saving money, increasing efficiency, or making good use of resources.

Accepted Answer

The answer of A(n) ____________________ appeal focuses on making or...

Question 20

Which of the following messages would most likely require the indirect strategy to persuade an audience?

Accepted Answer

A)   Informing employees of an upcoming all-staff meeting
B)   Announcing the hiring of a new sales director
C)   Asking an employer for agreed-upon benefits such as vacation time
D)   Requesting favors and action from coworkersE) B) and C)
F) All of the above

Exam 8: Persuasive Messages

Claim messages should appeal to the receiver's sense of responsibility and pride in the company's good name.

Correct AnswerverifiedShow Answer

Which of the following messages would most likely require the indirect strategy to persuade an audience?

Correct AnswerverifiedShow Answer

The primary channel that consumers use to interact with brands today is

Correct AnswerverifiedShow Answer

The opening of a persuasive request should gain your reader's attention and interest.

Correct AnswerverifiedShow Answer

A(n) ________________ appeal focuses on status, ego, and sensual feelings.

Correct AnswerverifiedShow Answer

Messages to management are more persuasive when they include words such as "you must" or "we should."

Correct AnswerverifiedShow Answer

A(n) ____________________ appeal focuses on making or saving money, increasing efficiency, or making good use of resources.

Correct AnswerverifiedShow Answer

Which of the following statements is most accurate?

Correct AnswerverifiedShow Answer

Learning to compose effective sales and marketing messages benefits you because

Correct AnswerverifiedShow Answer

Michelle needs to sell her idea to remodel their business waiting room to her boss. Michelle is more likely to succeed if she can base her argument on saving or earning money.

Correct AnswerverifiedShow Answer

In the closing of a persuasive request, your goal is to prove the merit of your request.

Correct AnswerverifiedShow Answer

Your primary goal in writing a sales or marketing message is to

Correct AnswerverifiedShow Answer

Persuasion in today's businesses focuses on

Correct AnswerverifiedShow Answer

Graciella is making a persuasive complaint at work. Which of these sentences will be most effective in achieving her goal?

Correct AnswerverifiedShow Answer

The most effective sales messages follow the AIDA strategy.

Correct AnswerverifiedShow Answer

Which statement about persuasion in today's society is most accurate?

Correct AnswerverifiedShow Answer

Tweets and other online posts are now being used to persuade others.

Correct AnswerverifiedShow Answer

Another name for a complaint message is a claim message.

Correct AnswerverifiedShow Answer

You will need to use persuasion if you anticipate resistance.

Correct AnswerverifiedShow Answer

To reduce resistance in a persuasive request, you should avoid offering counterarguments so that you do not offend your reader.

Correct AnswerverifiedShow Answer

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