Question 1

In the context of database marketing, when a buyer is segmented on the basis of variable psychographics, it explains _____.

Accepted Answer

A)   why the buyer buys a product or service
B)   who the buyer is
C)   how the buyer buys a product or service
D)   where the buyer isE) A) and B)
F) A) and C)

Question 2

Database marketing works by using multivariate analysis, data segmentation, and automated tools to transform marketing from a proactive to a reactive process.

Accepted Answer

A) True 
 B)False

Question 3

A _____ acts as an interface to a database, retrieving data for users and allowing users to enter data in the database.

Accepted Answer

A)   data-driven Web site
B)   flat Web page
C)   stationary Web page
D)   static Web siteE) A) and B)
F) A) and C)

Question 4

Which of the following statements is true of data marts and data warehouses?

Accepted Answer

A)   Consolidating information from different departments is easier in data marts than in data warehouses.
B)   Data marts have more extended scope than data warehouses.
C)   Access to data is often slower in data marts than in data warehouses.
D)   Data marts usually perform the same types of analysis as data warehouses.E) A) and B)
F) All of the above

Question 5

_____, used in object-oriented databases, refers to new objects being created faster and more easily by entering new data in attributes. ​

Accepted Answer

A)   Inheritance
B)   Encapsulation
C)   Fragmentation
D)   CounterbalanceE) None of the above
F) A) and C)

Exam 3: Database Systems, Data Warehouses and Data Marts

_____, used in object-oriented databases, refers to new objects being created faster and more easily by entering new data in attributes.

Correct Answer
verified

A _____ acts as an interface to a database, retrieving data for users and allowing users to enter data in the database.

Correct Answer
verified

Database marketing works by using multivariate analysis, data segmentation, and automated tools to transform marketing from a proactive to a reactive process.

Correct Answer
verified

In the context of database marketing, when a buyer is segmented on the basis of variable psychographics, it explains _____.

Correct Answer
verified

Which of the following statements is true of data marts and data warehouses?

Correct Answer
verified

Exam 3: Database Systems, Data Warehouses and Data Marts

_____, used in object-oriented databases, refers to new objects being created faster and more easily by entering new data in attributes. ​

Correct AnswerverifiedShow Answer

A _____ acts as an interface to a database, retrieving data for users and allowing users to enter data in the database.

Correct AnswerverifiedShow Answer

Database marketing works by using multivariate analysis, data segmentation, and automated tools to transform marketing from a proactive to a reactive process.

Correct AnswerverifiedShow Answer

In the context of database marketing, when a buyer is segmented on the basis of variable psychographics, it explains _____.

Correct AnswerverifiedShow Answer

Which of the following statements is true of data marts and data warehouses?

Correct AnswerverifiedShow Answer

_____, used in object-oriented databases, refers to new objects being created faster and more easily by entering new data in attributes.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified