Question 1

Which of the following statements is true of consumer behavior?

Accepted Answer

A)  People's value systems do not affect their consumer behavior.
B)  Consumer behavior cannot be learned.
C)  The study of consumer behavior includes factors that influence purchase decisions and product use.
D)  Consumers' product and service preferences are constant and do not change over time.E) All of the above
F) A) and C)

Question 2

Which of the following is an effect of social influences on consumer buying decisions?

Accepted Answer

A)  Consumers base decision making solely on the values and beliefs of their culture.
B)  Consumers rely only on personal experience while making a buying decision.
C)  Consumers seek out the opinions of others for making purchase decisions.
D)  Consumers make decisions based on their ideal self-image.E) B) and D)
F) All of the above

Question 3

Explain the consumer decision journey.

Accepted Answer

Answers will vary. The consumer decision...

Question 4

Unlike external stimuli, internal stimuli:

Accepted Answer

A)  do not have multiple sources.
B)  cannot be satisfied through purchases.
C)  include stimuli such as hunger and thirst.
D)  include stimuli such as advertisements and videos.E) All of the above
F) C) and D)

Question 5

Which of the following statements is true of culture?

Accepted Answer

A)  It cannot be learned.
B)  It influences individuals in a way that they are completely aware of its values.
C)  It encompasses all the things that consumers do without conscious choice.
D)  It is static and does not change.E) None of the above
F) All of the above

Question 6

Joshua prefers to do his grocery shopping at Fresnas Mart because his mother also prefers to shop there. He also does not shop groceries online because his mother does not prefer shopping groceries online. In this case, Joshua's shopping behavior is a result of _____.

Accepted Answer

A)  want-got gap
B)  the socialization process
C)  cognitive dissonance
D)  the decision-making processE) A) and B)
F) A) and C)

Question 7

Which of the following is an individual characteristic that influences a person's buying decisions?

Accepted Answer

A)  Gender
B)  Culture
C)  Motivation
D)  LearningE) A) and B)
F) B) and C)

Question 8

The process by which we select, organize, and interpret stimuli into a meaningful and coherent picture is called learning.

Accepted Answer

A) True 
 B)False

Question 9

Unlike experiential learning, conceptual learning occurs when an experience changes your behavior.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following strategies is a marketing manager most likely to follow to increase the sales of a high-involvement product?

Accepted Answer

A)  Creating advertisements that give consumers all the necessary information to make the purchase decision
B)  Focusing on the package design of the product so that it will be eye-catching and easily recognized on the store shelf
C)  Linking the product to a lower-involvement issue to create publicity
D)  Offering coupons, cents-off deals, and two-for-one offers on the productE) A) and B)
F) None of the above

Question 11

Which of the following statements is true of postpurchase behavior?

Accepted Answer

A)  Communication with consumers does not help in reducing cognitive dissonance.
B)  Marketers encourage customers to have doubts even after they purchase a product.
C)  Consumers expect certain outcomes from a product after making a purchase.
D)  Consumers tend to increase dissonance by justifying their purchase decision.E) None of the above
F) All of the above

Question 12

In the context of information searches, explain a marketing-controlled information source.

Accepted Answer

Answers will vary. A marketing-controlle...

Question 13

_____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.

Accepted Answer

A)  Limited decision making
B)  Routine response behavior
C)  Extensive decision making
D)  Postpurchase evaluationE) A) and D)
F) A) and C)

Question 14

Which of the following is a social factor that can influence consumer buying decisions?

Accepted Answer

A)  A social class
B)  Gender
C)  A reference group
D)  EthnicityE) B) and D)
F) All of the above

Question 15

In which of the following ways are consumers influenced by reference groups?

Accepted Answer

A)  Norms of reference groups do not constrain consumer behavior.
B)  Consumers are prohibited from dissociating themselves from reference groups.
C)  Consumers use the same criteria as their reference groups to make their own consumer decisions.
D)  Consumers are influenced only by the reference groups to which they belong.E) C) and D)
F) A) and C)

Question 16

In the consumer decision making process, _____ uses information-either based on past interactions or collected through external sources-to instantaneously customize the customer experience.

Accepted Answer

A)  Automation
B)  Contextual innovation
C)  Journey innovation
D)  Proactive personalizationE) None of the above
F) B) and C)

Question 17

The Internet has failed to change the quality of information available to make purchase decisions.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is a psychological factor that impacts consumer buying decisions?

Accepted Answer

A)  Social class
B)  Learning
C)  Age
D)  LifestyleE) A) and C)
F) A) and B)

Question 19

Consumers try to reduce dissonance by justifying their purchase decision.

Accepted Answer

A) True 
 B)False

Question 20

People in a subculture do not share the characteristics of the broader culture.

Accepted Answer

A) True 
 B)False

Exam 6: Consumer Decision Making

Unlike experiential learning, conceptual learning occurs when an experience changes your behavior.

Correct AnswerverifiedShow Answer

Which of the following is an individual characteristic that influences a person's buying decisions?

Correct AnswerverifiedShow Answer

Which of the following statements is true of postpurchase behavior?

Correct AnswerverifiedShow Answer

In the context of information searches, explain a marketing-controlled information source.

Correct AnswerverifiedAnswers will vary. A marketing-controlle...View AnswerShow Answer

Which of the following statements is true of consumer behavior?

Correct AnswerverifiedShow Answer

Joshua prefers to do his grocery shopping at Fresnas Mart because his mother also prefers to shop there. He also does not shop groceries online because his mother does not prefer shopping groceries online. In this case, Joshua's shopping behavior is a result of _____.

Correct AnswerverifiedShow Answer

Unlike external stimuli, internal stimuli:

Correct AnswerverifiedShow Answer

The process by which we select, organize, and interpret stimuli into a meaningful and coherent picture is called learning.

Correct AnswerverifiedShow Answer

Which of the following statements is true of culture?

Correct AnswerverifiedShow Answer

Explain the consumer decision journey.

Correct AnswerverifiedAnswers will vary. The consumer decision...View AnswerShow Answer

Which of the following is a psychological factor that impacts consumer buying decisions?

Correct AnswerverifiedShow Answer

The Internet has failed to change the quality of information available to make purchase decisions.

Correct AnswerverifiedShow Answer

Consumers try to reduce dissonance by justifying their purchase decision.

Correct AnswerverifiedShow Answer

In the consumer decision making process, _____ uses information-either based on past interactions or collected through external sources-to instantaneously customize the customer experience.

Correct AnswerverifiedShow Answer

Which of the following strategies is a marketing manager most likely to follow to increase the sales of a high-involvement product?

Correct AnswerverifiedShow Answer

_____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.

Correct AnswerverifiedShow Answer

Which of the following is a social factor that can influence consumer buying decisions?

Correct AnswerverifiedShow Answer

Which of the following is an effect of social influences on consumer buying decisions?

Correct AnswerverifiedShow Answer

People in a subculture do not share the characteristics of the broader culture.

Correct AnswerverifiedShow Answer

In which of the following ways are consumers influenced by reference groups?

Correct AnswerverifiedShow Answer

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Answers will vary. A marketing-controlle...
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Answers will vary. The consumer decision...
View Answer

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