FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 7: Taking Advantage of Affiliate Marketing

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 1

Short Answer

Review LaterAdd Note

Review Later

Some_______________affiliate programs have a residual component that enables the affiliate to continue to earn commissions on subsequent sales to the same visitor.

Correct Answer

verified

pay-per-sa...

View Answer

Show Answer

Question 2

True/False

Review LaterAdd Note

Review Later

The two major advantages an affiliate program offers its affiliates are (1) the affiliate is able to measure marketing efforts and (2) the affiliate pays only for results.

A) True
B) False

Correct Answer

verified

Show Answer

Question 3

Short Answer

Review LaterAdd Note

Merchants who operate an affiliate program should be aware that sending spam is both unethical and_______________.

An affiliate's success in generating revenue through affiliate programs depends on its ability to:

It is unlikely that a visitor to an affiliate's site will evaluate that site based on his or her experience when they click through to the merchant's site.

The first step in participating in an affiliate program is to:

Affiliate programs represent a(n)_______________opportunity for e-businesses that sell products or services to a niche market.

Which of the following participants in an affiliate program transaction earns revenues from the transaction?

When a visitor at an affiliate site_______________through to the merchant's site via a customized link, the affiliate typically earns a fee or commission.

Affiliate programs offer an income opportunity for entrepreneurs who don't want to worry about the logistics of handling products or managing services.

Discuss how an affiliate marketing program can be both a marketing tool and a source of revenue.

An affiliate marketing program is sometimes called a(n) :

An affiliate_______________network is a third-party entity that manages all the details of an affiliate program for multiple merchants.

The tracking information that identifies the affiliate is included in the_______________that merchant provides to the affiliate.

Which of the following well-known e-businesses operates its own affiliate program?

Affiliate tracking systems generally use customized links containing an affiliate's identification code to track click-throughs.

Handling all the details of an affiliate_______________can be expensive and time-consuming; therefore, some merchants contract with a third-party to manage the details.

An affiliate program is defined by the terms and conditions of its:

An affiliate tracking system records and stores affiliate information and provides commission or fee reports.

In return for its management services, a(n) affiliate management_______________collects from the merchant a percentage of each referral transaction's fee.