Question 1

Consumer research has proven that we notice and respond to advertisements when we least expect them.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is NOT a product-related variable?

Accepted Answer

A)   the amount of good or service used
B)   the benefits people seek from the good or service
C)   the primary desire for comfort and relaxation
D)   the degree of company loyaltyE) B) and C)
F) None of the above

Question 3

Which of the following is an example of a tourism activity fulfilling a belongingness need?

Accepted Answer

A)   group tours with people having similar interests and/or backgrounds
B)   easily accessible food outlets in theme parks
C)   learning the language and culture before traveling to another country
D)   reservation service provided at government-approved agenciesE) B) and C)
F) All of the above

Question 4

Which group of travelers is considered to be the backbone or "bread and butter" of the tourism industry?

Accepted Answer

A)   special-interest travelers
B)   business travelers
C)   incentive travelers
D)   mature travelersE) C) and D)
F) All of the above

Question 5

Market segmentation is important because it is an impossible task to meet everyone's needs and wants with the same services.

Accepted Answer

A) True 
 B)False

Question 6

Consumer behavior is the study of consumer characteristics and the process involved when individuals or groups select, purchase , and use goods and services to satisfy wants and needs.

Accepted Answer

A) True 
 B)False

Question 7

Marriott's luxury collection includes all of the following brands EXCEPT?

Accepted Answer

A)   Edition
B)   Bulgari
C)   Courtyard
D)   Ritz-CarltonE) B) and C)
F) All of the above

Question 8

Participatory sports tourists are NOT more likely to ________.

Accepted Answer

A)   be relatively affluent
B)   participate exclusively in one activity
C)   be physically active
D)   be college educatedE) B) and C)
F) B) and D)

Question 9

Travel guides are viewed as neutral sources of information because the author is usually not being compensated by suppliers to make the recommendations included in the guide.

Accepted Answer

A) True 
 B)False

Question 10

Quality accommodation is a pull factor for visitors.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following sequences represents the order of the five-step approach used by marketers in the segmentation decision process?

Accepted Answer

A)   decide which segment to target, profile each segment, choose a segmentation approach, develop forecasts, estimate value of market
B)   develop forecasts, estimate value of market, profile each segment, decide which segment to approach, choose a segmentation approach
C)   profile each segment, decide which segment to approach, choose a segmentation approach, estimate value of market, develop forecasts
D)   choose a segmentation approach, profile each segment, develop forecasts, estimate value of market, decide which segment to targetE) B) and D)
F) B) and C)

Question 12

Which country is NOT included in the BRIC grouping?

Accepted Answer

A)   Russia
B)   Brazil
C)   Italy
D)   ChinaE) All of the above
F) C) and D)

Question 13

Social groups are the hardest SMERFs to identify and target.

Accepted Answer

A) True 
 B)False

Question 14

People will work harder to receive an incentive trip than any other type of reward, including cash.

Accepted Answer

A) True 
 B)False

Question 15

An allocentric personality would prefer which of the following?

Accepted Answer

A)   complete tour packages
B)   unusual destinations
C)   heavy tourist accommodations
D)   low activity levelsE) B) and C)
F) A) and D)

Question 16

Self-actualization could be attained by learning the language and culture before traveling to another country and then practicing on arrival.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is NOT an example of micro-level marketing information?

Accepted Answer

A)   general destination information
B)   choice of restaurant
C)   brochures on certain attractions
D)   hotel websiteE) A) and B)
F) All of the above

Question 18

According to Plog, travelers seeking the comfort of familiar surroundings in their tourism Experiences would be classified as ________.

Accepted Answer

A)   near-venturer
B)   psychocentrics
C)   midcentrics
D)   venturersE) A) and C)
F) B) and C)

Question 19

Special interest travelers often travel in small groups on very specific itineraries.

Accepted Answer

A) True 
 B)False

Question 20

External sources of information may be grouped into which of the following two sources?

Accepted Answer

A)   personal and nonpersonal
B)   business and professional
C)   heterogeneous and homogeneous
D)   allocentrics and venturersE) B) and D)
F) None of the above

Exam 2: Marketing to the Traveling Public

Travel guides are viewed as neutral sources of information because the author is usually not being compensated by suppliers to make the recommendations included in the guide.

Correct AnswerverifiedShow Answer

Which of the following is NOT an example of micro-level marketing information?

Correct AnswerverifiedShow Answer

Consumer behavior is the study of consumer characteristics and the process involved when individuals or groups select, purchase , and use goods and services to satisfy wants and needs.

Correct AnswerverifiedShow Answer

Which of the following is NOT a product-related variable?

Correct AnswerverifiedShow Answer

An allocentric personality would prefer which of the following?

Correct AnswerverifiedShow Answer

People will work harder to receive an incentive trip than any other type of reward, including cash.

Correct AnswerverifiedShow Answer

Social groups are the hardest SMERFs to identify and target.

Correct AnswerverifiedShow Answer

Which group of travelers is considered to be the backbone or "bread and butter" of the tourism industry?

Correct AnswerverifiedShow Answer

Which of the following is an example of a tourism activity fulfilling a belongingness need?

Correct AnswerverifiedShow Answer

Self-actualization could be attained by learning the language and culture before traveling to another country and then practicing on arrival.

Correct AnswerverifiedShow Answer

Participatory sports tourists are NOT more likely to ________.

Correct AnswerverifiedShow Answer

Market segmentation is important because it is an impossible task to meet everyone's needs and wants with the same services.

Correct AnswerverifiedShow Answer

Marriott's luxury collection includes all of the following brands EXCEPT?

Correct AnswerverifiedShow Answer

Quality accommodation is a pull factor for visitors.

Correct AnswerverifiedShow Answer

Which country is NOT included in the BRIC grouping?

Correct AnswerverifiedShow Answer

Which of the following sequences represents the order of the five-step approach used by marketers in the segmentation decision process?

Correct AnswerverifiedShow Answer

Special interest travelers often travel in small groups on very specific itineraries.

Correct AnswerverifiedShow Answer

According to Plog, travelers seeking the comfort of familiar surroundings in their tourism Experiences would be classified as ________.

Correct AnswerverifiedShow Answer

Consumer research has proven that we notice and respond to advertisements when we least expect them.

Correct AnswerverifiedShow Answer

External sources of information may be grouped into which of the following two sources?

Correct AnswerverifiedShow Answer

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