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The internal business perspective of the balanced scorecard answers which of the following questions?


A) How do customers see us?
B) What must we excel at?
C) How do we look to shareholders?
D) Can we continue to improve and create value?

E) A) and B)
F) None of the above

Correct Answer

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Groupon offers online coupons for bargains at local shops and restaurants. Which of the following is a reason that rivals are limiting its growth?


A) Its core capability is not easily imitated.
B) Its core capability is easily imitated.
C) Not many firms possess the same capability.
D) There are few equivalent capabilities.

E) A) and B)
F) B) and D)

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Which of the following is not an example of organizational capabilities?


A) outstanding customer service
B) reputation with customers for quality and reliability
C) innovativeness of products and services
D) ability to hire, motivate, and retain human capital

E) All of the above
F) C) and D)

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A primary benefit of the balanced scorecard is that it complements financial indicators with operational measures of customer satisfaction, internal processes, and the innovation and improvement activities of the organization.

A) True
B) False

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Inbound logistics include which of the following?


A) machining and packaging
B) repair and parts supply
C) promotion and packaging
D) warehousing and inventory control

E) All of the above
F) B) and D)

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Which of these categories of financial ratios is used to measure the ability of a firm to meet its short-term financial obligations?


A) liquidity ratios
B) profitability ratios
C) activity ratios
D) leverage ratios

E) A) and B)
F) A) and C)

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Managers must commit to a ________ use of the balanced scorecard if they expect sustained performance.


A) short-term
B) long-term
C) interim
D) rapid

E) B) and D)
F) C) and D)

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The resource-based view of the firm focuses solely on the internal analysis of the operations of the firm.

A) True
B) False

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Which of the following groups generally is charged with creating value through the process of organizing, coordinating, and leveraging employees as well as other forms of capital suchas plant, equipment, and financial capital?


A) unions
B) boards of directors
C) managers
D) stakeholders

E) C) and D)
F) A) and D)

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Intangible resources are typically embedded in ________ routines and practices that have evolved and accumulated over time.


A) common
B) standard
C) unique
D) obvious

E) All of the above
F) A) and C)

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Managers should focus their attention on interrelationships among value-chain activities within the firm, not on relationships among activities within the firm and other organizations (suchas suppliers and customers).

A) True
B) False

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From the innovation and learning perspective, survival is dependent upon managers making ________ changes to existing products and services as well as introduce entirely new productswithexpanded capabilities.


A) few
B) no
C) frequent
D) rare

E) A) and B)
F) A) and D)

Correct Answer

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To be considered strategic resources that contribute competitive advantage, they must have several characteristics. Which of the following is not one of these?


A) rare
B) valuable
C) inexpensive to imitate
D) costly to substitute

E) B) and C)
F) A) and B)

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German truck and trailer manufacturer, Schmitz Cargobull, mainly serves customers that are operators of truck or trailer fleets. What sets the company apart is its expertise in telematics(the integrated application of telecommunications data) to monitor the current state of any Schmitz Cargobull-produced trailer. This is an example of using ________ to enhance customer value and increase ________ position.


A) sales; competitive
B) operations; marketing
C) information technology; competitive
D) human resources; marketing

E) B) and C)
F) B) and D)

Correct Answer

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The balanced scorecard, developed by Kaplan and Norton, helps to integrate


A) financial analysis and the reputation of a firm.
B) intangible resources and operational measures.
C) financial analysis and stakeholder perspectives.
D) short-term perspectives and strategic positioning.

E) A) and B)
F) C) and D)

Correct Answer

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Four factors help explain the extent to which employees and managers will be able to obtain a proportionately high level of the profits that they generate. Which is not one of these factors?


A) employee bargaining power
B) employee replacement cost
C) employee exit costs
D) competitor bargaining power

E) B) and C)
F) A) and B)

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Primary activities contribute to the physical creation of a product or service, its sale and transfer to the buyer, and its service after the sale.

A) True
B) False

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Campbell Soup uses electronic networks to improve the efficiency of outbound logistics. This is an example of relationships among activities within the firm and with other stakeholdersthatare part of the company expanded value chain.

A) True
B) False

Correct Answer

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The financial perspective of the balanced scorecard answers which of the following questions?


A) How do customers see us?
B) What must we excel at?
C) How do we look to shareholders?
D) Can we continue to improve and create value?

E) B) and C)
F) C) and D)

Correct Answer

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________ is/are associated with collecting, storing, and distributing the product or service to buyers. They consist of warehousing, material handling, delivery operation, order processing, and scheduling.


A) Services
B) Inbound logistics
C) Outbound logistics
D) Operations

E) None of the above
F) B) and D)

Correct Answer

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