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Exam 7: Understanding and Reaching Global Consumers and Markets

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Question 91

Multiple Choice

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A global marketing strategy refers to

A) the strategy used by multinational firms that have as many different product variations,brand names,and advertising programs as countries in which they do business.
B) the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences,but to redirect their marketing resources toward customer education.
C) the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
D) the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through a host nation's local businesses.
E) the strategy currently used by most U.S.domestic firms that when entering a new international market,these firms offer only those products that require the least amount of product adaptation.

F) A) and B)
G) A) and C)

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Question 92

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When foreign currencies can buy more U.S.dollars,

A) U) S.products are more expensive to foreign customers.
B) U) S.products are more expensive to U.S.customers.
C) U) S.products are less expensive to foreign customers.
D) economists consider it an indicator of an impending long-term economic upturn.
E) American consumers will buy in large quantities and stockpile in fear of an impending economic crisis.

F) D) and E)
G) B) and D)

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Question 93

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Before Apple's iPhone 7 was officially for sale in China,it was being sold there.These phones were purchased in the United States and Australia and then resold by unauthorized vendors in China for between $1,700 and $2,500.These products are considered to be part of

Which form of entry into a foreign market requires the greatest commitment?

Figure 7-5 -As a general rule,________ seems to work best when the consumer target market for the product is alike across countries and cultures-that is,consumers share the same desires,needs,and use for the product.

Cross-cultural analysis refers to the study of

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,D refers to which type of strategy?

Figure 7-5 -Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of which type of global marketing product and promotion strategy?

The Japanese manufacture tractors for rice paddies.They are smaller than most U.S.tractors and perfect for a weekend farmer who wants to tend to a small garden.The tractors are not sold in the United States through any authorized channels,yet they are available in the United States at prices below the manufacturer's suggested retail price.These Japanese tractors are being sold

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

The European Union (EU) consists of 28 countries with about 750 million consumers.The EU has eliminated most barriers to the free flow of products,capital,and labor across its borders.Which of the following countries is not a member of the EU?

In terms of the global marketplace,there are three primary types of companies: ________ firms,multinational firms,and transnational firms.

Tariffs refer to

Licensing refers to

Indirect exporting occurs when a firm sells its domestically produced products in a foreign country

Chrysler Corp.wanted to sell its Jeeps in Japan.The car was priced in U.S.dollars at about $19,000,but when it reached the Japanese car showrooms,its price was over 3,100,000 Japanese yen,and the Japanese could not afford to buy it.Its price was set without regard for the

The reverence that Japan shows toward its elderly is an example of that nation's

Which of the following is a disadvantage associated with licensing?

Global competition exists when

A New York car wash owner wanted to open a car wash in Quebec,Canada.He hired a U.S.translator to create signage for the new venture and to design some simple advertising.It was not until the business was opened that he realized he should have used ________.His French signs actually said "car bath" instead of "car wash."