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Most specialty stores and department stores,which provide many services to their customers,are considered to be


A) exclusive-service retailers.
B) limited-service retailers.
C) full-service retailers.
D) unlimited-service retailers.
E) exhaustive-service retailers.

F) A) and D)
G) All of the above

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Which of the following statements about outlet stores is false?


A) Outlets allow retailers to maintain an image of offering merchandise at full price in their primary store.
B) The growth of "bargain shopping" has increased demand for this type of off-price retailing.
C) Increasingly,retailers are offering merchandise made expressly for the outlet division.
D) Manufacturers use outlet stores to clear excess merchandise.
E) Outlet stores attract customers who want a "corner store" environment.

F) A) and B)
G) A) and C)

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Manufacturers' agents are agents who


A) represent a single producer and carry all products in the producer's lines.
B) work for several producers and carry noncompetitive,complementary merchandise in an exclusive territory.
C) take title to merchandise but sell only to buyers that call on them,pay cash for merchandise,and furnish their own transportation for merchandise.
D) own the merchandise they sell but do not physically handle,stock,or deliver it.
E) furnish the racks or shelves that display merchandise in retail stores,perform all channel functions,and sell on consignment to retailers.

F) C) and D)
G) A) and C)

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Briefly describe the three ways retail outlets can be classified.

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Retail outlets can be classified in thre...

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Retailing is an important marketing activity.Not only do producers and consumers meet through retailing actions,but retailing also creates


A) the nation's largest source of tax revenues.
B) the largest source of charitable contributions.
C) limited utilities for consumers.
D) customer value.
E) a sense of community.

F) C) and D)
G) A) and E)

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