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Exam 3: Ebusiness: Electronic Business Value

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Question 31

True/False

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A search engine is website software that finds other pages based on keyword matching similar to Google.

A) True
B) False

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verified

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Question 32

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A social bookmark is a locally stored URL or the address of a file or Internet page saved as a shortcut.

A) True
B) False

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Question 33

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Many industries have been forced to change due to technology advances. Which of the below industries has felt the lowest amount of economic impact from ebusiness?

HTML 5 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.

Who is a cyborg anthropologist?

Search engine optimization are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Universal resource locator (URL)contains the address of a file or resource on the web such as www.apple.com or www.microsoft.com.

Hypertext markup language (HTML)links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

At a local marketing firm, Steve is the lead Web developer and is responsible for working with customers on their Web designs, development, and graphics. Which of the following would be a critical skill Steve must have to be able to perform his job?

The Innovator's Dilemma suggests that established companies can take advantage of ________ without hindering existing relationships with customers, partners, and stakeholders.

What is the ability of an organization to tailor its products or services to the customers' specifications?

Which of the below statements is correct?

Twitter is an example of a ________.

Instant messaging converts an audio broadcast to a digital music player.

Internet Corporation for Assigned Names and Numbers (ICANN)is an international community that develops open standards to ensure the long-term growth of the Web.

Many websites use ________ to constantly feed news to consumers instead of having the consumer search for the news.

Social bookmarking allows users to share, organize, search, and manage bookmarks.

HTML 3 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.

Cybermediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank.

Pay-per-conversion generates revenue each time a website visitor is converted to a customer.