Question 1

Vicarious learning can employ extinction to reduce the frequency of behavior.

Accepted Answer

A) True 
 B)False

Question 2

According to Pavlov,conditioned stimuli are those that are naturally associated with a specific response.

Accepted Answer

A) True 
 B)False

Question 3

Explain the factors influencing modeling effectiveness.

Accepted Answer

The factors influencing modeling effecti...

Question 4

Operant conditioning deals with:

Accepted Answer

A)   controlling the autonomic nervous system.
B)   behaviors under the individual's conscious control.
C)   behaviors under the smooth muscle control.
D)   behaviors emitted by stimuli that occur before the response.
E)   behaviors not under the individual's conscious control.F) D) and E)
G) All of the above

Question 5

Neutral consequences occur during extinction.

Accepted Answer

A) True 
 B)False

Question 6

Briefly describe the types/roles of reinforcement schedules in operant conditioning.

Accepted Answer

Continuous reinforcement seeks to assure...

Question 7

If all of the possible behaviors are arranged in descending order of probability of occurrence,the result is _____.

Accepted Answer

The answer of If all of the possible behaviors are...

Question 8

Briefly describe the foundations of classical conditional theory.

Accepted Answer

Pavlov's research provides the basis for...

Question 9

The frequency of consumer behavior can also be increased by removing aversive stimuli.This is called _____ reinforcement.

Accepted Answer

The answer of The frequency of consumer behavior can also...

Question 10

If a response is followed by a noxious or aversive event,the frequency of the response is likely to decrease.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following involves a process of arranging conditions that change the probabilities of certain behaviors not as ends in themselves but to increase the probabilities of other behaviors?

Accepted Answer

A)   Discriminative stimuli
B)   Reinforcement scheduling
C)   Shaping
D)   Modeling
E)   Response facilitationF) C) and D)
G) A) and D)

Question 12

Marketers often pair emotional stimuli that generate strongly positive feelings with their product in advertising and in-store settings in order to enhance the likelihood of purchase of the product.

Accepted Answer

A) True 
 B)False

Question 13

Briefly describe the ways in which classical and operant conditioning vary.Also explain the marketing implications of the operant conditioning principle?

Accepted Answer

Operant conditioning is the process of a...

Question 14

Which of the following is true about vicarious learning?

Accepted Answer

A)   It does not impact affective responses.
B)   It has little/no impact upon the adoption process.
C)   It is a form of classical conditioning.
D)   It allows consumers to learn effective behavior while avoiding the negative consequences of mistakes.
E)   It is ineffective as a result of its impersonal nature.F) A) and E)
G) B) and E)

Question 15

Under which of the following process of conditioning,a neutral stimulus becomes capable of eliciting a response because it was repeatedly paired with a stimulus which naturally causes the response?

Accepted Answer

A)   Gestalt conditioning
B)   Classical conditioning
C)   Paired conditioning
D)   Operant conditioning
E)   Modeling conditioningF) A) and B)
G) A) and C)

Question 16

Shaping can be used to influence several stages in a purchase sequence.

Accepted Answer

A) True 
 B)False

Question 17

Neutral consequences increase the probability of behavior.

Accepted Answer

A) True 
 B)False

Question 18

Through the classical conditioning process,a particular stimulus can evoke positive,negative,or neutral feelings.

Accepted Answer

A) True 
 B)False

Question 19

The perceived similarity of the model to the observer influences the effectiveness of models.

Accepted Answer

A) True 
 B)False

Question 20

Modeling is least helpful in developing information contact behaviors.

Accepted Answer

A) True 
 B)False

Exam 9: Conditioning and Learning Processes

Through the classical conditioning process,a particular stimulus can evoke positive,negative,or neutral feelings.

Correct AnswerverifiedShow Answer

If all of the possible behaviors are arranged in descending order of probability of occurrence,the result is _____.

Correct AnswerverifiedShow Answer

Briefly describe the types/roles of reinforcement schedules in operant conditioning.

Correct AnswerverifiedContinuous reinforcement seeks to assure...View AnswerShow Answer

The perceived similarity of the model to the observer influences the effectiveness of models.

Correct AnswerverifiedShow Answer

Marketers often pair emotional stimuli that generate strongly positive feelings with their product in advertising and in-store settings in order to enhance the likelihood of purchase of the product.

Correct AnswerverifiedShow Answer

Modeling is least helpful in developing information contact behaviors.

Correct AnswerverifiedShow Answer

Neutral consequences increase the probability of behavior.

Correct AnswerverifiedShow Answer

Explain the factors influencing modeling effectiveness.

Correct AnswerverifiedThe factors influencing modeling effecti...View AnswerShow Answer

Shaping can be used to influence several stages in a purchase sequence.

Correct AnswerverifiedShow Answer

Briefly describe the ways in which classical and operant conditioning vary.Also explain the marketing implications of the operant conditioning principle?

Correct AnswerverifiedOperant conditioning is the process of a...View AnswerShow Answer

Which of the following involves a process of arranging conditions that change the probabilities of certain behaviors not as ends in themselves but to increase the probabilities of other behaviors?

Correct AnswerverifiedShow Answer

Operant conditioning deals with:

Correct AnswerverifiedShow Answer

Which of the following is true about vicarious learning?

Correct AnswerverifiedShow Answer

Briefly describe the foundations of classical conditional theory.

Correct AnswerverifiedPavlov's research provides the basis for...View AnswerShow Answer

Vicarious learning can employ extinction to reduce the frequency of behavior.

Correct AnswerverifiedShow Answer

According to Pavlov,conditioned stimuli are those that are naturally associated with a specific response.

Correct AnswerverifiedShow Answer

Under which of the following process of conditioning,a neutral stimulus becomes capable of eliciting a response because it was repeatedly paired with a stimulus which naturally causes the response?

Correct AnswerverifiedShow Answer

The frequency of consumer behavior can also be increased by removing aversive stimuli.This is called _____ reinforcement.

Correct AnswerverifiedShow Answer

If a response is followed by a noxious or aversive event,the frequency of the response is likely to decrease.

Correct AnswerverifiedShow Answer

Neutral consequences occur during extinction.

Correct AnswerverifiedShow Answer

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Continuous reinforcement seeks to assure...
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The factors influencing modeling effecti...
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Operant conditioning is the process of a...
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Pavlov's research provides the basis for...
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