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Exam 14: Reference Groups and Family

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Question 21

True/False

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The influence of reference persons and family members upon the consumer's affective,cognitive,and behavioral responses to marketing strategies are often direct and immediate.

A) True
B) False

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Question 22

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A(n)_____ involves two or more people whom someone uses as a basis for comparison/information in forming affective and cognitive responses and performing behaviors.

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Question 23

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With reference to the family life cycle,the composition of young people who leave home to work or attend college-but return back to live with the parents can be categorized under the:

All of the following statements about research into family decision making are true EXCEPT:

Write a short note on consumer socialization.

_____ includes unrelated people living together,such as college roommates or unmarried couples of the opposite or same sex.

People may identify/affiliate with particular reference groups to avoid punishments.

Shopping time/stress may be reduced by all of the following methods EXCEPT:

The power of a utilitarian reference group is based upon its perceived:

Peer groups often administer psychosocial rewards and punishments for adherence to and violations of the reference group code.

Which of the following is composed of a householder and at least one other person related to him/her by blood,marriage,or adoption?

Considering reference group influence on products and brands,a(n)_____ is used at home so that other people (outside the immediate family)would be unaware of its possession or use.

Children are most likely to play the role of influencers within their families.

A housing unit that is inhabited is termed a:

One or more parents and one or more children living together in a household are known as a(n) :

Life in the _____ households is usually more hectic,and the parents are more pressed for time than in other married-couple households.

A woman tells her husband about a new family restaurant that has opened in their neighborhood.She is playing the role of a(n) :

For _____,reference group influence is strong for product purchase,but weak for brand selection.

By definition,informational reference groups can only fulfill their function by direct communication and/or demonstration.

Light influencer individuals are more likely to use some impression management as well as "expert" influence.