Question 1

Universities are an example of nonbusiness organizations that use e-commerce applications.

Accepted Answer

A) True 
 B)False

Question 2

_____ is a method for advertisers to pay for cost per view or cost per click,which is typically one-tenth of a cent.

Accepted Answer

A)  Smart payment
B)  Micropayment
C)  E-cash
D)  E-checkE) None of the above
F) All of the above

Question 3

BuyStore Inc. ,an online retail store,sells all of its products through its Web site,buystore.com,and through an application on cell phones.BuyStore Inc.is an example of a _____.

Accepted Answer

A)  brick-and-mortar firm
B)  pure-play company
C)  third-party broker
D)  physical storefrontE) A) and B)
F) B) and D)

Question 4

Mobile commerce (m-commerce) is based on the _____.

Accepted Answer

A)  Token Ring Protocol
B)  Ethernet Protocol
C)  Wireless Application Protocol
D)  Wi-Fi Protected ProtocolE) B) and D)
F) B) and C)

Question 5

In the context of Web marketing,the _____ is computed by dividing the number of clicks an ad gets by the total impressions bought.

Accepted Answer

A)  cost per click
B)  cost per thousand
C)  click-through rate
D)  click-through impressionE) All of the above
F) None of the above

Question 6

The _____ model generates revenue from the fees charged for matching buyers and sellers.

Accepted Answer

A)  seller-side marketplace
B)  buyer-side marketplace
C)  third-party exchange marketplace
D)  trader-side marketplaceE) A) and B)
F) A) and C)

Question 7

Describe the categories of social networks and online media that collectively constitute social commerce.

Accepted Answer

Answers will vary.There are several cate...

Question 8

A similarity between e-commerce and traditional commerce is that both:

Accepted Answer

A)  use the same mode of service to cater to consumers.
B)  require a physical store to sell consumer goods.
C)  use magazines to provide product information.
D)  concentrate on selling products to generate profit.E) A) and D)
F) B) and C)

Question 9

Which model transfers the old retail model to the e-commerce world by using the medium of the Internet?

Accepted Answer

A)  merchant
B)  brokerage 
C)  advertising
D)  infomediary E) B) and D)
F) A) and C)

Question 10

For a business that is properly designing and using a social media information system (SMIS) ,the SMIS would most likely:

Accepted Answer

A)  decrease Web site traffic.
B)  curb hypersocialization in the organization.
C)  enable it to develop local area networks within the organization.
D)  enable it to share new and dynamic contents with customers in real time.E) C) and D)
F) None of the above

Question 11

In the context of the seller-side marketplace model,_____ prevents purchases from suppliers that are not on the approved list of sellers.

Accepted Answer

A)  e-ticketing
B)  e-procurement
C)  the third-party exchange
D)  the trading partner agreementE) A) and B)
F) All of the above

Question 12

By participating in _____,sellers can automate the fulfillment function of business-to-business (B2B) e-commerce.

Accepted Answer

A)  third-party marketplaces
B)  seller-side marketplaces
C)  buyer-side marketplaces
D)  trading partner marketplacesE) A) and D)
F) A) and B)

Question 13

_____ is a method for improving the volume or quality of traffic to a Web site.

Accepted Answer

A)  Electronic exchange
B)  Search engine optimization
C)  E-procurement
D)  Social engineeringE) A) and B)
F) A) and C)

Question 14

In the context of Web marketing,a cookie is:

Accepted Answer

A)  the information that users save on the hard drive for later use.
B)  the information a Web site stores on a user's hard drive.
C)  a list of sites visited by a user in a day or the last few days.
D)  a list of sites that users bookmark on a browser for reference.E) B) and C)
F) A) and B)

Question 15

Service and support are more important in e-commerce than in traditional commerce,given that e-commerce companies do not have a physical location to help maintain current customers.

Accepted Answer

A) True 
 B)False

Question 16

The Web page displayed when a user first visits a site is called a(n) _____.

Accepted Answer

A)  ad impression
B)  cookie
C)  splash screen
D)  hitE) C) and D)
F) A) and B)

Question 17

Which is a supporting activity in a value chain?

Accepted Answer

A)  Operations
B)  Logistics
C)  Technological development
D)  Marketing and salesE) C) and D)
F) A) and B)

Question 18

E-commerce provides product acknowledgements through phone calls and faxes.

Accepted Answer

A) True 
 B)False

Question 19

Which tag is an HTML tag that provides information on the keywords that represent the contents of a Web page?

Accepted Answer

A)  head
B)  body 
C)  meta
D)  objectE) B) and C)
F) None of the above

Question 20

What are the main objectives of trading partner agreements?

Accepted Answer

Answers will vary.The main objectives of...

Exam 8: E-Commerce

Mobile commerce (m-commerce) is based on the _____.

Correct AnswerverifiedShow Answer

Which is a supporting activity in a value chain?

Correct AnswerverifiedShow Answer

Which tag is an HTML tag that provides information on the keywords that represent the contents of a Web page?

Correct AnswerverifiedShow Answer

The Web page displayed when a user first visits a site is called a(n) _____.

Correct AnswerverifiedShow Answer

In the context of the seller-side marketplace model,_____ prevents purchases from suppliers that are not on the approved list of sellers.

Correct AnswerverifiedShow Answer

In the context of Web marketing,the _____ is computed by dividing the number of clicks an ad gets by the total impressions bought.

Correct AnswerverifiedShow Answer

Describe the categories of social networks and online media that collectively constitute social commerce.

Correct AnswerverifiedAnswers will vary.There are several cate...View AnswerShow Answer

Service and support are more important in e-commerce than in traditional commerce,given that e-commerce companies do not have a physical location to help maintain current customers.

Correct AnswerverifiedShow Answer

BuyStore Inc. ,an online retail store,sells all of its products through its Web site,buystore.com,and through an application on cell phones.BuyStore Inc.is an example of a _____.

Correct AnswerverifiedShow Answer

Universities are an example of nonbusiness organizations that use e-commerce applications.

Correct AnswerverifiedShow Answer

_____ is a method for improving the volume or quality of traffic to a Web site.

Correct AnswerverifiedShow Answer

By participating in _____,sellers can automate the fulfillment function of business-to-business (B2B) e-commerce.

Correct AnswerverifiedShow Answer

A similarity between e-commerce and traditional commerce is that both:

Correct AnswerverifiedShow Answer

For a business that is properly designing and using a social media information system (SMIS) ,the SMIS would most likely:

Correct AnswerverifiedShow Answer

E-commerce provides product acknowledgements through phone calls and faxes.

Correct AnswerverifiedShow Answer

Which model transfers the old retail model to the e-commerce world by using the medium of the Internet?

Correct AnswerverifiedShow Answer

In the context of Web marketing,a cookie is:

Correct AnswerverifiedShow Answer

What are the main objectives of trading partner agreements?

Correct AnswerverifiedAnswers will vary.The main objectives of...View AnswerShow Answer

_____ is a method for advertisers to pay for cost per view or cost per click,which is typically one-tenth of a cent.

Correct AnswerverifiedShow Answer

The _____ model generates revenue from the fees charged for matching buyers and sellers.

Correct AnswerverifiedShow Answer

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Answers will vary.There are several cate...
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Correct Answer
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Answers will vary.The main objectives of...
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Correct Answer
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Correct Answer
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