Question 1

How can a business become an "informer" when tweeting about the business?

Accepted Answer

A)   Respond to customer tweets quickly
B)   Use hashtags to direct customers to other links
C)   Provide interesting and useful information about products and services
D)   Use RSS feeds
E)   Use metrics to track online conversations and respond to those conversationsF) A) and C)
G) A) and B)

Question 2

What opportunity does the use of social media offer an organization?

Accepted Answer

A)   The amplification of a business mistake
B)   The ability to discuss comments from unhappy customers
C)   Less hiring costs
D)   The building of goodwill with customers
E)   Product brandingF) A) and B)
G) None of the above

Question 3

Visual content that captures attention on social media can be created by _____.

Accepted Answer

A)   posting a series of questions
B)   using headings and subheading
C)   adding infographics
D)   posting regularly
E)   using a templateF) B) and E)
G) B) and C)

Question 4

If a U.S.-based firm wanted to attract e-commerce or social media customers from Europe,what could be done to encourage sales?

Accepted Answer

A)   Allow consumers to pay with U.S. dollars
B)   Develop the website in the native language of the consumers
C)   Include information based on the imperial system
D)   Remove any identification that leads consumers to believe the website is based in the U.S.
E)   Guarantee overnight delivery of highly desirable goodsF) A) and D)
G) A) and B)

Question 5

Identify and discuss guidelines for social media use at the workplace.

Accepted Answer

If the company you work for has no guide...

Question 6

Based on Fogg's Behavior Model,how can social media be used to influence behavior,and what three tools will support this strategy?

Accepted Answer

Beyond providing valuable content,you ca...

Question 7

A social media site that allows the audience to post stories,ideas,and other content will make the site _____.

Accepted Answer

A)   valuable
B)   objective
C)   original
D)   interactive
E)   casualF) All of the above
G) D) and E)

Question 8

What can be done to create a consistent pattern for a blog and aid in creating the blog more quickly?

Accepted Answer

A)   Publish on a schedule
B)   Encourage sharing
C)   Make it conversational
D)   Use a template
E)   Add imagesF) A) and E)
G) B) and E)

Question 9

When online purchases are backed by guarantees and other security measures,which cultural group is most likely to be willing to make the online purchase?

Accepted Answer

A)   Power cultures
B)   Communist cultures
C)   Individualistic cultures
D)   Middle Eastern cultures
E)   Collectivist culturesF) B) and E)
G) All of the above

Question 10

What advantage does a blog offer over other types of social media an organization might use?

Accepted Answer

A)   The ability to link to other sites
B)   Expansive space to communicate original ideas
C)   The addition of visual postings to generate interest
D)   Membership by invitation, allowing the tracking of fans
E)   Increased interconnectivity with membersF) C) and E)
G) A) and B)

Question 11

What can be done to help an audience find your businesses' Twitter feed?

Accepted Answer

A)   Use keywords and phrases in your bio and tweets
B)   Keep tweets positive and interesting
C)   Make the tweets about the audience, not the organization
D)   Keep tweets short
E)   Use hashtagsF) B) and D)
G) None of the above

Question 12

Posting and tweeting about what you,your business,and your customers have in common will make your social media site _____.

Accepted Answer

A)   original
B)   interactive
C)   passionate
D)   valuable
E)   conversationalF) C) and D)
G) None of the above

Question 13

Identify how an organization could make a social media site more appealing for global customers.

Accepted Answer

Most businesses use social media to attr...

Question 14

How can a blog writer help readers skim a blog for relevant information,instead of reading the entire blog?

Accepted Answer

A)   Include photos
B)   Use hashtags
C)   Create RSS buttons
D)   Use a template
E)   Use bullets or headingsF) C) and D)
G) B) and D)

Question 15

Which of the following should be included in a blog to make it interesting and lively for readers?

Accepted Answer

A)   Headlines
B)   Controversial topics
C)   Information of the business
D)   Product demonstrations
E)   Pinterest linksF) None of the above
G) A) and E)

Question 16

Which of the following best describes content marketing?

Accepted Answer

A)   Posting interactive content
B)   Posting up to the minute content such as delays
C)   Posting product availability
D)   Posting educational content
E)   Posting responses to customer questionsF) B) and D)
G) C) and D)

Question 17

When utilizing Facebook,how can businesses utilize a "soft sell" for merchandise?

Accepted Answer

A)   By taking advantage of social media primetime
B)   By diversifying content
C)   By posting daily, but not excessively
D)   By being visual
E)   By keeping important posts in front of the audienceF) D) and E)
G) B) and D)

Question 18

According to Fogg's Behavior Model,what is the first step in influencing behavior?

Accepted Answer

A)   Identifying goals
B)   Using triggers or cues
C)   Assess the audience's ability to respond
D)   Identify a target audience
E)   Motivating your audienceF) All of the above
G) C) and D)

Question 19

Financial,legal,or proprietary data should never be shared about the company,customers,or employees.

Accepted Answer

A) True 
 B)False

Question 20

When customers complain using social media,organizations can improve goodwill 83 percent of the time by doing what?

Accepted Answer

A)   Ignoring the feed
B)   Responding through social media as quickly as possible
C)   Responding through social media only after monitoring responses
D)   Responding to the person making the complaint with a phone call
E)   Addressing the issue via an email to the person making the complaintF) A) and B)
G) None of the above

Exam 7: Using Social Media in Business

A social media site that allows the audience to post stories,ideas,and other content will make the site _____.

Correct AnswerverifiedShow Answer

What can be done to create a consistent pattern for a blog and aid in creating the blog more quickly?

Correct AnswerverifiedShow Answer

Based on Fogg's Behavior Model,how can social media be used to influence behavior,and what three tools will support this strategy?

Correct AnswerverifiedBeyond providing valuable content,you ca...View AnswerShow Answer

Which of the following should be included in a blog to make it interesting and lively for readers?

Correct AnswerverifiedShow Answer

If a U.S.-based firm wanted to attract e-commerce or social media customers from Europe,what could be done to encourage sales?

Correct AnswerverifiedShow Answer

What advantage does a blog offer over other types of social media an organization might use?

Correct AnswerverifiedShow Answer

Which of the following best describes content marketing?

Correct AnswerverifiedShow Answer

How can a business become an "informer" when tweeting about the business?

Correct AnswerverifiedShow Answer

Posting and tweeting about what you,your business,and your customers have in common will make your social media site _____.

Correct AnswerverifiedShow Answer

Identify how an organization could make a social media site more appealing for global customers.

Correct AnswerverifiedMost businesses use social media to attr...View AnswerShow Answer

When utilizing Facebook,how can businesses utilize a "soft sell" for merchandise?

Correct AnswerverifiedShow Answer

When online purchases are backed by guarantees and other security measures,which cultural group is most likely to be willing to make the online purchase?

Correct AnswerverifiedShow Answer

Financial,legal,or proprietary data should never be shared about the company,customers,or employees.

Correct AnswerverifiedShow Answer

How can a blog writer help readers skim a blog for relevant information,instead of reading the entire blog?

Correct AnswerverifiedShow Answer

When customers complain using social media,organizations can improve goodwill 83 percent of the time by doing what?

Correct AnswerverifiedShow Answer

Identify and discuss guidelines for social media use at the workplace.

Correct AnswerverifiedIf the company you work for has no guide...View AnswerShow Answer

What opportunity does the use of social media offer an organization?

Correct AnswerverifiedShow Answer

According to Fogg's Behavior Model,what is the first step in influencing behavior?

Correct AnswerverifiedShow Answer

Visual content that captures attention on social media can be created by _____.

Correct AnswerverifiedShow Answer

What can be done to help an audience find your businesses' Twitter feed?

Correct AnswerverifiedShow Answer

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Beyond providing valuable content,you ca...
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Most businesses use social media to attr...
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If the company you work for has no guide...
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Correct Answer
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