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To combat business challenges, leaders communicate and execute business strategies, a term deriving from the Greek word stratus for army and ago for leading.

A) True
B) False

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When analyzing Porter's three generic strategies for entering a market, if you have a focused strategy, what market should you target?


A) a niche market
B) a broad market
C) neither niche or broad markets
D) both niche and broad markets

E) A) and B)
F) A) and C)

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Predictive analytics is a world where interconnected, Internet-enabled devices or "things" can collect and share data without human intervention.

A) True
B) False

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What is the rate at which goods and services are produced based upon total output given total inputs?


A) goods
B) services
C) production
D) productivity

E) C) and D)
F) A) and B)

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Knowledge workers are individuals valued for their ability to mitigate risk and implement critical human resource rules and regulations.

A) True
B) False

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When a company is the first to market with a competitive advantage, it gains a particular benefit known as competitive intelligence.

A) True
B) False

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Which of the following is an example of data?


A) Who are my best customers?
B) What is my best-selling product?
C) What is my worst-selling product?
D) Who is customer number 12345XX?

E) B) and C)
F) None of the above

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Your boss has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a differentiation strategy?


A) Southwest, Horizon, Frontier, JetBlue
B) British Airways, Singapore Airlines, Virgin Atlantic
C) Sky Taxi - a rent by the hour personal plane service
D) All of these are correct.

E) A) and B)
F) C) and D)

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MIS can add value to both primary and support activities within a business.Which of the following is not an example of a company adding value by the use of MIS in a support activity?


A) Netflix creating a business strategy for the video rental market that delivers videos via the mail
B) the human resources department creates a tracking system to efficiently reward employees based on their performance
C) Scottrade Corp.creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items
D) the University of Forks creates a program to automatically order office supplies such as pens and pads of paper for its employees

E) A) and B)
F) B) and C)

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Which activities belong in the marketing department?


A) records, measures, and reports monetary transactions
B) tracks strategic financial issues, including money, banking, credit, investments, and assets
C) supports sales by planning, pricing, and promoting goods or services is marketing
D) relies on information from operations to understand inventory, place orders, and forecast consumer demand

E) C) and D)
F) None of the above

Correct Answer

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When reviewing Porter's value chain analysis, which of the following provides customer support after the sale of goods and services?


A) inbound logistics
B) outbound logistics
C) operations
D) service

E) A) and B)
F) All of the above

Correct Answer

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The accounting and finance departments primarily use monetary data.

A) True
B) False

Correct Answer

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Which of the following is considered information?


A) quantity sold
B) date sold
C) best-selling item by month
D) product sold

E) None of the above
F) A) and C)

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What are tasks performed by people that customers will buy to satisfy a want or need?


A) goods
B) services
C) production
D) productivity

E) All of the above
F) A) and D)

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It is not uncommon to find stakeholders' business strategies have conflicting interests such as investors looking to increase profits by eliminating employee jobs.

A) True
B) False

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Waiting tables, teaching, and cutting hair are all examples of services that people pay for to fulfill a need.

A) True
B) False

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Decreasing customer loyalty, increasing costs, and decreasing sales are all examples of business strategies.

A) True
B) False

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Which of the following is not considered a core driver of the information age?


A) information
B) usiness Intelligence
C) competitive Intelligence
D) data

E) None of the above
F) A) and D)

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Which of the following offers an example of a company operating in a narrow focused-market operating as the low-cost provider?


A) Walmart.
B) Tiffany and Co.
C) Neiman Marcus
D) Payless Shoes

E) A) and B)
F) A) and C)

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Which of the following is considered a core driver of the information age?


A) fact
B) goods
C) competitive Intelligence
D) data

E) C) and D)
F) A) and D)

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