Question 1

What is web mining?

Accepted Answer

A)  Unstructured data associated with websites to identify consumer behavior and website navigation
B)  Analysis of structured data associated with a website
C)  Filtering of information, both structured and unstructured, to help identify strong web customers
D)  None of theseE) All of the above
F) B) and C)

Question 2

Within the data warehouse model, the internal databases could include marketing, sales, inventory, and billing.

Accepted Answer

A) True 
 B)False

Question 3

If a manager identifies numerous data integrity issues, she or he should consider the reports generated from that data as invalid and not use them when making decisions.

Accepted Answer

A) True 
 B)False

Question 4

Time-series information is time-stamped information collected at a particular ___________.

Accepted Answer

The answer of Time-series information is time-stamped information collected at...

Question 5

What encompasses all organizational information where its primary purpose is to support the performing of managerial analysis tasks?

Accepted Answer

A)  Transactional information
B)  Analytical information
C)  Timeliness
D)  QualityE) B) and D)
F) B) and C)

Question 6

Which of the following is not a common form of data mining?

Accepted Answer

A)  Division organization
B)  Classification
C)  Estimation
D)  ClusteringE) B) and C)
F) A) and C)

Question 7

Which of the following is not an example of an advantage to using the web to access organizational databases?

Accepted Answer

A)  Web browsers are much easier to use than a computer-based database.
B)  The web interface requires few or no changes to the database model.
C)  It is cleaner and virus-free.
D)  It costs less.E) B) and C)
F) B) and D)

Question 8

Text mining analyzes structured data to find trends and patterns in words and sentences.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following companies used analytical analysis to identify a correlation between storms and the increased sale of Pop-Tarts?

Accepted Answer

A)  7-Eleven
B)  Burger King
C)  McDonald's
D)  WalmartE) B) and D)
F) A) and B)

Question 10

Identify the advantages of using business intelligence to support managerial decision making.

Accepted Answer

Many organizations today find it next to...

Question 11

Explain the four primary traits that determine the value of information.

Accepted Answer

Information is data converted into a mea...

Question 12

What are the rules that enforce basic and fundamental information-based constraints?

Accepted Answer

A)  Responsibly integrity constraints
B)  Quality constraints
C)  Web integrity constraints
D)  Relational integrity constraintsE) C) and D)
F) All of the above

Question 13

Unstructured __________ do not exist in a fixed location and can include text documents, PDFs, voice messages, emails, and so on.

Accepted Answer

The answer of Unstructured __________ do not exist in a...

Question 14

Which of the following would not be considered part of the timely characteristic of high-quality information?

Accepted Answer

A)  Is the Zip code missing in the address?
B)  Is the information current with respect to business needs?
C)  Is the customer address current?
D)  Is the information updated weekly or hourly?E) All of the above
F) C) and D)

Question 15

The primary purpose of a data warehouse is to _____________.

Accepted Answer

A)  Combine strategic information
B)  Organize departments
C)  Interface between the computer and employees
D)  All of theseE) A) and B)
F) A) and C)

Question 16

Extraction, transformation, and loading is a process that extracts information from internal databases, transforms the information using a common set of enterprise definitions, and loads the information into an external database.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is true with regard to the elimination of redundant data?

Accepted Answer

A)  Uses additional hard disk space
B)  Makes performing information updates harder
C)  Improves information quality
D)  All of theseE) A) and D)
F) None of the above

Question 18

ETL, within a data warehouse model, stands for exit, track, and load.

Accepted Answer

A) True 
 B)False

Question 19

What are the two main objectives associated with data mining?

Accepted Answer

A)  Uncovering tactics and plans
B)  Uncovering trends and patterns
C)  Uncovering intelligence and unstructured data issues
D)  Uncovering competitors and market advantagesE) None of the above
F) B) and D)

Question 20

What is another term for information cleansing?

Accepted Answer

A)  Information mining
B)  Information scrubbing
C)  Information scrapping
D)  Information martsE) A) and D)
F) All of the above

Exam 6: Data: Business Intelligence

Text mining analyzes structured data to find trends and patterns in words and sentences.

Correct AnswerverifiedShow Answer

ETL, within a data warehouse model, stands for exit, track, and load.

Correct AnswerverifiedShow Answer

Extraction, transformation, and loading is a process that extracts information from internal databases, transforms the information using a common set of enterprise definitions, and loads the information into an external database.

Correct AnswerverifiedShow Answer

What are the two main objectives associated with data mining?

Correct AnswerverifiedShow Answer

Time-series information is time-stamped information collected at a particular ___________.

Correct AnswerverifiedShow Answer

What encompasses all organizational information where its primary purpose is to support the performing of managerial analysis tasks?

Correct AnswerverifiedShow Answer

What is another term for information cleansing?

Correct AnswerverifiedShow Answer

Identify the advantages of using business intelligence to support managerial decision making.

Correct AnswerverifiedMany organizations today find it next to...View AnswerShow Answer

What are the rules that enforce basic and fundamental information-based constraints?

Correct AnswerverifiedShow Answer

Explain the four primary traits that determine the value of information.

Correct AnswerverifiedInformation is data converted into a mea...View AnswerShow Answer

Which of the following is true with regard to the elimination of redundant data?

Correct AnswerverifiedShow Answer

Which of the following is not a common form of data mining?

Correct AnswerverifiedShow Answer

Which of the following is not an example of an advantage to using the web to access organizational databases?

Correct AnswerverifiedShow Answer

The primary purpose of a data warehouse is to _____________.

Correct AnswerverifiedShow Answer

Which of the following companies used analytical analysis to identify a correlation between storms and the increased sale of Pop-Tarts?

Correct AnswerverifiedShow Answer

Within the data warehouse model, the internal databases could include marketing, sales, inventory, and billing.

Correct AnswerverifiedShow Answer

Which of the following would not be considered part of the timely characteristic of high-quality information?

Correct AnswerverifiedShow Answer

If a manager identifies numerous data integrity issues, she or he should consider the reports generated from that data as invalid and not use them when making decisions.

Correct AnswerverifiedShow Answer

Unstructured __________ do not exist in a fixed location and can include text documents, PDFs, voice messages, emails, and so on.

Correct AnswerverifiedShow Answer

What is web mining?

Correct AnswerverifiedShow Answer

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Many organizations today find it next to...
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Information is data converted into a mea...
View Answer

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