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A variable is a business intelligence characteristic that stands for a value that cannot change over time.

A) True
B) False

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Which of the following provides an example of data?


A) Who are my best customers?
B) What is my best-selling product?
C) What is my worst-selling product?
D) Who is customer number 12345XX?

E) C) and D)
F) A) and D)

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Two ways to reduce buyer power are through switching costs and loyalty programs.

A) True
B) False

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The sales department needs to rely on information from operations to understand _________.


A) Inventory.
B) Customer orders.
C) Demand forecasts.
D) All of these.

E) None of the above
F) B) and C)

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The chief technology officer is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks from hackers and viruses.

A) True
B) False

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Most companies are typically organized by departments or functional areas.Which of the following is not a common department found in a company?


A) Accounting.
B) Payroll.
C) Marketing.
D) Human Resources.

E) C) and D)
F) A) and B)

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Your boss, Ty Jacob, has asked you to analyze the music industry using Porter's Five Forces Model.Which of the following represents the threat of substitute products or services in the music industry?


A) Established record labels like EMI, Sony, Universal.
B) Independent record labels.
C) Game systems like Wii, social networks like Facebook.
D) Taylor Swift, Beyonce, The Beatles, The Stones.

E) A) and B)
F) A) and C)

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Imagine you are creating a new product to sell in an up-and-coming market.Which of the following statements indicates that it would be difficult for you to enter this new market?


A) The threat of new entrants force is high in the up-and-coming market.
B) The threat of new entrants force is low in the up-and-coming market.
C) The threat of new entrants force is high during the summer months in the up-and-coming market.
D) All of these, depending on the time of year.

E) B) and C)
F) None of the above

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A leadership plan that achieves a specific set of goals or objectives is a business strategy.

A) True
B) False

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Porter suggests adopting only __________ of the three generic strategies.

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A __________ advantage features a product or service on which customers place a greater value than they do on similar offerings from competitors.


A) Competitive advantage
B) Competitor advantage
C) Power advantage
D) First-mover advantage

E) A) and D)
F) B) and D)

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The __________ chain consists of all parties involved, directly or indirectly, in obtaining raw materials or a product.

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Which of the following represents the department that maintains policies, plans, and procedures for the effective management of employees?


A) Human Resources.
B) Sales.
C) Employee Resources.
D) Employee Relations.

E) A) and C)
F) A) and B)

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Explain systems thinking and how management information systems enable business communications.

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A system is a collection of parts that l...

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Demonstrate how a company can add value by using Porter's value chain analysis.

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To identify competitive advantages, Mich...

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Which of the following represents the relationship between functional areas in a business?


A) Independent.
B) Autonomous.
C) Interdependent.
D) Self-sufficient.

E) None of the above
F) A) and B)

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If a supplier has high power, what can it do to influence its industry?


A) Charge higher prices.
B) Shift costs to industry participants.
C) Limit quality or services.
D) All of these.

E) All of the above
F) A) and C)

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Product differentiation occurs when a company develops unique differences in its products or services with the intent to influence demand.

A) True
B) False

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An overview of systems thinking includes input, process, output, and finances.

A) True
B) False

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As companies move from data to knowledge, they will start to include more and more variables for analysis resulting in better, more precise support for _____________.


A) Decision making.
B) Problem solving.
C) Both A and B.
D) None of these.

E) All of the above
F) B) and D)

Correct Answer

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