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Policymakers have generally come to accept the view that advertising enhances the efficiency of markets.

A) True
B) False

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Evaluate the following statement in the context of business-stealing and product-variety externalities: "We have too many student apartments in this town already.Statistics show that vacancy rates average 15 percent during any given semester."

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Business-stealing effect: if new entrant...

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Figure 16-5 Figure 16-5   -Refer to Figure 16-5.Which of the graphs shown would be consistent with a firm in a monopolistically competitive market that is earning a positive profit? A)  panel a B)  panel b C)  panel c D)  panel d -Refer to Figure 16-5.Which of the graphs shown would be consistent with a firm in a monopolistically competitive market that is earning a positive profit?


A) panel a
B) panel b
C) panel c
D) panel d

E) None of the above
F) B) and D)

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Critics of advertising argue that firms use advertising to manipulate consumers' tastes.

A) True
B) False

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Which of the following industries has the highest concentration ratio?


A) wheat
B) novels
C) cigarettes
D) dog food

E) B) and C)
F) None of the above

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When a new firm enters a monopolistically competitive market,the individual demand curves faced by all existing firms in that market will


A) shift to the left.
B) shift to the right.
C) shift in a direction that is unpredictable without further information.
D) remain unchanged.It is the supply curve that will shift.

E) C) and D)
F) None of the above

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A firm in a monopolistically competitive market is similar to a monopoly in the sense that A firm in a monopolistically competitive market is similar to a monopoly in the sense that   A)  (i) only B)  (ii) only C)  (i) and (ii) only D)  (i) ,(ii) ,and (iii) only


A) (i) only
B) (ii) only
C) (i) and (ii) only
D) (i) ,(ii) ,and (iii) only

E) B) and D)
F) All of the above

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Most businesses advertise their products and services.Some business use SPAM emails to advertise because the cost of a mass e-mail is close to zero.Other business spend millions of dollars to advertise in a 30-second spot during the Super Bowl.Having observed this real world data,economists argue that the amount of money that a business spends on advertising is a proxy for a good or service's


A) size.
B) quality.
C) newness.
D) cost of production.

E) A) and B)
F) A) and C)

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Which of the following conditions is characteristic of a monopolistically competitive firm in short-run equilibrium?


A) P = AR
B) MR = MC
C) P > MC
D) All of the above are correct.

E) None of the above
F) B) and C)

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Both monopolistic competition and oligopoly are market structures


A) that fail to achieve the total surplus achieved by perfect competition.
B) that feature only a few firms in each market.
C) to which the concept of Nash equilibrium is frequently applied by economists.
D) in which firms earn zero economic profit in the long run.

E) B) and D)
F) A) and B)

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A monopolistically competitive firm chooses its


A) price and quantity just as a monopoly does.
B) quantity but faces a horizontal demand curve just as a competitive firm does.
C) price but can sell any quantity at the market price just as an oligopoly does.
D) price and quantity based on the decisions of the other firms in the industry just as an oligopoly does.

E) A) and B)
F) C) and D)

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In the long run,a profit-maximizing firm in a monopolistically competitive market operates at


A) efficient scale.
B) a level of output at which average total cost is rising.
C) a level of output at which average total cost is falling.
D) the level of output at which total revenue is maximized.

E) C) and D)
F) A) and C)

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Figure 16-6 Figure 16-6   -Refer to Figure 16-6.Which of the graphs depicts the situation for a profit-maximizing firm in a monopolistically competitive market? A)  panel a B)  panel b C)  panel c D)  panel d -Refer to Figure 16-6.Which of the graphs depicts the situation for a profit-maximizing firm in a monopolistically competitive market?


A) panel a
B) panel b
C) panel c
D) panel d

E) A) and B)
F) All of the above

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Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry. Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry.    -Refer to Table 16-2.What is the concentration ratio for Industry C? A)  about 23% B)  about 34% C)  about 43% D)  about 52% -Refer to Table 16-2.What is the concentration ratio for Industry C?


A) about 23%
B) about 34%
C) about 43%
D) about 52%

E) B) and C)
F) All of the above

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In monopolistically competitive markets,economic losses


A) suggest that some existing firms will exit the market.
B) suggest that new firms will enter the market.
C) are minimized through government-imposed barriers to entry.
D) are never possible.

E) A) and B)
F) A) and C)

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In a monopolistically competitive industry,firms set price


A) equal to marginal cost since each firm is a price taker.
B) below marginal cost since each firm is a price taker.
C) above marginal cost since each firm is a price setter.
D) always a fraction of marginal cost since each firm is a price setter.

E) A) and B)
F) A) and C)

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A profit-maximizing firm in a monopolistically competitive market can earn positive,negative,or zero profits in the short run.

A) True
B) False

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Figure 16-4 Figure 16-4   -Refer to Figure 16-4.Panel a shows a profit-maximizing monopolistically competitive firm that is A)  earning zero economic profit. B)  likely to exit the market in the long run. C)  producing its efficient scale of output. D)  not maximizing its profit. -Refer to Figure 16-4.Panel a shows a profit-maximizing monopolistically competitive firm that is


A) earning zero economic profit.
B) likely to exit the market in the long run.
C) producing its efficient scale of output.
D) not maximizing its profit.

E) B) and D)
F) A) and D)

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Which of the following statements is correct?


A) Monopolistic competition is similar to monopoly because both market structures are characterized by patents.
B) Monopolistic competition is similar to perfect competition because both market structures are characterized by each seller being small compared to the market.
C) Monopolistic competition is similar to oligopoly because both market structures are characterized by free entry.
D) Monopolistic competition is similar to perfect competition because both market structures are characterized by excess capacity.

E) A) and B)
F) B) and C)

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If we observe a great deal of advertising of dog food,we can infer that


A) consumers spend very little of their disposable income on dog food.
B) dog food is cheap to produce.
C) dog food is a highly-differentiated product.
D) firms who do not advertise earn higher profits than those who do.

E) B) and D)
F) B) and C)

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