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There are many challenges to changing doctors,including transferring medical records and losing the patient-doctor relationship along with the doctor's knowledge of the patient's history.Changing doctors provides a great example of switching costs.

A) True
B) False

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A __________ strategy is a leadership plan that achieves a specific set of goals or objectives.

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What is a feature of a product or service that customers have come to expect and entering competitors must offer the same if they want to survive?


A) Significant barrier.
B) Entry barrier.
C) Product differentiation.
D) Entry chain.

E) B) and C)
F) A) and D)

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How does the text recommend that a company operate if it wants to be successful in the information age?


A) Functionally independent between departments.
B) Interdependently between departments.
C) Together as one department with little or no independence.
D) Each department acting as its own individual business unit.

E) C) and D)
F) All of the above

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Which of the following is not considered a category within the primary value activities in a value chain analysis?


A) Inbound logistics.
B) Firm infrastructure.
C) Operations.
D) Service.

E) A) and D)
F) A) and B)

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If a business could produce more hamburgers with the same inputs it would see a rise in productivity and possibly an increase in profits.

A) True
B) False

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If you were thinking about a washing machine as a system which of the following represents the feedback?


A) The dirty clothes,water,and detergent.
B) The clean clothes.
C) The wash and rinse cycle.
D) The light indicating that the washer is off balance and has stoppeD.

E) A) and B)
F) A) and C)

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Which of the following is not a topic associated with the information age?


A) Collection of datA.
B) Storage of data.
C) College statistics for data.
D) Use of data.

E) A) and B)
F) A) and C)

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Why do students need to study information technology?


A) Information technology is everywhere in business
B) Information technology is frequently discussed in business
C) Information technology is frequently used in organizations
D) All of the above.

E) None of the above
F) All of the above

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What are the two main categories in a value chain analysis?


A) Primary value activities & secondary value activities.
B) Primary value activities & support value activities.
C) Primary value activities & strengthening value activities.
D) None of the above.

E) C) and D)
F) B) and D)

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Amazon.com uses a customer profiling system whenever a customer visits its website.Using this system,Amazon can offer products tailored to that particular customer's profile and buying pattern.What is Amazon using to achieve this competitive advantage?


A) Rivalry.
B) Buyer power.
C) Product differentiation.
D) Substitute product.

E) A) and C)
F) All of the above

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Michael Porter defined the Five Forces Model and the potential pressures that can hurt sales.Which of the following is not one of the potential pressures that can hurt sales?


A) Suppliers can drive down profits by charging more for supplies.
B) New market entrants can steal potential investment capital.
C) Substitute products can steal customers.
D) Competition can steal customers.

E) None of the above
F) A) and B)

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_________ new markets is a common business strategy.

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Which of the following provides an example of information?


A) Who is customer number 12345XX?
B) What is product number 12345XX?
C) What customer number is Bob Smith?
D) What is my worst-selling product?

E) None of the above
F) A) and B)

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Updating business strategies is a continuous undertaking as internal and external environments ________.


A) Become less competitive.
B) Remain stagnant.
C) Rapidly change.
D) Become more consistent.

E) B) and C)
F) A) and D)

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Tiffany & Company competes in the marketplace by offering high-cost custom jewelry.Tiffany & Company is following a broad market and cost leadership strategy.

A) True
B) False

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The __________ department tracks strategic financial issues including money,banking,credit,investments,and assets.

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Which of the following is included in Porter's Five Forces Model?


A) Loyalty expenses.
B) Supply chain management.
C) The power of competitors.
D) Systems thinking.

E) A) and C)
F) B) and D)

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Which of the following offers an example where Porter's Five Forces are mostly weak and competition is low?


A) An international hotel chain purchasing milk.
B) A coffee shop.
C) A single consumer purchasing milk.
D) A dog walking business.

E) All of the above
F) A) and B)

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Which of the following is considered a core driver of the information age?


A) Fact.
B) Goods.
C) Competitive Intelligence.
D) Data.

E) None of the above
F) A) and B)

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