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Exam 1: Management Information Systems: Business Driven MIS

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Question 91

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Top managers use social intelligence to define the future of the business,analyzing markets,industries and economies to determine the strategic direction the company must follow to remain unprofitable.

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B) False

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Question 92

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Listing products that are about to expire first on the menu or creating them as a daily special to move the product is considered a type of _________________.

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Question 93

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Which of the following is not a typical way that a company would duplicate a competitive advantage?

Data is useful for understanding individual sales,but to gain deeper insight into a business data needs to be turned into information.Which of the following offers an example of turning data into information?

Your boss,Kerry Miller,has asked you to analyze the soft drink industry using Porter's Five Forces model.Which of the following represents a threat of a new entrant in the soft drink industry?

Choosing not to fire a sales representative who is underperforming knowing that person is experiencing family problems is a form of knowledge.

____________ is information that returns to its original transmitter and modifies the transmitter's actions.

A primary value activity is a standardized set of activities that accomplish a specific task,such as processing a customer's order.

A first-mover advantage is the process of gathering information about the competitive environment,including competitors' plans,activities,and products,to improve a company's ability to succeed.

Which of the following is not considered a core driver of the information age?

What are costs that make customers reluctant to switch to another product or service?

Who is responsible for collecting,maintaining,and distributing company knowledge?

Assume you are in the business of producing and selling hamburgers.If you could produce more hamburgers with the same input what would happen to your productivity and profits assuming the price of your hamburgers remains the same?

_________ are material items or products that customers will buy to satisfy a want or need.

Callie Crystal owns and operates one of the most successful local coffee shops in Denver,called The Edgewater Café.Each time a customer purchases their 100th cup of coffee at The Edgewater Café they receive a free pound of coffee of their choice.What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?

Your boss,Ty Jacob,has asked you to analyze the music industry using Porter's Five Forces model.Which of the following represents the threat of substitute products or services in the music industry?

A system is a collection of parts that link to achieve a common purpose.Systems thinking is a way of monitoring ________________.

As companies move from data to knowledge,they will start to include more and more variables for analysis resulting in better,more precise support for_____________.

The marketing department supports sales by planning,pricing,and promoting goods or services.

If a business could produce the same hamburger with less expensive inputs it would probably see a decrease in profits.