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Total revenue is the amount:


A) a firm receives from the sale of goods and services.
B) a firm keeps after all expenses are paid.
C) of sales that get reinvested in the firm.
D) a firm receives from dividends.

E) C) and D)
F) B) and D)

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If two goods are substitutes,then their cross-price elasticity of demand is


A) positive.
B) negative.
C) zero.
D) between zero and minus one.

E) B) and C)
F) C) and D)

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If a good has unitary price elasticity of demand,then the absolute value of the percentage change in


A) quantity exactly equals one.
B) price exactly equals one.
C) the quantity demanded equals the absolute value of the corresponding percentage change in price.
D) quantity demanded and the absolute value of the corresponding percentage change in price both equal one-half and total one.

E) None of the above
F) B) and C)

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The price elasticity of demand for eggs is 0.27.Therefore,an increase in the price of eggs will cause:


A) a decrease in egg suppliers' total revenue.
B) an increase in the demand for eggs.
C) an increase in egg suppliers' total revenue.
D) an increase in the quantity demand of eggs.

E) A) and D)
F) C) and D)

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The demand for a specific brand of corn flakes cereal is likely to be:


A) very price elastic, because there are many close substitutes available.
B) less price elastic, because there are many close substitutes available.
C) very price elastic, because that specific brand is a unique product.
D) less price elastic, because the specific brand is a unique product.

E) B) and C)
F) None of the above

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If the price of hairbrushes decreases by 20 percent,the quantity demanded increases by 2 percent.The price elasticity of demand is:


A) 0.1, and is elastic.
B) 10 and is elastic.
C) 0.1 and is inelastic.
D) 10 and is inelastic.

E) A) and C)
F) B) and D)

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If the cross-price elasticity of two goods is 0.25,then we know that these goods are:


A) substitutes because their cross-price elasticity is greater than zero.
B) complements because their cross-price elasticity is less than 1.
C) substitutes because their cross-price elasticity is less than 1.
D) complements because their cross-price elasticity is greater than zero.

E) A) and D)
F) C) and D)

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If total revenue increases when price increases:


A) demand is elastic.
B) demand is inelastic.
C) demand is unit elastic.
D) Any of these could be true.

E) B) and C)
F) A) and B)

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The mid-point method of calculating elasticity is typically used because:


A) it is easier to calculate.
B) it is universally understood by all economists.
C) the negative sign can then be ignored.
D) it is a consistent way to estimate the elasticity of demand between two points on a demand curve, regardless of the direction of the movement.

E) A) and B)
F) A) and C)

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D

Suppose when the price of shoe laces goes from $1 to $2 per pair,production increases from 95 million pairs to 105 million pairs per year.Using the mid-point method,the price elasticity of supply is:


A) 6.28
B) 66 percent
C) 10.5 percent
D) 0.15

E) None of the above
F) A) and C)

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If the price of a DVD decreases by 50 percent,the quantity demanded increases by 75 percent.The price elasticity of demand is:


A) -1.5 and is inelastic.
B) -1.5 and is elastic.
C) -0.67 and is elastic.
D) -0.67 and is inelastic.

E) A) and D)
F) None of the above

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B

The cross-price elasticity of two goods is 2.This tells us the two goods are:


A) substitutes.
B) complements.
C) unrelated.
D) inelastic.

E) C) and D)
F) A) and B)

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A perfectly elastic demand:


A) means consumers are extremely sensitive to a change in price.
B) means quantity demanded is unchanged if the price changes by any amount.
C) is demonstrated by a vertical demand curve.
D) has a price elasticity of 1.

E) B) and C)
F) None of the above

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For many consumers,bacon and eggs are complements.Therefore,egg producers monitor the price of bacon because the cross elasticity between bacon and eggs is


A) negative, and a decrease in the price of bacon will decrease the demand for eggs.
B) positive, and a decrease in the price of bacon will increase the demand for eggs.
C) negative, and a decrease in the price of bacon will increase the demand for eggs.
D) positive, and an increase in the price of bacon will increase the demand for eggs.

E) All of the above
F) B) and D)

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If the quantity effect outweighs the price effect of a price increase,then demand is:


A) elastic.
B) inelastic.
C) unit elastic.
D) normal.

E) A) and B)
F) B) and C)

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A good with an income elasticity of 2.3 is:


A) a luxury.
B) inferior.
C) a necessity.
D) a complement.

E) None of the above
F) All of the above

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A good with a unit elastic demand has a:


A) perfectly horizontal demand curve.
B) perfectly vertical demand curve.
C) price elasticity greater than 1.
D) price elasticity equal to 1.

E) C) and D)
F) A) and B)

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D

If a manager multiplies the quantity sold by the price paid for each unit,the manager calculates:


A) total profit.
B) total revenue.
C) total cost.
D) total benefit.

E) A) and B)
F) All of the above

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The demand for spring break vacations is _________________ than is the demand for textbooks because ________________.


A) less price elastic; vacations have more available substitutes.
B) more price elastic; vacations have less available substitutes.
C) less price elastic; vacations are more of a luxury.
D) more price elastic; vacations are more of a luxury.

E) A) and B)
F) A) and C)

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The demand for a pack of gum is ______________ than is the demand for a steak because _______________.


A) less price elastic; a pack of gum requires a smaller portion of one's income.
B) more price elastic; a pack of gum requires a smaller portion of one's income.
C) less price elastic; a pack of gum is more of a luxury.
D) more price elastic; a pack of gum is more of a luxury.

E) A) and D)
F) C) and D)

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