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Exam 15: Creating Collaborative Partnerships

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Question 1

Multiple Choice

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Using the collective power of a community to identify and classify content significantly _________ content categorization costs.

A) Eliminates
B) Raises
C) Lowers
D) Balances

E) A) and B)
F) A) and C)

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Question 2

Multiple Choice

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What is the practice of expanding your business and social contacts by constructing a personal network?

A) Network effects
B) Tagging
C) Social taxonomy
D) Social networking

E) None of the above
F) B) and C)

Correct Answer

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D

Question 3

True/False

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Social networks are websites that rely on user participation and user-contributed content,such as Facebook,YouTube,and Digg.

A social bookmarking site is dedicated to providing all of the following except ________.

Social tagging is similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system.

What does API stand for?

Social __________ describes the collaborative activity of marking shared online content with keywords,or tags,as a way to organize it for future navigation,filtering,or search.

Copyright laws protect collaborative websites like blogs and wikis,allowing users to reuse material freely and easily.

What is one reason that Fortune 500 companies engage in blogging?

How do the majority of potential customers find business websites?

You are in charge of creating and updating your company's Wikipedia page.You logon to find that someone has placed inappropriate photos and blatant lies about your products on the corporate Wikipedia page.Your company has been a victim of wiki _________,another major challenge of the Business 2.0 environment.

What is the most common form of collective intelligence found inside the organization?

What is an SNA?

Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to ______________.

What are the two basic functions that social networking sites provide?

Which of the following is one of the largest wikis on the web and one of the 10 most popular web destinations?

Explain Web 2.0 and identify its four characteristics.

Which system supports the capture,organization,and dissemination of knowledge throughout an organization?

Erik is the president and owner of Watch Out,a local website development company that helps clients create and build unique websites.Many of his daily tasks are heavily technical in nature and require a high level of computer programming and Internet knowledge.Which of the below would Erik primarily use when performing his daily tasks?

You have just been promoted at work and you are now responsible for all marketing communication through the different Internet channels.You logon to your corporate blog and find that there are many direct paragraphs from competitor websites and product manufacturing magazines.The first issue you will need to address as you redesign the corporate blog is to ensure that you are avoiding copyright violations and __________.