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Updating business strategies is a continuous undertaking as internal and external environments _______.


A) Become less competitive
B) Remain stagnant
C) Rapidly change
D) Become more consistent

E) B) and D)
F) A) and D)

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Tiffany & Company competes in the marketplace by offering high cost custom jewellery.Tiffany & Company is following a broad market and cost leadership strategy.

A) True
B) False

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According to Porter,companies that wish to dominate broad markets should operate using a ________ strategy.


A) Cost leadership with a low cost
B) Differentiation with a low cost
C) Cost leadership with a high cost
D) All the answers are correct

E) A) and D)
F) None of the above

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Successful companies today operate cross-functionally,integrating the operations of all departments.

A) True
B) False

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What is one of the most common ways a company can decrease supplier power?


A) Charge lower prices.
B) Charge higher prices.
C) Use MIS to find and create alternative products.
D) Companies cannot impact supplier power.

E) B) and C)
F) All of the above

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A system is a collection of parts that link together to __________.


A) Monitor the company
B) Gather experience
C) Achieve a common purpose
D) Implement solutions

E) B) and D)
F) A) and B)

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If a business is following a focused strategy,its competitive scope is _______.


A) Broad market
B) Narrow market
C) Broad range products
D) Broad range of services

E) None of the above
F) B) and C)

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Which of the following is not considered a category within the primary value activities in a value chain analysis?


A) Inbound logistics.
B) Firm infrastructure.
C) Operations.
D) Service.

E) B) and D)
F) A) and D)

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With the Five Forces Model,companies should watch the forces in the market.If the forces are strong,competition generally increases; and,if the forces are weak,competition typically decreases.

A) True
B) False

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Which of the following offers an example where Porter's Five Forces are mostly weak and competition is low?


A) An international hotel chain purchasing milk.
B) A coffee shop.
C) A single consumer purchasing milk.
D) A dog-walking business.

E) A) and D)
F) All of the above

Correct Answer

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Cheryl Steffan is the operations manager for Nature's Bread Company,which specialises in providing natural products for health conscious individuals.Cheryl is responsible for compiling,analysing and evaluating daily sales numbers to determine the company's profitability and forecast production for the next day.Which of the following is an example of a piece of data Cheryl would be using to successfully perform her job?


A) Craig Newmark is customer number 15467.
B) Compare the costs of supplies including energy over the last five years to determine the best-selling product by month.
C) Best-selling product by day.
D) Best-selling product changes when Tony the best baker is working.

E) All of the above
F) C) and D)

Correct Answer

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Technology provides countless business opportunities,but can also lead to pitfalls and traps for a business.

A) True
B) False

Correct Answer

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