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Competitive intelligence generally does not benefit very much from gathering information on competitors from sources in the public domain.

A) True
B) False

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The Internet heightens the threat of substitutes because it creates new ways to accomplish the same task.

A) True
B) False

Correct Answer

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In some industries,high switching costs can act as an important barrier to entry.

A) True
B) False

Correct Answer

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Product differentiation by incumbents act as an entry barrier because __________.


A) new entrants cannot differentiate their products
B) incumbents will take legal action if new entrants do not differentiate their products
C) new entrants will have to spend heavily to overcome existing customer loyalties
D) it helps a firm to derive greater economies of scale

E) A) and B)
F) All of the above

Correct Answer

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In the Five-Forces model,conditions under which a supplier group can be powerful include all the following EXCEPT:


A) lack of importance of the buyer to the supplier group
B) high differentiation by the supplier
C) dominance by a few suppliers
D) readily available substitute products

E) None of the above
F) A) and B)

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Scenario planning is usually concerned with short-term forecasts.

A) True
B) False

Correct Answer

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Larger numbers of women entering the work force since the early 1970s is an example of ______.


A) demographic changes
B) political and legal environmental changes
C) sociocultural changes
D) technological developments

E) All of the above
F) None of the above

Correct Answer

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Competitor Intelligence (CI)is a tool that can provide management with early warnings about both threats and opportunities.

A) True
B) False

Correct Answer

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Strategic groups consist of ________________.


A) a group of top executives that makes strategies for a company
B) a group of firms within an industry that follows similar strategies
C) a group of executives drawn from different companies within an industry that makes decisions on industry standards
D) a group of firms within an industry that decides to collude rather than compete with each other so that they can increase their profits

E) None of the above
F) B) and C)

Correct Answer

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Although changes in the general environment may often adversely or favorably impact a firm,they seldom alter an entire industry.

A) True
B) False

Correct Answer

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There is generally a weak relationship between equity markets (e.g.,New York Stock Exchange)and economic indicators.

A) True
B) False

Correct Answer

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All of the following are important elements of the political/legal segment of the general environment EXCEPT:


A) the deregulation of utilities
B) the Americans with Disabilities Act (ADA)
C) the increased use of Internet technology
D) increases in the federally mandated minimum wage

E) C) and D)
F) B) and C)

Correct Answer

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The Porter Five-Forces model is designed to help us understand how social attitudes and cultural values impact U.S.businesses. E. Porter has been the most commonly used analytical tool for examining the competitive environment. It describes the competitive environment in terms of five basic competitive forces.

A) True
B) False

Correct Answer

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The Internet is a leading component in the rising emergence of digital technology.

A) True
B) False

Correct Answer

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Even with all of the advances in recent years,forecasting is typically considered more of an art than a science and it is of little use in generating accurate predictions.

A) True
B) False

Correct Answer

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_____________ tracks the evolution of environmental trends,sequences of events,or streams of activities.


A) Environmental scanning
B) Environmental monitoring
C) Environmental surveying
D) Competitive intelligence

E) None of the above
F) A) and B)

Correct Answer

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The opportunities and threats of a SWOT analysis refer to the internal conditions of the firm.

A) True
B) False

Correct Answer

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Rivalry will be most intense when there is a lack of differentiation or switching costs.

A) True
B) False

Correct Answer

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The Internet and digital technologies suppress the bargaining power of buyers by providing them with more information to make buying decisions.

A) True
B) False

Correct Answer

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Reintermediation is responsible for an overall reduction in business opportunities.

A) True
B) False

Correct Answer

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