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The increase in demand for iPad tablet computers can be explained by


A) an increase in the technology used to produce iPads, making the supply of iPads increase.
B) an increase in the price of laptop computers, making their MU/P decrease.
C) the enhanced versatility and storage capacity of iPads, making their MU/P increase.
D) an increase in the income of buyers, making the demand for iPads increase.

E) B) and D)
F) C) and D)

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Which of the following is an assumption of the theory of consumer behavior described in this chapter?


A) The consumer's income increases as prices of goods increase
B) Each good that a consumer consumes has a price
C) The consumer oftentimes is not sure about her preferences
D) Marginal utility increases as more units of a good is consumed

E) B) and C)
F) A) and D)

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As a consumer moves down a given indifference curve, his or her total utility will diminish.

A) True
B) False

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To derive the demand curve of a product in indifference curve analysis, the


A) budget line is assumed to stay in a fixed position.
B) money income of the consumer is assumed to be variable.
C) prices of both products are assumed to be variable.
D) tastes and preferences of the consumer are assumed to be fixed.

E) A) and B)
F) A) and C)

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The movement of the budget line from BB to bb in the figure suggests that income has The movement of the budget line from BB to bb in the figure suggests that income has   A)  increased and the price of X has decreased. B)  fallen and the price of Y has increased. C)  fallen and the price of Y has decreased. D)  decreased, but there have been no price changes.


A) increased and the price of X has decreased.
B) fallen and the price of Y has increased.
C) fallen and the price of Y has decreased.
D) decreased, but there have been no price changes.

E) B) and C)
F) A) and D)

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In the diagram, In the diagram,   A)  the consumer is indifferent between points A and B, but neither point maximizes his utility. B)  the consumer is indifferent between points A and B, and either point will maximize his utility. C)  any combination of X and Y entailing more of Y and less of X than shown at B would be preferred. D)  any combination of X and Y entailing more of X and less of Y than shown at A would be preferred.


A) the consumer is indifferent between points A and B, but neither point maximizes his utility.
B) the consumer is indifferent between points A and B, and either point will maximize his utility.
C) any combination of X and Y entailing more of Y and less of X than shown at B would be preferred.
D) any combination of X and Y entailing more of X and less of Y than shown at A would be preferred.

E) C) and D)
F) A) and B)

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In moving northeasterly from the origin, we encounter indifference curves that reflect higher and higher levels of total utility.

A) True
B) False

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The table shows an indifference schedule for several combinations of X and Y. The table shows an indifference schedule for several combinations of X and Y.   How much of X is the consumer willing to give up to obtain the fourth unit of Y? A)  6 B)  2 C)  2.5 D)  4 How much of X is the consumer willing to give up to obtain the fourth unit of Y?


A) 6
B) 2
C) 2.5
D) 4

E) B) and C)
F) A) and B)

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The budget line shows


A) the amount of product A that a consumer is willing to give up to obtain one more unit of product B.
B) all possible combinations of two goods that can be purchased, given money income and the prices of the goods.
C) all equilibrium points on an indifference map.
D) all possible combinations of two goods that yield the same level of utility to the consumer.

E) A) and B)
F) C) and D)

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AA is Al's indifference curve, and BB is Betty's. Al and Betty have the same budget line, LL. This information implies that AA is Al's indifference curve, and BB is Betty's. Al and Betty have the same budget line, LL. This information implies that   A)  Al's demand for X is greater than Betty's. B)  Al's demand for Y is greater than Betty's. C)  Al and Betty have the same demand for both products. D)  Al will buy some of X, but Betty will not.


A) Al's demand for X is greater than Betty's.
B) Al's demand for Y is greater than Betty's.
C) Al and Betty have the same demand for both products.
D) Al will buy some of X, but Betty will not.

E) None of the above
F) A) and B)

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A change in the slope of a budget line is solely the result of a change in


A) consumer preferences.
B) the price of one good relative to the other.
C) money income.
D) the slope of the indifference curve that is tangent to the budget line.

E) A) and B)
F) A) and C)

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A child is given $4 of pocket money to be spent on either hard candies or chocolates. Chocolates cost 40 cents and hard candies 80 cents each. The marginal utilities derived from each product are as shown in the following table. A child is given $4 of pocket money to be spent on either hard candies or chocolates. Chocolates cost 40 cents and hard candies 80 cents each. The marginal utilities derived from each product are as shown in the following table.   Based on taste and preference alone, which good does the child prefer? A)  chocolates B)  hard candies C)  The child equally likes chocolates and hard candies. D)  One cannot tell from the given data. Based on taste and preference alone, which good does the child prefer?


A) chocolates
B) hard candies
C) The child equally likes chocolates and hard candies.
D) One cannot tell from the given data.

E) All of the above
F) None of the above

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(Consider This) When the federal government started requiring restaurants to print calorie counts next to menu items,


A) restaurants changed their prices, systematically lowering prices for healthier items and raising prices for high-calorie entrees.
B) there was no meaningful change in consumption behavior, indicating that marginal utility is driven solely by tastes for the food items and not by health information.
C) consumption of higher calorie items decreased, suggesting consumers' marginal utility for these items dropped.
D) consumption of higher-calorie items increased, contrary to the law's objective.

E) A) and B)
F) All of the above

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A consumer is maximizing her utility with a particular money income when


A) the total utility derived from each product consumed is the same.
B) MUa/Pa = MUb/Pb = MUc/Pc = . . . = MUn/Pn.
C) MUa = MUb = MUc = . . . = MUn.
D) Pa = Pb = Pc = . . . = Pn.

E) A) and B)
F) A) and C)

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An increase in the price of product X causes a decrease in the quantity demanded for product X. One basic explanation for this is


A) the law of increasing opportunity cost.
B) the price-elasticity effect.
C) the law of supply.
D) the law of diminishing marginal utility.

E) A) and C)
F) A) and B)

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D

When the price of a product rises for an inferior good, the


A) income and substitution effects will encourage consumers to purchase more of the product.
B) income and substitution effects will encourage consumers to purchase less of the product.
C) substitution effect will encourage consumers to purchase less of the product, but the income effect will encourage them to purchase more.
D) substitution effect will encourage consumers to purchase more of the product, but the income effect will encourage them to purchase less.

E) None of the above
F) A) and D)

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If money income increases and the prices of products A and B both increase, then the budget line


A) must shift to the right.
B) must shift to the left.
C) may shift either to the right or the left, or not at all.
D) will no longer be tangent to an indifference curve.

E) All of the above
F) A) and B)

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A rational consumer will cease purchasing a product at that quantity where marginal utility begins to diminish.

A) True
B) False

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False

The law of diminishing marginal utility suggests that the total utility that a consumer derives from a product will increase slower and slower as more of the product is consumed.

A) True
B) False

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True

At each point on an indifference curve,


A) money income is the same.
B) the prices of the two products are the same.
C) total utility is the same.
D) marginal utility is the same.

E) None of the above
F) A) and B)

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