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Exam 4: Recognizing a Firms Intellectual Assets: Moving Beyond a Firms Tangible Resources

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Question 61

Multiple Choice

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Technology can be used to leverage __________ and _____________ within organizations as well as with customers and suppliers beyond their boundaries.

A) human capital; intellectual capital
B) human capital; knowledge
C) knowledge; social capital
D) communication; social capital

E) B) and C)
F) A) and B)

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Question 62

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The best protection for intellectual property in the long run is likely to be the development of

A) new products.
B) stronger patents.
C) dynamic capabilities.
D) international patents.

E) C) and D)
F) A) and D)

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Question 63

Multiple Choice

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A recent study of over 300 companies explored how management teams can understand and capitalize on the formal and informal social networks of their employees.Six common types of managers who get stuck in three types of network traps were identified.Which of the following is not one of these network traps?

Closure,in contrast to bridging relationships,stresses the importance of ties connecting heterogeneous people.

Developing dynamic capabilities is not the only avenue providing firms with the ability to reconfigure their knowledge and activities to achieve a sustainable competitive advantage.

According to the resource-based view of the firm,competitive advantages are ______ for competitors to copy,if they are based on unique bundles of resources.

Using an idea does not prevent others from simultaneously using it for their own benefit.Typically,this is impossible with __________ assets.

Characteristics of e-teams include all of the following except:

Dynamic capabilities include the ability to sense and seize new opportunities,generate new knowledge,and reconfigure existing assets and capabilities.

Intellectual property rights are easier to define and protect than property rights for physical assets (e.g.,plant and equipment).

Advantages of effective social networks for career success include all of the following except

Which of the following is an IP-heavy industry?

A firm like Intel has a market-to-book value ratio that falls between Apple-Microsoft and Nucor-General Motors.This is because its low level of investment in knowledge resources is matched by a correspondingly huge investment in plant and equipment.

Explicit knowledge is in the mind of employees and is based upon their experiences and backgrounds.

When a firm develops a knowledge asset,such as a process,pays for it and reuses it over and over at a very low cost,this adds ___________ for the firm.

Creativity and problem solving ability are considered to be part of _________ capital.

Many companies use referrals by current employees as a source for new hiring and even monetarily reward them because

Access Health,a call-in medical center,uses technology to capture and share knowledge.When someone calls the center,a registered nurse uses the company clinical decision architecture to assess the caller symptoms,rule out possible conditions,and recommend a home remedy,doctor visit,or trip to the emergency room.This is an example of using

Protecting company intellectual property can be difficult because employees become disgruntled and patents

In bridging relationships in social networks,one member is central to the communication flows in a group.