Question 1

Briefly describe the versatility of the telephone as a tool of direct marketing?

Accepted Answer

Telemarketing account management allows ...

Question 2

Direct mail probably leads all other media options in terms of versatility.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is a term used to describe programs that collect data to automatically profile customers and call up custom pages,tailored to the interests and needs of the customer?

Accepted Answer

A)   Downloads
B)   Bots
C)   SPAM
D)   Blogs
E)   SpywareF) A) and C)
G) C) and D) B

Question 4

Which of the following is INCORRECT with regard to direct mail marketing programs?

Accepted Answer

A)   It excels at delivering a personalized message
B)   It can deliver a message at a precise time
C)   It can reach a well-defined market
D)   It is the most versatile of the direct media
E)   It is inexpensive compared to print advertisingF) B) and D)
G) A) and B)

Question 5

Which of the following is NOT true of direct marketing?

Accepted Answer

A)   It is a form of marketing
B)   It precludes face-to-face interaction
C)   It implies uniqueness in seeking a measurable response
D)   Its activities can be stored on databases
E)   It is not interactiveF) C) and D)
G) A) and E)

Question 6

Which of the following is NOT likely to qualify as a channel of direct marketing?

Accepted Answer

A)   Telephone
B)   E-mail
C)   Trade shows
D)   Online channels
E)   InternetF) B) and E)
G) A) and C)

Question 7

The mail and the telephone:

Accepted Answer

A)   Were invented to allow one person to communicate with a specific other person
B)   Can be engaged to achieve particular communication objectives across a very narrow spectrum
C)   Are used only as a secondary media by direct marketing
D)   Are used only for establishing outbound contact
E)   Are not useful for prospecting, lead development and qualificationF) B) and C)
G) A) and E)

Question 8

Identify the lead strategy that attempts to generate as many leads as possible,relying on a qualifying process to sort out good leads from bad.

Accepted Answer

A)   Tight
B)   Qualified
C)   Re-list
D)   Loose
E)   ComputerizedF) A) and B)
G) C) and D)

Question 9

_____ may rely on the print ads in trade magazines to generate telephone calls.

Accepted Answer

A)   Telequalifying
B)   Website design
C)   Data processing
D)   Outbound telemarketing
E)   Inbound telemarketingF) A) and D)
G) D) and E)

Question 10

Bots are a form of illegal "spyware" that allows sellers to track buyers through their internet treks.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is NOT a factor that tends to favor in-house operations?

Accepted Answer

A)   Control
B)   Access to company database
C)   High commitment levels
D)   Learning opportunity
E)   Avoids heavy investmentsF) B) and E)
G) C) and D)

Question 12

Why is direct mail called the most versatile of direct marketing media?

Accepted Answer

Direct mail can build/maintain goodwill and/or combating PR crisis.It develops familiarity,encourage mail responsiveness and stimulate interest.Demonstrations can be provided through enclosures such as simple experiments,audio CD explanations or video demonstrations.Finally,direct mail can also influence channel member's support while selling directly to the buyer.

Question 13

Personal selling is the most important part of the direct marketing mix.

Accepted Answer

A) True 
 B)False

Question 14

In _____ contact is generated by the marketer.

Accepted Answer

A)   Outbound telemarketing
B)   Inbound telemarketing
C)   A customer mail
D)   Inbound telequalifying
E)   Inbound re-qualifyingF) A) and C)
G) A) and D) A

Question 15

These are professionals serving both list owner and marketer.

Accepted Answer

A)   Publishers
B)   Inquirers
C)   List brokers
D)   Subscribers
E)   PurchasersF) A) and D)
G) B) and C)

Question 16

Which of the following is NOT an objective that telemarketing pursues?

Accepted Answer

A)   Account management
B)   Field support
C)   Prospector service
D)   Customer service
E)   Product demonstrationF) A) and B)
G) B) and D)

Question 17

Under this telemarketing strategy,once a prospect is identified,the account is turned over to the field sales force.

Accepted Answer

A)   Field telemarketing
B)   Sales force telemarketing
C)   Prospector telemarketing
D)   Partial telemarketing
E)   Global telemarketingF) C) and D)
G) All of the above

Question 18

Electronic order-checking has eliminated:

Accepted Answer

A)   Production errors
B)   All human interaction
C)   Unnecessary human interactions
D)   Technological errors
E)   Product inefficiencyF) All of the above
G) A) and D)

Question 19

Firms may favor in-house telemarketing in order to achieve all of the following goals EXCEPT:

Accepted Answer

A)   Gain greater control
B)   Utilize its database more effectively
C)   Secure a high-level of commitment
D)   Develop new skills
E)   Make use of high levels of expertiseF) All of the above
G) A) and E)

Question 20

_____ can be realized when the promotion mix includes other media and communication channels.

Accepted Answer

A)   Synergies
B)   Dimensionals
C)   Cost economies
D)   Sales
E)   BotsF) A) and C)
G) B) and C)

Exam 12: The One to One Media

Briefly describe the versatility of the telephone as a tool of direct marketing?

Correct Answer
verified
Telemarketing account management allows ...
View Answer

Direct mail probably leads all other media options in terms of versatility.

Correct Answer
verified

Which of the following is a term used to describe programs that collect data to automatically profile customers and call up custom pages,tailored to the interests and needs of the customer?

Correct Answer
verified
B

Which of the following is INCORRECT with regard to direct mail marketing programs?

Correct Answer
verified

Which of the following is NOT true of direct marketing?

Correct Answer
verified

Which of the following is NOT likely to qualify as a channel of direct marketing?

Correct Answer
verified

The mail and the telephone:

Correct Answer
verified

Identify the lead strategy that attempts to generate as many leads as possible,relying on a qualifying process to sort out good leads from bad.

Correct Answer
verified

_____ may rely on the print ads in trade magazines to generate telephone calls.

Correct Answer
verified

Bots are a form of illegal "spyware" that allows sellers to track buyers through their internet treks.

Correct Answer
verified

Which of the following is NOT a factor that tends to favor in-house operations?

Correct Answer
verified

Why is direct mail called the most versatile of direct marketing media?

Personal selling is the most important part of the direct marketing mix.

Correct Answer
verified

In _____ contact is generated by the marketer.

Correct Answer
verified
A

These are professionals serving both list owner and marketer.

Correct Answer
verified

Which of the following is NOT an objective that telemarketing pursues?

Correct Answer
verified

Under this telemarketing strategy,once a prospect is identified,the account is turned over to the field sales force.

Correct Answer
verified

Electronic order-checking has eliminated:

Correct Answer
verified

Firms may favor in-house telemarketing in order to achieve all of the following goals EXCEPT:

Correct Answer
verified

_____ can be realized when the promotion mix includes other media and communication channels.

Correct Answer
verified

Exam 12: The One to One Media

Briefly describe the versatility of the telephone as a tool of direct marketing?

Correct AnswerverifiedTelemarketing account management allows ...View AnswerShow Answer

Direct mail probably leads all other media options in terms of versatility.

Correct AnswerverifiedShow Answer

Which of the following is a term used to describe programs that collect data to automatically profile customers and call up custom pages,tailored to the interests and needs of the customer?

Correct AnswerverifiedB

Which of the following is INCORRECT with regard to direct mail marketing programs?

Correct AnswerverifiedShow Answer

Which of the following is NOT true of direct marketing?

Correct AnswerverifiedShow Answer

Which of the following is NOT likely to qualify as a channel of direct marketing?

Correct AnswerverifiedShow Answer

The mail and the telephone:

Correct AnswerverifiedShow Answer

Identify the lead strategy that attempts to generate as many leads as possible,relying on a qualifying process to sort out good leads from bad.

Correct AnswerverifiedShow Answer

_____ may rely on the print ads in trade magazines to generate telephone calls.

Correct AnswerverifiedShow Answer

Bots are a form of illegal "spyware" that allows sellers to track buyers through their internet treks.

Correct AnswerverifiedShow Answer

Which of the following is NOT a factor that tends to favor in-house operations?

Correct AnswerverifiedShow Answer

Why is direct mail called the most versatile of direct marketing media?

Personal selling is the most important part of the direct marketing mix.

Correct AnswerverifiedShow Answer

In _____ contact is generated by the marketer.

Correct AnswerverifiedA

These are professionals serving both list owner and marketer.

Correct AnswerverifiedShow Answer

Which of the following is NOT an objective that telemarketing pursues?

Correct AnswerverifiedShow Answer

Under this telemarketing strategy,once a prospect is identified,the account is turned over to the field sales force.

Correct AnswerverifiedShow Answer

Electronic order-checking has eliminated:

Correct AnswerverifiedShow Answer

Firms may favor in-house telemarketing in order to achieve all of the following goals EXCEPT:

Correct AnswerverifiedShow Answer

_____ can be realized when the promotion mix includes other media and communication channels.

Correct AnswerverifiedShow Answer

Correct Answer
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Telemarketing account management allows ...
View Answer

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B

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A

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