Question 1

In a marketing dashboard, a _____ is a measure of the quantitative value or trend of a marketing activity or result.

Accepted Answer

A)  marketing scale
B)  graphical axis
C)  business value
D)  marketing metricE) B) and C)
F) A) and D)

Question 2

Which element of the marketing program was considered when the company's owner decided to add mixes that are low in fat and sugar?

Accepted Answer

A)  product
B)  price
C)  promotion
D)  placeE) All of the above
F) None of the above

Question 3

At the corporate level, strategic direction becomes very specific and focused.

Accepted Answer

A) True 
 B)False

Question 4

At which step of the planning stage of the strategic marketing process does a firm develop the program's marketing mix?

Accepted Answer

A)  situation analysis
B)  goal setting
C)  marketing program
D)  sales forecastingE) B) and D)
F) All of the above

Question 5

Profit is the primary goal of all organizations.

Accepted Answer

A) True 
 B)False

Question 6

In understanding "where are we now", businesses must identify customers, competencies and competitors.Explain this concept using an example.

Accepted Answer

Answers will vary.Students should be abl...

Question 7

How could Fresh'n'Healthy Mornings engage in a product development strategy?

Accepted Answer

A)  by opening a new store in Mexico
B)  by developing a line of Fresh'n'Healthy Mornings clothing merchandise to be sold through renowned stores such as The Bay, Sears, and Walmart
C)  by adding a line of sugar-free cookies to the menu of existing Fresh'n'Healthy Mornings stores
D)  by running a promotion based on Jeopardy, the quiz show, whereby customers get a chance to answer questions with each purchase, and win prizes for every correct answerE) None of the above
F) All of the above

Question 8

A strategic business unit markets a set of:

Accepted Answer

A)  unrelated products to a clearly defined group of customers.
B)  related products to everyone.
C)  related products to a clearly defined group of customers.
D)  unrelated products solely to government agencies.E) A) and C)
F) C) and D)

Question 9

Describe the quadrants of the BCG matrix.

Accepted Answer

The quadrants of the BCG growth-share ma...

Question 10

What element of the marketing program was considered when the owner of Cakesandbakes decided initially to market the cake mixes in a limited number of organic food stores?

Accepted Answer

A)  product
B)  price
C)  promotion
D)  placeE) All of the above
F) A) and D)

Question 11

Describe the composition of the three levels within organizations.

Accepted Answer

The three levels within organizations ar...

Question 12

Since last year, the market for Rolls has been decreasing.People are increasingly becoming interested in using digital cameras.Due to limited sales, Photoperfect has stopped production of Rolls.Since Rolls no longer generates sufficient cash to sustain its own production, the BCG portfolio would classify it as a _____.

Accepted Answer

A)  dog
B)  cash cow
C)  question mark
D)  starE) A) and B)
F) A) and C)

Question 13

_____ have a dominant share of a slow-growth market and provide cash to pay large amounts of company overhead and to invest in other SBUs.

Accepted Answer

A)  Dogs
B)  Cash cows
C)  Question marks
D)  StarsE) A) and D)
F) A) and B)

Question 14

The key steps of planning, implementation, and evaluation are part of _____.

Accepted Answer

A)  gap analysis
B)  the strategic marketing process
C)  the situational marketing process
D)  the developmental market analysisE) C) and D)
F) A) and B)

Question 15

At its _____ level, each of Jazzers Inc.'s business units has specialized activities including marketing, finance, manufacturing, and research and development.

Accepted Answer

A)  strategic
B)  tactical
C)  functional
D)  corporateE) All of the above
F) C) and D)

Question 16

The market area is the measure of the quantitative value or trend of a marketing activity or result.

Accepted Answer

A) True 
 B)False

Question 17

How could Fresh'n'Healthy Mornings engage in a market penetration strategy?

Accepted Answer

A)  by opening a new store in Mexico
B)  by developing a line of Fresh'n'Healthy Mornings clothing merchandise to be sold through renowned stores such as The Bay, Sears, and Walmart
C)  by adding a line of sugar-free cookies to the menu of existing Fresh'n'Healthy Mornings stores
D)  by running a promotion based on Jeopardy, the quiz show, whereby customers get a chance to answer questions with each purchase, and win prizes for every correct answerE) A) and B)
F) A) and C)

Question 18

To make decisions regarding market allocations, the chief marketing officer of Kallery's LLC wants to see the effect of the company's new radio advertising campaign on the brand's sales.For this, the executive must use a marketing dashboard.

Accepted Answer

A) True 
 B)False

Question 19

Jazzers Inc.is a large corporation with multiple business units, including garment and toy factories.At its functional level, marketing may be called on to implement an advertising campaign.

Accepted Answer

A) True 
 B)False

Question 20

Game Zoner, a manufacturer of toys, introduced and rushed to market a new gaming console to counter the other existing players in the market.But soon, complaints about incorrect programming of the console started pouring in.In which phase of the strategic marketing process did Game Zoner's strategy fail?

Accepted Answer

A)  the goal-setting phase
B)  the implementation phase
C)  the control phase
D)  the strategic development phaseE) All of the above
F) B) and D)

Exam 15: Marketing and Strategic Planning

Correct Answer
verified

Which element of the marketing program was considered when the company's owner decided to add mixes that are low in fat and sugar?

Correct Answer
verified

Jazzers Inc.is a large corporation with multiple business units, including garment and toy factories.At its functional level, marketing may be called on to implement an advertising campaign.

Correct Answer
verified

_____ have a dominant share of a slow-growth market and provide cash to pay large amounts of company overhead and to invest in other SBUs.

Correct Answer
verified

At the corporate level, strategic direction becomes very specific and focused.

Correct Answer
verified

Profit is the primary goal of all organizations.

Correct Answer
verified

At its _____ level, each of Jazzers Inc.'s business units has specialized activities including marketing, finance, manufacturing, and research and development.

Correct Answer
verified

A strategic business unit markets a set of:

Correct Answer
verified

The key steps of planning, implementation, and evaluation are part of _____.

Correct Answer
verified

Correct Answer
verified

In a marketing dashboard, a _____ is a measure of the quantitative value or trend of a marketing activity or result.

Correct Answer
verified

At which step of the planning stage of the strategic marketing process does a firm develop the program's marketing mix?

Correct Answer
verified

Describe the quadrants of the BCG matrix.

Correct Answer
verified
The quadrants of the BCG growth-share ma...
View Answer

The market area is the measure of the quantitative value or trend of a marketing activity or result.

Correct Answer
verified

What element of the marketing program was considered when the owner of Cakesandbakes decided initially to market the cake mixes in a limited number of organic food stores?

Correct Answer
verified

How could Fresh'n'Healthy Mornings engage in a product development strategy?

Correct Answer
verified

How could Fresh'n'Healthy Mornings engage in a market penetration strategy?

Correct Answer
verified

To make decisions regarding market allocations, the chief marketing officer of Kallery's LLC wants to see the effect of the company's new radio advertising campaign on the brand's sales.For this, the executive must use a marketing dashboard.

Correct Answer
verified

Describe the composition of the three levels within organizations.

Correct Answer
verified
The three levels within organizations ar...
View Answer

In understanding "where are we now", businesses must identify customers, competencies and competitors.Explain this concept using an example.

Correct Answer
verified
Answers will vary.Students should be abl...
View Answer

Exam 15: Marketing and Strategic Planning

Correct AnswerverifiedShow Answer

Which element of the marketing program was considered when the company's owner decided to add mixes that are low in fat and sugar?

Correct AnswerverifiedShow Answer

Jazzers Inc.is a large corporation with multiple business units, including garment and toy factories.At its functional level, marketing may be called on to implement an advertising campaign.

Correct AnswerverifiedShow Answer

_____ have a dominant share of a slow-growth market and provide cash to pay large amounts of company overhead and to invest in other SBUs.

Correct AnswerverifiedShow Answer

At the corporate level, strategic direction becomes very specific and focused.

Correct AnswerverifiedShow Answer

Profit is the primary goal of all organizations.

Correct AnswerverifiedShow Answer

At its _____ level, each of Jazzers Inc.'s business units has specialized activities including marketing, finance, manufacturing, and research and development.

Correct AnswerverifiedShow Answer

A strategic business unit markets a set of:

Correct AnswerverifiedShow Answer

The key steps of planning, implementation, and evaluation are part of _____.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In a marketing dashboard, a _____ is a measure of the quantitative value or trend of a marketing activity or result.

Correct AnswerverifiedShow Answer

At which step of the planning stage of the strategic marketing process does a firm develop the program's marketing mix?

Correct AnswerverifiedShow Answer

Describe the quadrants of the BCG matrix.

Correct AnswerverifiedThe quadrants of the BCG growth-share ma...View AnswerShow Answer

The market area is the measure of the quantitative value or trend of a marketing activity or result.

Correct AnswerverifiedShow Answer

What element of the marketing program was considered when the owner of Cakesandbakes decided initially to market the cake mixes in a limited number of organic food stores?

Correct AnswerverifiedShow Answer

How could Fresh'n'Healthy Mornings engage in a product development strategy?

Correct AnswerverifiedShow Answer

How could Fresh'n'Healthy Mornings engage in a market penetration strategy?

Correct AnswerverifiedShow Answer

To make decisions regarding market allocations, the chief marketing officer of Kallery's LLC wants to see the effect of the company's new radio advertising campaign on the brand's sales.For this, the executive must use a marketing dashboard.

Correct AnswerverifiedShow Answer

Describe the composition of the three levels within organizations.

Correct AnswerverifiedThe three levels within organizations ar...View AnswerShow Answer

In understanding "where are we now", businesses must identify customers, competencies and competitors.Explain this concept using an example.

Correct AnswerverifiedAnswers will vary.Students should be abl...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The quadrants of the BCG growth-share ma...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The three levels within organizations ar...
View Answer

Correct Answer
verified
Answers will vary.Students should be abl...
View Answer