Question 1

According to Mark Zuckerberg,founder and CEO of Facebook,"We have a saying: 'Move fast and break things.' The idea is that if you never break anything,you're probably not moving fast enough." Moving fast to build more things and learn faster is one of Facebook's

Accepted Answer

A)   sustainability doctrines.
B)   goals and objectives.
C)   core values.
D)   moral imperatives.
E)   functional strategy.F) A) and D)
G) C) and D)

Question 2

Successful organizations must be visionary,which includes the ability to

Accepted Answer

A)   develop strategies based on those that were successful in the past.
B)   be backward-looking, examining the past carefully to learn from mistakes.
C)   anticipate future events and respond quickly and effectively.
D)   hire the most culturally diverse team possible in order to generate the best new ideas.
E)   involve all stakeholders of the organization when defining its business mission.F) A) and E)
G) A) and C)

Question 3

Which of the following is one of the key elements of a visionary organization?

Accepted Answer

A)   set financial goals
B)   specify its foundation
C)   establish detailed marketing tactics
D)   assign job responsibilities
E)   establish an organizational chartF) None of the above
G) A) and B)

Question 4

Figure 2-7 
-Quadrant B in Figure 2-7 represents a(n) __________ in a SWOT analysis.

Accepted Answer

A)   threat
B)   weakness
C)   strength
D)   opportunity
E)   market segmentF) A) and D)
G) B) and E)

Question 5

Strategic business units (SBUs) with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as

Accepted Answer

A)   dogs.
B)   cash cows.
C)   stars.
D)   question marks.
E)   hedgehogs.F) B) and E)
G) D) and E)

Question 6

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization.Stars are located in which quadrant of the BCG growth-share matrix?

Accepted Answer

A)   upper left quadrant
B)   upper right quadrant
C)   center of the four quadrants
D)   lower right quadrant
E)   lower left quadrantF) D) and E)
G) A) and B)

Question 7

A nonprofit organization is

Accepted Answer

A)   a nongovernmental organization that serves its customers but does not have profit as an organizational goal.
B)   a legal entity engaged in business activities solely with the intent of serving its employees without the intent of making a profit.
C)   a publicly owned organization that serves the general population.
D)   a group of people united through contractual or corporate ownership.
E)   a privately owned organization that serves its customers to earn a profit so that it can survive.F) D) and E)
G) B) and E)

Question 8

Apple launched the iPhone in 2007,and unit sales reached an astonishing 47.7 percent market share in the smartphone industry by 2015.The global smartphone market is expected to grow at an annual rate of 9.8 percent through 2018 due to the growth in China and other markets.Currently,Apple's iPhone SBU appears to be a

Accepted Answer

A)   question mark.
B)   star.
C)   hedgehog.
D)   cash cow.
E)   dog.F) C) and E)
G) C) and D)

Question 9

Diversification analysis refers to

Accepted Answer

A)   a technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
B)   a framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
C)   a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
D)   a technique used to determine the appeal of each SBU or offering and then the amount of cash, if any, each should receive.
E)   a framework that identifies four "generic" strategies to achieve a competitive advantage.F) A) and B)
G) A) and E)

Question 10

If Dr.Pepper plans to grow its proportion of the flavors segment of the carbonated soft drink industry to 45 percent,it has set __________ goal.

Accepted Answer

A)   a sales proportionality
B)   a company sales
C)   an industry potential
D)   a contribution margin
E)   a market shareF) B) and D)
G) None of the above

Question 11

Large organizations are extremely complex,and usually consist of __________ organizational levels whose strategies are linked to marketing.

Accepted Answer

A)   two
B)   three
C)   five
D)   six
E)   seven or moreF) C) and E)
G) None of the above

Question 12

Figure 2-4 
-In Figure 2-4,SBUs found in quadrant B would be called

Accepted Answer

A)   cash cows.
B)   stars.
C)   question marks.
D)   dogs.
E)   hedgehogs.F) A) and C)
G) D) and E)

Question 13

Social entrepreneurs' ventures are usually structured as

Accepted Answer

A)   business firms.
B)   subchapter S corporations.
C)   nonprofit organizations.
D)   governmental agencies.
E)   501(c) (3)  for-profit organizations.F) B) and D)
G) B) and E)

Question 14

Which of the following best describes the principal or direct competitors to Lands' End,the catalog and online clothing retailer?

Accepted Answer

A)   all Internet retailers
B)   other Internet retailers that sell primarily clothing
C)   all other lifestyle brands
D)   other clothing retailers, both online and store-only
E)   other retailers that began selling with catalogsF) A) and D)
G) A) and C)

Question 15

In recent years,many large firms have changed the title of the head of marketing from vice president of marketing to

Accepted Answer

A)   chief executive officer.
B)   corporate marketing official.
C)   coordinating marketing officer.
D)   chief marketing officer.
E)   corporate marketing executive.F) A) and B)
G) A) and C)

Question 16

The philosophical reason for an organization's existence is referred to as its organizational

Accepted Answer

A)   strategy.
B)   direction.
C)   foundation.
D)   goal.
E)   business.F) B) and D)
G) B) and E)

Question 17

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry,including the firm itself,is referred to as

Accepted Answer

A)   a sales proportionality.
B)   a marketing metric.
C)   an industry potential.
D)   a contribution margin.
E)   a market share.F) D) and E)
G) A) and B)

Question 18

The __________ element of the marketing mix includes outlets and transportation.

Accepted Answer

A)   product
B)   price
C)   promotion
D)   place
E)   peopleF) A) and B)
G) A) and C)

Question 19

Suppose L.L.Bean,a catalog retailer,has set a goal to reduce merchandise returns by 20 percent for the holiday season.The firm would most likely have set __________ goal.

Accepted Answer

A)   a profit
B)   a customer satisfaction
C)   a market share
D)   an employee welfare
E)   a social responsibilityF) D) and E)
G) C) and E)

Question 20

In terms of an organization's business,railroads lost market share in the 20th century because they

Accepted Answer

A)   had less flexible routes than trucking.
B)   defined their business too narrowly.
C)   tried to create a business that appealed equally to all people.
D)   priced their services too high.
E)   were simply an outmoded form of transportation.F) D) and E)
G) All of the above

Exam 2: Developing Successful Organizational and Marketing Strategies

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry,including the firm itself,is referred to as

Correct Answer
verified

Figure 2-4 -In Figure 2-4,SBUs found in quadrant B would be called

Correct Answer
verified

The philosophical reason for an organization's existence is referred to as its organizational

Correct Answer
verified

According to Mark Zuckerberg,founder and CEO of Facebook,"We have a saying: 'Move fast and break things.' The idea is that if you never break anything,you're probably not moving fast enough." Moving fast to build more things and learn faster is one of Facebook's

Correct Answer
verified

Successful organizations must be visionary,which includes the ability to

Correct Answer
verified

Large organizations are extremely complex,and usually consist of __________ organizational levels whose strategies are linked to marketing.

Correct Answer
verified

In recent years,many large firms have changed the title of the head of marketing from vice president of marketing to

Correct Answer
verified

If Dr.Pepper plans to grow its proportion of the flavors segment of the carbonated soft drink industry to 45 percent,it has set __________ goal.

Correct Answer
verified

Social entrepreneurs' ventures are usually structured as

Correct Answer
verified

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization.Stars are located in which quadrant of the BCG growth-share matrix?

Correct Answer
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Figure 2-7 -Quadrant B in Figure 2-7 represents a(n) __________ in a SWOT analysis.

Correct Answer
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A nonprofit organization is

Correct Answer
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Diversification analysis refers to

Correct Answer
verified

Suppose L.L.Bean,a catalog retailer,has set a goal to reduce merchandise returns by 20 percent for the holiday season.The firm would most likely have set __________ goal.

Correct Answer
verified

Strategic business units (SBUs) with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as

Correct Answer
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Correct Answer
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Which of the following is one of the key elements of a visionary organization?

Correct Answer
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Which of the following best describes the principal or direct competitors to Lands' End,the catalog and online clothing retailer?

Correct Answer
verified

In terms of an organization's business,railroads lost market share in the 20th century because they

Correct Answer
verified

The __________ element of the marketing mix includes outlets and transportation.

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry,including the firm itself,is referred to as

Correct AnswerverifiedShow Answer

Figure 2-4 -In Figure 2-4,SBUs found in quadrant B would be called

Correct AnswerverifiedShow Answer

The philosophical reason for an organization's existence is referred to as its organizational

Correct AnswerverifiedShow Answer

According to Mark Zuckerberg,founder and CEO of Facebook,"We have a saying: 'Move fast and break things.' The idea is that if you never break anything,you're probably not moving fast enough." Moving fast to build more things and learn faster is one of Facebook's

Correct AnswerverifiedShow Answer

Successful organizations must be visionary,which includes the ability to

Correct AnswerverifiedShow Answer

Large organizations are extremely complex,and usually consist of __________ organizational levels whose strategies are linked to marketing.

Correct AnswerverifiedShow Answer

In recent years,many large firms have changed the title of the head of marketing from vice president of marketing to

Correct AnswerverifiedShow Answer

If Dr.Pepper plans to grow its proportion of the flavors segment of the carbonated soft drink industry to 45 percent,it has set __________ goal.

Correct AnswerverifiedShow Answer

Social entrepreneurs' ventures are usually structured as

Correct AnswerverifiedShow Answer

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization.Stars are located in which quadrant of the BCG growth-share matrix?

Correct AnswerverifiedShow Answer

Figure 2-7 -Quadrant B in Figure 2-7 represents a(n) __________ in a SWOT analysis.

Correct AnswerverifiedShow Answer

A nonprofit organization is

Correct AnswerverifiedShow Answer

Diversification analysis refers to

Correct AnswerverifiedShow Answer

Suppose L.L.Bean,a catalog retailer,has set a goal to reduce merchandise returns by 20 percent for the holiday season.The firm would most likely have set __________ goal.

Correct AnswerverifiedShow Answer

Strategic business units (SBUs) with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is one of the key elements of a visionary organization?

Correct AnswerverifiedShow Answer

Which of the following best describes the principal or direct competitors to Lands' End,the catalog and online clothing retailer?

Correct AnswerverifiedShow Answer

In terms of an organization's business,railroads lost market share in the 20th century because they

Correct AnswerverifiedShow Answer

The __________ element of the marketing mix includes outlets and transportation.

Correct AnswerverifiedShow Answer

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